GRAND HAVEN EYECARE, PLLC
NPI 1487549689
Optometrist in Grand Haven, MI

NPI Status: Active since June 10, 2025

Contact Information

333 JACKSON STREET
GRAND HAVEN, MI
ZIP 49417
Phone: (616) 843-3161

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  • Organization
  • Optometrist
  • CLIA Number: 23D2327411
  • CLIA Cert. Type: Other - WIC
  • CLIA Exp. Date: 07-21-2027

About GRAND HAVEN EYECARE, PLLC

This page provides the complete NPI Profile along with additional information for Grand Haven Eyecare, Pllc, a provider established in Grand Haven, Michigan operating as a Optometrist. The healthcare provider is registered in the NPI registry with number 1487549689 assigned on June 2025. The practitioner's primary taxonomy code is 152W00000X. The provider is registered as an organization and their NPI record was last updated one year ago. The organization operates as a Single Specialty Group with one or more individual practitioners, all of who practice with the same area of specialization. The authorized official of this NPI record is Cynthia M Geneva Od (Owner/doctor)

NPI
1487549689
Provider Name
GRAND HAVEN EYECARE, PLLC
Entity Type
Organization
Location Address
333 JACKSON STREET GRAND HAVEN, MI 49417
Location Phone
(616) 843-3161
Mailing Address
333 JACKSON STREET GRAND HAVEN, MI 49417
Mailing Phone
(616) 843-3161
Is Sole Proprietor?
No
Is Organization Subpart?
No
Enumeration Date
06-10-2025
Last Update Date
06-10-2025
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Specialty - Primary Taxonomy

The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.

Classification

Optometrist

Taxonomy Code
152W00000X
Type
Eye and Vision Services Providers
Taxonomy Description
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Group Taxonomy 193400000X SINGLE SPECIALTY GROUP

This provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.

Authorized Official

The authorized official is the designated individual with the legal authority to make changes to the provider’s official NPI record. For organizations, the authorized official must be a general partner, chairman of the board, CEO, CFO or a direct owner holding at least a 5 percent stake in the medical organization.

Authorized Official Name

CYNTHIA M GENEVA OD

Authorized Official Title
OWNER/DOCTOR
Authorized Official Phone
(616) 843-3161

CLIA Information

The Clinical Laboratory Improvement Amendments (CLIA) of 1988 applies to facilities or sites that test human specimens for health assessment or to diagnose, prevent, or treat disease. The CLIA Program sets standards for clinical laboratory testing and issues certificates. The NPI / CLIA crosswalk information for this NPI number is:

CLIA Number
23D2327411
Facility Type
Other - WIC
Certificate Effective Date
July 22, 2025
Certificate Expiration Date
July 21, 2027
Laboratory Director
LANA J. ZARLENGA
Certificate Type
Certificate of Waiver
Certificate Type Description
This CLIA certificate is issued to Grand Haven Eyecare, Pllc to perform only waived tests. CLIA defines waived tests as simple tests with a low risk for an incorrect result. Waived tests include certain tests listed in CLIA regulations, tests cleared by the FDA for home use and tests approved by the FDA for waived status and that meet CLIA waiver criteria.

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NPI NPI Number Validation

How NPI Validation Works

The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.

To verify the NPI 1487549689, we treat the final digit (9) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 71. The final step is to find the difference between that total and the next multiple of ten (80 - 71 = 9).

Digit-by-digit view

Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.

Pos 1
1
Doubled → 2
Pos 2
4
Unchanged
Pos 3
8
Doubled → 16 → 1 + 6
Pos 4
7
Unchanged
Pos 5
5
Doubled → 10 → 1 + 0
Pos 6
4
Unchanged
Pos 7
9
Doubled → 18 → 1 + 8
Pos 8
6
Unchanged
Pos 9
8
Doubled → 16 → 1 + 6
Check
9
Target digit
Regular digit Doubled digit Check digit

Step 1: Double every other digit from the right

Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.

1 → 2 8 → 16 → 7 5 → 10 → 1 9 → 18 → 9 8 → 16 → 7

Step 2: Add all digits plus the NPI constant

Add the transformed values, the unchanged digits, and the constant 24.

2 + 4 + 1 + 6 + 7 + 1 + 0 + 4 + 1 + 8 + 6 + 1 + 6 + 24 = 71

Step 3: Find the amount needed to reach the next multiple of 10

The next multiple of ten after 71 is 80. The difference is the calculated check digit.

80 - 71 = 9
This NPI is valid
The calculated check digit is 9, which matches the last digit of 1487549689.

Frequently Asked Questions

The NPI number assigned to this healthcare provider is 1487549689, enumerated as an "organization" on June 10, 2025.

The provider is located at 333 JACKSON STREET GRAND HAVEN, MI 49417 and the phone number is (616) 843-3161.

Optometrist with taxonomy code 152W00000X.