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ROSE BRAND
NPI 1912310186
Counselor - Mental Health in Little Rock, AR

Active since June 05, 2014PECOS EnrolledAccepts Medicare Assignment
6601 W 12TH ST, LITTLE ROCK, AR 72204(501) 666-8686 Get Directions Write a Review

NPPES record last updated: June 5, 2014. Verified against the NPPES registry weekly; last sync: November 08, 2026.

About Rose Brand NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

ROSE BRAND (NPI 1912310186) is an individual mental health provider in Little Rock, Arkansas and active in the NPI registry since June 2014. She is enrolled in Medicare PECOS and is a graduate of Other (2014).

NPPES Registry Identity

NPI1912310186
Entity TypeIndividualFemale
Primary Taxonomy101YM0800X
Provider Legal NameROSE BRAND
Location Address6601 W 12TH STLittle Rock, AR 72204-1513
Mailing AddressPo Box 251970Little Rock, AR 72225-1970 · (501) 666-8686
Phone(501) 666-8686
Sole ProprietorNo
Medical School CMSOtherGraduated 2014
Enumeration DateJune 5, 2014
✔ NPI 1912310186 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyCounselor · Mental HealthBehavioral Health & Social Service Providers
Taxonomy Code101YM0800X
6601 W 12TH ST, Little Rock, AR 72204
Open in Google Maps ↗

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Arkansas Health & Wellness, Ambetter from Louisiana Healthcare Connections, Ambetter from Superior HealthPlan and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Rose Brand is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID4385985886
PECOS Enrollment IDI20190410001975
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment– Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

2

Medicare enrollment records show Rose Brand reassigns Medicare billing to 2 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

University Of Arkansas For Medical Sciences
1.7 mi
Psychiatry
4224 SHUFFIELD DR
Little Rock, AR 72205
  • Reassigned Medicare billing, Arkansas enrollment
  • 2,038 clinicians in this Medicare group
NPI 1669188157 (501) 526-8200
Arkansas Psychiatric Clinic, Professional Association
3.1 mi
Psychiatry
4 EXECUTIVE CENTER CT
Little Rock, AR 72211
  • Reassigned Medicare billing, Arkansas enrollment
  • 29 clinicians in this Medicare group
NPI 1205804481 (501) 448-0060

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Areas of Expertise CMS Part B claims 3

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Psychotherapy, 1 hour 90837
Psychotherapy is a therapeutic interaction or treatment between a trained professional and a patient. In a 1-hour session, you'll talk about your feelings, thoughts, and behaviors to help identify and manage mental health issues. This process aids in personal growth, healing, and improved well-being.
277 services24 patients
Psychotherapy, 45 minutes 90834
Psychotherapy is a treatment method where you converse with a therapist about your thoughts, feelings, and behaviors. In a 45-minute session, the therapist assists you in understanding and managing your mental health concerns, improving emotional wellness, and promoting personal growth.
28 services13 patients
Psychiatric diagnostic evaluation 90791
A psychiatric diagnostic evaluation is a thorough assessment used to identify any mental health conditions you may have. It involves a detailed discussion about your symptoms, thoughts, feelings and behavior patterns. Your medical history and family's mental health history are also considered.
13 services12 patients

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MS. DORIAN LATOYA TONEY
Case Manager/Care Coordinator
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
CHERIE HARLESS
Counselor (Mental Health)
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
LAQUITA ANN CHARLES
Registered Nurse
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
MARSHAE WILSON
Case Manager/Care Coordinator
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 660-6886
SCOTT WILLIAMS QBHP
Case Manager/Care Coordinator
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
FELICIA ONYEKWELI
Licensed Practical Nurse
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
DOMINIQUE NEAL
Case Manager/Care Coordinator
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 666-8686
TATIANA BUSKIRK
Registered Nurse (Psychiatric/Mental Health)
6601 W 12TH ST
LITTLE ROCK, AR 72204
Pulaski County (501) 660-6886

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Rose Brand's NPI number?

The NPI number for Rose Brand is 1912310186. It was assigned to this individual provider in the NPPES registry on June 5, 2014.

Where is Rose Brand located?

Rose Brand practices at 6601 W 12th St, Little Rock, AR 72204. The listed phone number is (501) 666-8686.

What is Rose Brand's specialty?

The primary specialty registered for this NPI is Counselor, specializing in Mental Health, with taxonomy code 101YM0800X.

Is Rose Brand enrolled in Medicare?

Yes. Rose Brand is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Rose Brand's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Rose Brand reassigns Medicare benefits to 2 organizations: University Of Arkansas For Medical Sciences (Little Rock, AR) and Arkansas Psychiatric Clinic, Professional Association (Little Rock, AR). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Rose Brand's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Rose Brand accept?

Health plans from Ambetter Health, Ambetter from Arkansas Health & Wellness, Ambetter from Louisiana Healthcare Connections, Ambetter from Superior HealthPlan and Ambetter of Oklahoma and 4 other insurers list Rose Brand as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Rose Brand was last updated on June 5, 2014. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 12 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.