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GRAND HAVEN EYECARE, PLLC
NPI 1487549689
Optometrist in Grand Haven, MI

Active since June 10, 2025
333 JACKSON STREET, GRAND HAVEN, MI 49417(616) 843-3161 Get Directions Write a Review

NPPES record last updated: August 28, 2026. Verified against the NPPES registry weekly; last sync: November 01, 2026.

Record update history: Aug 28, 2026, Jun 10, 2025 (2 updates tracked since 2025).

About Grand Haven Eyecare, Pllc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

GRAND HAVEN EYECARE, PLLC (NPI 1487549689) is a healthcare organization registered as an optometrist in Grand Haven, Michigan and active in the NPI registry since June 2025. The organization lists Cynthia Geneva, Od, Owner, as its authorized official.

NPPES Registry Identity

NPI1487549689
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameGRAND HAVEN EYECARE, PLLC
Location Address333 JACKSON STREETGrand Haven, MI 49417
Mailing Address333 Jackson Ave Ste AGrand Haven, MI 49417-1067 · (616) 201-2020 · Fax (616) 317-2545
Phone(616) 843-3161
Organization SubpartNo
Authorized OfficialCynthia GenevaOd, Owner · (616) 201-2020
Enumeration DateJune 10, 2025
Last NPPES UpdateAugust 28, 20262 updates tracked since enumeration
NPPES CertifiedAugust 28, 2026
✔ NPI 1487549689 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 3

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
Also ListedOptometrist · PediatricsTaxonomy 152WP0200X
Also ListedOptometrist · Vision TherapyTaxonomy 152WV0400X
333 JACKSON STREET, Grand Haven, MI 49417
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Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Grand Haven Eyecare, Pllc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to Grand Haven Eyecare, PLLC, which bills Medicare for the services this clinician delivers.

Clinician (1)

Cynthia Geneva, OD
Optometry
NPI 1417365339
333 JACKSON AVE STE A
Grand Haven, MI 49417
(616) 201-2020
✔ PECOS✔ Accepts MedicareSame address

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Grand Haven Eyecare, PLLC's NPI number?

The NPI number for Grand Haven Eyecare, PLLC is 1487549689. It was assigned to this organization in the NPPES registry on June 10, 2025.

Where is Grand Haven Eyecare, PLLC located?

Grand Haven Eyecare, PLLC is located at 333 Jackson Street, Grand Haven, MI 49417. The listed phone number is (616) 843-3161.

What is Grand Haven Eyecare, PLLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Grand Haven Eyecare, PLLC enrolled in Medicare?

Yes. Grand Haven Eyecare, PLLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Grand Haven Eyecare, PLLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Optometry) reassigns their Medicare billing to Grand Haven Eyecare, PLLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Grand Haven Eyecare, PLLC accept?

Health plans from Blue Care Network of Michigan and Blue Cross Blue Shield of Michigan Mutual Insurance Company list Grand Haven Eyecare, PLLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Grand Haven Eyecare, PLLC was last updated on August 28, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 2 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.