Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 30 days.

DR. JENNIFER LEE BRANNING OD
NPI 1962470070
Optometrist in Ludington, MI

Active since March 14, 2006PECOS Enrolled
86.4/100
CMS Quality Rating
409 W LUDINGTON AVE, LUDINGTON, MI 49431(213) 843-4117(231) 843-7631 Get Directions Write a Review

NPPES record last updated: July 13, 2026. Verified against the NPPES registry weekly; last sync: July 26, 2026.

About Dr. Jennifer Lee Branning Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. JENNIFER LEE BRANNING OD (NPI 1962470070) is an individual optometrist in Ludington, Michigan, licensed in Michigan (4901002994) and active in the NPI registry since March 2006. She is enrolled in Medicare PECOS and is a graduate of Other (1986).

NPPES Registry Identity

NPI1962470070
Entity TypeIndividualFemale
Primary Taxonomy152W00000X
Provider Legal NameDR. JENNIFER LEE BRANNINGCredential: OD
Location Address409 W LUDINGTON AVELudington, MI 49431
Mailing Address409 W Ludington AveLudington, MI 49431 · (213) 843-4117 · Fax (231) 843-7631
Fax(231) 843-7631
Sole ProprietorNo
Medical School CMSOtherGraduated 1986
Enumeration DateMarch 14, 2006
Last NPPES UpdateJuly 13, 2026
NPI 1962470070 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License Licensed in MI · 4901002994
Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

409 W LUDINGTON AVE, Ludington, MI 49431

Other Identifiers 2

Other1138520001MI · Adminstar
Medicaid3305212MI

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

Enrolled in Medicare and accepts Medicare assignment

Dr. Jennifer Lee Branning Od is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID5890763403
PECOS Enrollment IDI20040922000033
Eligible to Order & Refer Part B Labs & Imaging Durable Medical Equipment Home Health Agency Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 10

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
185 services185 patients
Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213
This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.
68 services57 patients
Photography of the retina 92250
Photography of the retina, also known as retinal imaging, is a non-invasive procedure that captures images of the back of your eye. This helps doctors identify and monitor conditions like glaucoma, macular degeneration, or diabetic retinopathy. It's painless and quick, often part of a routine eye exam.
57 services54 patients
Photography of content of eyes 92285
Photography of the content of eyes, also known as ocular photography, captures detailed images of different parts of the eye. It helps identify and monitor conditions like glaucoma, macular degeneration, or diabetic retinopathy. The process is non-invasive and painless.
57 services33 patients
Imaging of retina 92134
Imaging of the retina is a non-invasive procedure that captures detailed images of your eye's interior. This helps detect conditions like macular degeneration or retinal detachment. It's painless and takes only a few minutes.
48 services47 patients
Analysis of substance using immunoassay technique, multiple step method 83516
This procedure involves the use of an immunoassay, a highly sensitive technique, to detect and measure substances in your body. It involves multiple steps and is commonly used in diagnosing and monitoring various health conditions.
40 services20 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 49431 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.15 typical visit price
range $54.34 – $166.68
Typical copayment $31.53 (range $13.58 – $41.67)
Most-billed visit code 99204
Established Patient
$68.07 typical visit price
range $17.09 – $135.40
Typical copayment $17.01 (range $4.27 – $33.85)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

86.4/100
MIPS Final ScoreMerit-based Incentive Payment System · CMS Quality Payment Program
Individually scored
Quality72.8
Improvement Activities40

Reported Quality Measures

Closing the Referral Loop: Receipt of Specialist Report
57%77 patients3/55-star benchmark: 87%
Diabetes: Eye Exam
99%164 patients4/55-star benchmark: 100%
Diabetic Retinopathy: Communication with the Physician Managing Ongoing Diabetes Care
84%73 patients4/55-star benchmark: 100%
Documentation of Current Medications in the Medical Record
83%1,710 patients4/55-star benchmark: 100%
Primary Open-Angle Glaucoma (POAG): Optic Nerve Evaluation
76%78 patients
Use of High-Risk Medications in Older Adults
Lower rates are better for this measure.
0%925 patients5/55-star benchmark: 100%
Providers report different measures because they deliver different services; reporting more or less information is not a reflection of quality. Star ratings appear only where CMS assigned them.

Other Providers at the Same Location NPPES 9

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Durable Medical Equipment & Medical Supplies
409 W LUDINGTON AVE
LUDINGTON, MI 49431
Psychiatry & Neurology (Psychiatry)
409 W LUDINGTON AVE, SUITE 307
LUDINGTON, MI 49431
Social Worker (Clinical)
409 W LUDINGTON AVE, SUITE 307
LUDINGTON, MI 49431
Optometrist
409 W LUDINGTON AVE
LUDINGTON, MI 49431
Social Worker (Clinical)
409 W LUDINGTON AVE, SUITE 307
LUDINGTON, MI 49431
Social Worker (Clinical)
409 W LUDINGTON AVE, SUITE 307
LUDINGTON, MI 49431
Dentist (General Practice)
409 W LUDINGTON AVE, SUITE 101
LUDINGTON, MI 49431
Optometrist
409 W LUDINGTON AVE
LUDINGTON, MI 49431

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Jennifer Branning's NPI number?

The NPI number for Jennifer Branning is 1962470070. It was assigned to this individual provider in the NPPES registry on March 14, 2006.

Where is Jennifer Branning located?

Jennifer Branning practices at 409 W Ludington Ave, Ludington, MI 49431. The listed phone number is (213) 843-4117.

What is Jennifer Branning's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Jennifer Branning enrolled in Medicare?

Yes. Jennifer Branning is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does Jennifer Branning accept?

Health plans from Ambetter Health, Ambetter from Buckeye Health Plan, Ambetter from Meridian, Blue Care Network of Michigan and Blue Cross Blue Shield of Michigan Mutual Insurance Company and 5 other insurers list Jennifer Branning as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Jennifer Branning was last updated on July 13, 2026. NPI Profile syncs with the weekly NPPES data releases published by CMS.