DR. ROBERT EMBURY GOUINLOCK O.D.
NPI 1912124694
Optometrist in Batavia, NY

Q: What is Robert Gouinlock's NPI number?

The NPI number for Robert Gouinlock is 1912124694. It was assigned to this individual provider in the NPPES registry on April 20, 2007.

Q: What is Robert Gouinlock's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Q: When was this NPI record last updated?

The NPPES record for Robert Gouinlock was last updated on March 6, 2017. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 9 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.

Active since April 20, 2007PECOS Enrolled

216 E MAIN ST, BATAVIA, NY 14020(585) 343-0633(585) 343-0211 Get Directions Write a Review

NPPES record last updated: March 6, 2017. Verified against the NPPES registry weekly; last sync: October 18, 2026.

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About Dr. Robert Embury Gouinlock O.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. ROBERT EMBURY GOUINLOCK O.D. (NPI 1912124694) is an individual optometrist in Batavia, New York, licensed in New York (TOO5845) and active in the NPI registry since April 2007. He is enrolled in Medicare PECOS.

NPPES Registry Identity

NPI1912124694

Entity TypeIndividualMale

Primary Taxonomy152W00000X

Provider Legal NameDR. ROBERT EMBURY GOUINLOCKCredential: O.D.

Location Address216 E MAIN STBatavia, NY 14020-2221

Mailing Address1119 Halls Corners RdAttica, NY 14011-9335 · (585) 591-0903

Phone(585) 343-0633

Fax(585) 343-0211

Sole ProprietorNo

Enumeration DateApril 20, 2007

Last NPPES UpdateMarch 6, 2017

✔ NPI 1912124694 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

License✔ Licensed in NY · TOO5845

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

216 E MAIN ST, Batavia, NY 14020

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Other Identifiers 1

Medicare UPINU74916NY

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Dr. Robert Embury Gouinlock O.d. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignment

Medicare enrollment records show Robert Gouinlock reassigns Medicare billing to 1 organization. The organization bills Medicare for the services this provider delivers there.

Council Opticians Of Batavia Inc.

Same address

Optometrist

216 E MAIN ST
Batavia, NY 14020

Reassigned Medicare billing, New York enrollment

NPI 1386750974 (585) 343-0633

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 14020 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient

$126.40 typical visit price

range $54.87 – $166.88

Typical copayment $31.60 (range $13.71 – $41.72)

Most-billed visit code 99204

Established Patient

$68.57 typical visit price

range $17.54 – $136.14

Typical copayment $17.14 (range $4.38 – $34.03)

Most-billed visit code 99213

Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

COUNCIL OPTICIANS OF BATAVIA INC.

Optometrist

216 E MAIN ST
BATAVIA, NY 14020

Genesee County (585) 343-0633

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Robert Gouinlock's NPI number?

The NPI number for Robert Gouinlock is 1912124694. It was assigned to this individual provider in the NPPES registry on April 20, 2007.

Where is Robert Gouinlock located?

Robert Gouinlock practices at 216 E Main St, Batavia, NY 14020. The listed phone number is (585) 343-0633.

What is Robert Gouinlock's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Robert Gouinlock enrolled in Medicare?

Yes. Robert Gouinlock is registered in the Medicare PECOS enrollment system.

Which organization bills Medicare for Robert Gouinlock's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Robert Gouinlock reassigns Medicare benefits to Council Opticians Of Batavia Inc. (Batavia, NY). The reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Robert Gouinlock's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Robert Gouinlock accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross Blue Shield of Wyoming, Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana and Blue Cross and Blue Shield of Oklahoma and 9 other insurers list Robert Gouinlock as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Robert Gouinlock was last updated on March 6, 2017. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 9 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.