RIVER COUNTRY EYE CARE, PLLC
NPI 1821442252
Optometrist in Three Rivers, MI

Q: What is River Country Eye Care, PLLC's NPI number?

The NPI number for River Country Eye Care, PLLC is 1821442252. It was assigned to this organization in the NPPES registry on April 21, 2016.

Q: What is River Country Eye Care, PLLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since April 21, 2016CLIA 23D2121272 · Waiver

1107 W BROADWAY ST, SUITE A, THREE RIVERS, MI 49093(269) 244-3350(269) 244-3351 Get Directions Write a Review

NPPES record last updated: September 16, 2016. Verified against the NPPES registry weekly; last sync: October 25, 2026.

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About River Country Eye Care, Pllc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

RIVER COUNTRY EYE CARE, PLLC (NPI 1821442252) is a healthcare organization registered as an optometrist in Three Rivers, Michigan and active in the NPI registry since April 2016. The organization holds a CLIA Waiver certificate valid through November 1, 2026 and lists Adam Goff, Optometrist/authorized Member, as its authorized official.

NPPES Registry Identity

NPI1821442252

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NameRIVER COUNTRY EYE CARE, PLLC

Location Address1107 W BROADWAY ST, SUITE AThree Rivers, MI 49093-8376

Mailing Address1107 W Broadway St, Suite AThree Rivers, MI 49093-8376 · (269) 244-3350 · Fax (269) 244-3351

Phone(269) 244-3350

Fax(269) 244-3351

Organization SubpartNo

Authorized OfficialAdam GoffOptometrist/authorized Member · (269) 244-3350

Enumeration DateApril 21, 2016

Last NPPES UpdateSeptember 16, 2016

✔ NPI 1821442252 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

License✔ Licensed in MI · 4901004627

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

1107 W BROADWAY ST, Three Rivers, MI 49093

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Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Buckeye Health Plan, Ambetter from Meridian, Ambetter Health and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

River Country Eye Care, Pllc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to River Country Eye Care, PLLC, which bills Medicare for the services this clinician delivers.

Clinician (1)

Adam Goff, O.D.

Optometry

NPI 1255643177

123 S WESTNEDGE AVE
Kalamazoo, MI 49007

(517) 303-3652

✔ PECOS✔ Accepts Medicare25 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Waiver 23D2121272

River Country Eye Care PLLC · Three Rivers, MI

Active · expires Nov 1, 2026

CLIA Number23D2121272

Laboratory TypePhysician Office

Certificate Effective DateNovember 2, 2024

Certificate Expiration DateNovember 1, 2026

Laboratory DirectorAdam R. Goff

Laboratory Phone(269) 244-3350

Laboratory LocationRiver Country Eye Care PLLC1107 W Broadway Street Suite A, Three Rivers, MI 49093

CLIA data matches this NPI record on: Address Name Phone

This certificate is issued to a laboratory to perform only waived tests.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is River Country Eye Care, PLLC's NPI number?

The NPI number for River Country Eye Care, PLLC is 1821442252. It was assigned to this organization in the NPPES registry on April 21, 2016.

Where is River Country Eye Care, PLLC located?

River Country Eye Care, PLLC is located at 1107 W Broadway St Suite A, Three Rivers, MI 49093. The listed phone number is (269) 244-3350.

What is River Country Eye Care, PLLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is River Country Eye Care, PLLC enrolled in Medicare?

Yes. River Country Eye Care, PLLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through River Country Eye Care, PLLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Optometry) reassigns their Medicare billing to River Country Eye Care, PLLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Does River Country Eye Care, PLLC hold a CLIA laboratory certificate?

Yes. A Certificate of Waiver (number 23D2121272) is associated with this NPI, valid through November 1, 2026. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

What insurance does River Country Eye Care, PLLC accept?

Health plans from Ambetter Health, Ambetter from Buckeye Health Plan, Ambetter from Meridian, Blue Care Network of Michigan and Blue Cross Blue Shield of Wyoming and 2 other insurers list River Country Eye Care, PLLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for River Country Eye Care, PLLC was last updated on September 16, 2016. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 10 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.