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CYNTHIA GENEVA OD
NPI 1417365339
Optometrist in Grand Haven, MI

Active since July 23, 2014PECOS EnrolledAccepts Medicare Assignment
333 JACKSON AVE STE A, GRAND HAVEN, MI 49417(616) 201-2020(616) 317-2545 Get Directions Write a Review

NPPES record last updated: August 28, 2026. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Aug 28, 2026, Jul 11, 2016 (2 updates tracked since 2016).

About Cynthia Geneva Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

CYNTHIA GENEVA OD (NPI 1417365339) is an individual optometrist in Grand Haven, Michigan, licensed in Michigan (4901004836) and active in the NPI registry since July 2014. She is enrolled in Medicare PECOS, maintains a secondary practice location in Grand Rapids, and is a graduate of Ferris State College - College Of Optometry (2014).

NPPES Registry Identity

NPI1417365339
Entity TypeIndividualFemale
Primary Taxonomy152W00000X
Provider Legal NameCYNTHIA GENEVACredential: OD
Location Address333 JACKSON AVE STE AGrand Haven, MI 49417-1067
Mailing Address333 Jackson Ave Ste AGrand Haven, MI 49417-1067 · (616) 201-2020 · Fax (616) 317-2545
Phone(616) 201-2020
Fax(616) 317-2545
Sole ProprietorNo
Medical School CMSFerris State College - College Of OptometryGraduated 2014
Enumeration DateJuly 23, 2014
Last NPPES UpdateAugust 28, 20262 updates tracked since enumeration
NPPES CertifiedAugust 28, 2026
✔ NPI 1417365339 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 3

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in MI · 4901004836
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
Also ListedOptometrist · PediatricsTaxonomy 152WP0200X · License 4901004836 (MI)
Also ListedOptometrist · Vision TherapyTaxonomy 152WV0400X · License 4901004836 (MI)
333 JACKSON AVE STE A, Grand Haven, MI 49417
Open in Google Maps ↗

Secondary Practice Location 1

Location 14070 Lake Dr SE Ste 101Grand Rapids, MI 49546-8294 · Phone (616) 949-8500 · Fax (616) 949-2878

Other Identifiers 3

Medicaid1487549689MI
Medicaid1871510859MI
Other900E476020Blue Cross

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Buckeye Health Plan, Ambetter from Meridian, Ambetter Health and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Cynthia Geneva Od is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7214157668
PECOS Enrollment IDI20141007000293
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

4

Medicare enrollment records show Cynthia Geneva reassigns Medicare billing to 4 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Grand Haven Eyecare, PLLC
Same address
Optometrist
333 JACKSON STREET
Grand Haven, MI 49417
  • Reassigned Medicare billing, Michigan enrollment
NPI 1487549689 (616) 843-3161
Mary Free Bed Rehabilitation Hospital
30 mi
Rehabilitation Hospital
235 WEALTHY ST SE
Grand Rapids, MI 49503
  • Reassigned Medicare billing, Michigan enrollment
  • 209 clinicians in this Medicare group
NPI 1053550590 (616) 242-0300
West Michigan Eyecare Associates LLC
35 mi
Optometrist
2112 EAST PARIS AVE SE
Grand Rapids, MI 49546
  • Reassigned Medicare billing, Michigan enrollment
  • 5 clinicians in this Medicare group
NPI 1487691366 (616) 949-8500
Ferris State University
56 mi
Ophthalmology
1310 CRAMER CIRCLE, PENNOCK 506
Big Rapids, MI 49307
  • Reassigned Medicare billing, Michigan enrollment
  • 55 clinicians in this Medicare group
NPI 1477574101 (231) 591-2222

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Areas of Expertise CMS Part B claims 3

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
24 services23 patients
Established patient problem focused exam of visual system 92012
This is a routine check-up for existing patients focusing on the visual system. It involves examining your eyes to detect any potential issues or changes in your vision. It's a crucial part of maintaining good eye health.
19 services19 patients
Imaging of optic nerve 92133
Imaging of the optic nerve is a non-invasive procedure that captures detailed pictures of your optic nerve. It helps doctors assess eye health, particularly for conditions like glaucoma. It's painless, quick, and uses safe technology like MRI or OCT (Optical Coherence Tomography).
14 services12 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 49417 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.15 typical visit price
range $54.34 – $166.68
Typical copayment $31.53 (range $13.58 – $41.67)
Most-billed visit code 99204
Established Patient
$68.07 typical visit price
range $17.09 – $135.40
Typical copayment $17.01 (range $4.27 – $33.85)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

Reported Quality Measures

Preventive Care and Screening: Screening for Depression and Follow-Up Plan
Percentage of patients aged 12 years and older screened for depression on the date of the encounter using an age appropriate standardized depression screening tool AND if positive, a follow-up plan is documented on the date of the positive screen
100%23 patients5/55-star benchmark: 100%
Providers report different measures because they deliver different services; reporting more or less information is not a reflection of quality. Star ratings appear only where CMS assigned them.

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MOUNTFORD AND RUSZKOWSKI FAMILY DENTISTRY PLLC
Dentist (General Practice)
333 JACKSON AVE STE A
GRAND HAVEN, MI 49417
Ottawa County (616) 842-0822

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Cynthia Geneva's NPI number?

The NPI number for Cynthia Geneva is 1417365339. It was assigned to this individual provider in the NPPES registry on July 23, 2014.

Where is Cynthia Geneva located?

Cynthia Geneva practices at 333 Jackson Ave Ste A, Grand Haven, MI 49417. The listed phone number is (616) 201-2020.

What is Cynthia Geneva's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Cynthia Geneva enrolled in Medicare?

Yes. Cynthia Geneva is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Cynthia Geneva's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Cynthia Geneva reassigns Medicare benefits to 4 organizations: Grand Haven Eyecare, PLLC (Grand Haven, MI), Mary Free Bed Rehabilitation Hospital (Grand Rapids, MI), West Michigan Eyecare Associates LLC (Grand Rapids, MI) and Ferris State University (Big Rapids, MI). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Cynthia Geneva's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Cynthia Geneva accept?

Health plans from Ambetter Health, Ambetter from Buckeye Health Plan, Ambetter from Meridian, Blue Care Network of Michigan and Blue Cross Blue Shield of Michigan Mutual Insurance Company and 1 other insurer list Cynthia Geneva as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Cynthia Geneva was last updated on August 28, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 2 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.