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LEONARD BRINKLEY WHITESIDE III OD
NPI 1831287358
Optometrist in Henrico, VA

Active since October 10, 2006PECOS EnrolledAccepts Medicare Assignment
12018 W BROAD ST, SUITE 100, HENRICO, VA 23233(804) 287-1380(804) 287-1384 Get Directions Write a Review

NPPES record last updated: March 22, 2012. Verified against the NPPES registry weekly; last sync: August 09, 2026.

About Leonard Brinkley Whiteside Iii Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

LEONARD BRINKLEY WHITESIDE III OD (NPI 1831287358) is an individual optometrist in Henrico, Virginia, licensed in Virginia (0618000199) and active in the NPI registry since October 2006. He is enrolled in Medicare PECOS and is a graduate of Southern College Of Optometry (1990).

NPPES Registry Identity

NPI1831287358
Entity TypeIndividualMale
Primary Taxonomy152W00000X
Provider Legal NameLEONARD BRINKLEY WHITESIDE IIICredential: OD
Location Address12018 W BROAD ST, SUITE 100Henrico, VA 23233-7689
Mailing Address400 Westhampton StaRichmond, VA 23226-3330 · (804) 287-4200 · Fax (804) 287-4210
Phone(804) 287-1380
Fax(804) 287-1384
Sole ProprietorNo
Medical School CMSSouthern College Of OptometryGraduated 1990
Enumeration DateOctober 10, 2006
Last NPPES UpdateMarch 22, 2012
✔ NPI 1831287358 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in VA · 0618000199
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
12018 W BROAD ST, Henrico, VA 23233
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Other Identifiers 3

Other230283VA · Anthem
Medicare UPINU13949
Medicare ID-Type Unspecified410000651VA

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Leonard Brinkley Whiteside Iii Od is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID4587637665
PECOS Enrollment IDI20040817000630
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 4

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
88 services88 patients
New patient complete exam of visual system 92004
A new patient complete exam of the visual system is a thorough evaluation of your eyes and vision. It checks for any potential issues and assesses overall eye health. It includes tests for visual acuity, eye movement, and light response.
54 services54 patients
Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more 99212
This is a routine check-up for patients who have previously seen the doctor. During this 10-19 minute visit, the doctor will review your health status, discuss any concerns, and manage ongoing treatments or medications. It's a chance to ensure your health is on track.
14 services13 patients
Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213
This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.
14 services14 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 23233 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$129.04 typical visit price
range $56.19 – $170.30
Typical copayment $32.26 (range $14.04 – $42.57)
Most-billed visit code 99204
Established Patient
$70.08 typical visit price
range $18.07 – $138.91
Typical copayment $17.52 (range $4.51 – $34.72)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 6

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MR. JONATHAN MICHAEL STOLLER OD
Optometrist
12018 W BROAD ST, SUITE 100
RICHMOND, VA 23233
Henrico County (804) 287-1380
MANDY MIRZAIE RD
Dietitian, Registered
12018 W BROAD ST, SUITE 102
RICHMOND, VA 23233
Henrico County (804) 360-0600
EYE SURGEONS OF RICHMOND, INC.
Optometrist
12018 W BROAD ST, SUITE 100
HENRICO, VA 23233
Henrico County (804) 287-4200
MRS. LEISHA KALB PURYEAR RN
Registered Nurse (Plastic Surgery)
12018 W BROAD ST
HENRICO, VA 23233
Henrico County (804) 287-2022
ELIZABETH CLAYE PACA MS, RD
Dietitian, Registered
12018 W BROAD ST, SUITE 102
RICHMOND, VA 23233
Henrico County (804) 360-0600
DR. INNA MARCUS M.D.
Ophthalmology
12018 W BROAD ST, SUITE 100
HENRICO, VA 23233
Henrico County (804) 287-1380

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Leonard Whiteside's NPI number?

The NPI number for Leonard Whiteside is 1831287358. It was assigned to this individual provider in the NPPES registry on October 10, 2006.

Where is Leonard Whiteside located?

Leonard Whiteside practices at 12018 W Broad St Suite 100, Henrico, VA 23233. The listed phone number is (804) 287-1380.

What is Leonard Whiteside's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Leonard Whiteside enrolled in Medicare?

Yes. Leonard Whiteside is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does Leonard Whiteside accept?

Health plans from Blue Cross Blue Shield of Wyoming, Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas and 2 other insurers list Leonard Whiteside as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Leonard Whiteside was last updated on March 22, 2012. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 14 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.