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WILLIAM CAREY BRICE OD
NPI 1902406721
Optometrist in Athens, TX

Active since October 30, 2020PECOS Enrolled
100/100
CMS Quality Rating
1240 S PALESTINE ST, ATHENS, TX 75751(903) 526-0444 Get Directions Write a Review

NPPES record last updated: March 27, 2026. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Mar 27, 2026, May 22, 2025, Aug 9, 2023 and 2 more (5 updates tracked since 2020).

About William Carey Brice Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

WILLIAM CAREY BRICE OD (NPI 1902406721) is an individual optometrist in Athens, Texas, licensed in Texas (10101TG) and active in the NPI registry since October 2020. He is enrolled in Medicare PECOS, is affiliated with Ut Health East Texas Athens Hospital, and is a graduate of Kentucky School Of Medicine (2020).

NPPES Registry Identity

NPI1902406721
Entity TypeIndividualMale
Primary Taxonomy152W00000X
Provider Legal NameWILLIAM CAREY BRICECredential: OD
Location Address1240 S PALESTINE STAthens, TX 75751-3619
Mailing Address3355 Earl Campbell PkwyTyler, TX 75701-8435 · (903) 526-0444 · Fax (903) 595-6650
Phone(903) 526-0444
Sole ProprietorNo
Medical School CMSKentucky School Of MedicineGraduated 2020
Enumeration DateOctober 30, 2020
Last NPPES UpdateMarch 27, 20265 updates tracked since enumeration
NPPES CertifiedMarch 27, 2026
✔ NPI 1902406721 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in TX · 10101TG
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
1240 S PALESTINE ST, Athens, TX 75751
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Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Arizona Complete Health, Ambetter from Arkansas Health & Wellness, Ambetter from Louisiana Healthcare Connections and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

William Carey Brice Od is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

PECOS PAC ID4486064136
PECOS Enrollment IDI20201109000453
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 11

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
1,149 services1,092 patients
Imaging of retina 92134
Imaging of the retina is a non-invasive procedure that captures detailed images of your eye's interior. This helps detect conditions like macular degeneration or retinal detachment. It's painless and takes only a few minutes.
662 services616 patients
Established patient problem focused exam of visual system 92012
This is a routine check-up for existing patients focusing on the visual system. It involves examining your eyes to detect any potential issues or changes in your vision. It's a crucial part of maintaining good eye health.
290 services225 patients
Imaging of optic nerve 92133
Imaging of the optic nerve is a non-invasive procedure that captures detailed pictures of your optic nerve. It helps doctors assess eye health, particularly for conditions like glaucoma. It's painless, quick, and uses safe technology like MRI or OCT (Optical Coherence Tomography).
195 services186 patients
New patient complete exam of visual system 92004
A new patient complete exam of the visual system is a thorough evaluation of your eyes and vision. It checks for any potential issues and assesses overall eye health. It includes tests for visual acuity, eye movement, and light response.
183 services183 patients
Exam of visual field with extended testing 92083
An extended visual field exam is a detailed test to evaluate your peripheral (side) vision. It helps to detect any potential blind spots which may not be noticeable in daily life. These could be caused by eye diseases like glaucoma, or neurological conditions.
153 services146 patients

Hospital Affiliations CMS Care Compare

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Ut Health East Texas Athens Hospital

Acute Care Hospitals · Athens, TX
2/5 CMS rating
OwnershipProprietary
CMS Certification Number450389
Location2000 South Palestine StAthens, TX 75751 · Henderson County
Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 75751 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.40 typical visit price
range $54.84 – $166.88
Typical copayment $31.60 (range $13.71 – $41.72)
Most-billed visit code 99204
Established Patient
$68.55 typical visit price
range $17.52 – $136.11
Typical copayment $17.13 (range $4.38 – $34.02)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

100/100
MIPS Final ScoreMerit-based Incentive Payment System · CMS Quality Payment Program
Individually scored
Quality100
Improvement Activities40

Reported Quality Measures

Closing the Referral Loop: Receipt of Specialist Report
47%136 patients3/55-star benchmark: 87%
Diabetes: Eye Exam
99%1,062 patients4/55-star benchmark: 100%
Diabetic Retinopathy: Communication with the Physician Managing Ongoing Diabetes Care
100%446 patients5/55-star benchmark: 100%
Documentation of Current Medications in the Medical Record
95%5,497 patients4/55-star benchmark: 100%
Glaucoma Intraocular Pressure Reduction
92%372 patients
Primary Open-Angle Glaucoma (POAG): Reduction of Intraocular Pressure (IOP) by 15% OR Documentation of a Plan of Care
100%249 patients
Use of High-Risk Medications in Older Adults
Lower rates are better for this measure.
Patients appropriateDiagnosis: 0% · 2,757 patients
Patients totalRate: 0% · 2,757 patients
0%2,757 patients5/55-star benchmark: 100%
Providers report different measures because they deliver different services; reporting more or less information is not a reflection of quality. Star ratings appear only where CMS assigned them.

Referred Medical Equipment & Supplies CMS DME claims 2

Durable medical equipment, devices and supplies this provider ordered from DME suppliers for patients, from Medicare fee-for-service claims.

Frames, purchases V2020
Other-Vision, Hearing, and Speech Services · category OC000N
5 suppliers31 claims31 services$49.64 avg. paid by Medicare
Spherocylinder, bifocal, plano to plus or minus 4.00d sphere, .12 to 2.00d cylinder, per lens V2203
Other-Vision, Hearing, and Speech Services · category OC000N
3 suppliers26 claims46 services$35.35 avg. paid by Medicare
Dollar amounts are the average Medicare paid the supplier per service. They are not the cost to the patient.

Other Providers at the Same Location NPPES 4

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

COURTNEY D PERRY OD
Optometrist
1240 S PALESTINE ST
ATHENS, TX 75751
Henderson County (903) 526-0444
MR. THAD DAVID HARDIN M. D.
Ophthalmology
1240 S PALESTINE ST
ATHENS, TX 75751
Henderson County (903) 675-8111
CHARLES L. HEATON , M.D. P.A.
Eyewear Supplier
1240 S PALESTINE ST
ATHENS, TX 75751
Henderson County (903) 675-8111
DR. PAMELA CHRISTINE CARTER M.D.
Ophthalmology
1240 S PALESTINE ST
ATHENS, TX 75751
Henderson County (903) 575-8111

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is William Brice's NPI number?

The NPI number for William Brice is 1902406721. It was assigned to this individual provider in the NPPES registry on October 30, 2020.

Where is William Brice located?

William Brice practices at 1240 S Palestine St, Athens, TX 75751. The listed phone number is (903) 526-0444.

What is William Brice's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is William Brice enrolled in Medicare?

Yes. William Brice is registered in the Medicare PECOS enrollment system.

What insurance does William Brice accept?

Health plans from Ambetter Health, Ambetter from Arizona Complete Health, Ambetter from Arkansas Health & Wellness, Ambetter from Louisiana Healthcare Connections and Ambetter from Superior HealthPlan and 4 other insurers list William Brice as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

Is William Brice affiliated with any hospitals?

According to CMS data, William Brice is affiliated with Ut Health East Texas Athens Hospital.

When was this NPI record last updated?

The NPPES record for William Brice was last updated on March 27, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 4 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.