Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

GROVE AVE EYE CENTER PC
NPI 1801976097
Optometrist in Richmond, VA

Active since October 16, 2006CLIA 49D2101463 · Waiver
1404 N PARHAM RD STE F1, RICHMOND, VA 23229(804) 353-3937 Get Directions Write a Review

NPPES record last updated: September 29, 2026. Verified against the NPPES registry weekly; last sync: October 18, 2026.

Record update history: Sep 29, 2026, Sep 24, 2026 (2 updates tracked since 2026).

About Grove Ave Eye Center Pc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

GROVE AVE EYE CENTER PC (NPI 1801976097) is a healthcare organization registered as an optometrist in Richmond, Virginia and active in the NPI registry since October 2006. The organization holds a CLIA Waiver certificate valid through September 1, 2027, maintains a secondary practice location in Midlothian, and lists Gerald Robert Neidigh, Owner/optometrist, as its authorized official.

NPPES Registry Identity

NPI1801976097
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameGROVE AVE EYE CENTER PC
Location Address1404 N PARHAM RD STE F1Richmond, VA 23229-5500
Mailing Address1404 N Parham Rd Ste F1Richmond, VA 23229-5500 · (804) 358-8443 · Fax (804) 358-1395
Organization SubpartNo
Authorized OfficialGerald Robert NeidighOwner/optometrist · (804) 353-3937
Enumeration DateOctober 16, 2006
Last NPPES UpdateSeptember 29, 20262 updates tracked since enumeration
NPPES CertifiedSeptember 29, 2026
✔ NPI 1801976097 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
1404 N PARHAM RD STE F1, Richmond, VA 23229

Secondary Practice Location 1

Location 114431 Sommerville Ct Ste BMidlothian, VA 23113-6812 · Phone (804) 888-8998 · Fax (804) 888-8999

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Grove Ave Eye Center Pc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

13

Medicare enrollment records show 13 clinicians reassign Medicare billing to Grove Ave Eye Center PC, which bills Medicare for the services they deliver. Of these, 1 practice at this address and 11 within 10 miles. They are listed nearest first.

Clinicians, nearest first (13)

Optometry
NPI 1487536884
1404 N PARHAM RD STE F1
Richmond, VA 23229
(804) 353-3937
✔ PECOS✔ Accepts MedicareSame address
Optometry
NPI 1285078014
400 WESTHAMPTON STA
Richmond, VA 23226
(804) 287-4200
✔ PECOS✔ Accepts Medicare2.8 mi
Optometry
NPI 1780117572
5617 W BROAD ST
Richmond, VA 23230
(804) 282-7228
✔ PECOS3.7 mi
Optometry
NPI 1023390499
3601 GROVE AVE
Richmond, VA 23221
(804) 353-3937
✔ PECOS✔ Accepts Medicare5.3 mi
Optometry
NPI 1457730137
5394 TWIN HICKORY RD
Glen Allen, VA 23059
(804) 274-1040
✔ PECOS5.6 mi
Optometry
NPI 1578506663
12244B W BROAD ST SUITE 128
Richmond, VA 23233
(804) 360-0135
✔ PECOS5.7 mi
Optometry
NPI 1104906387
14431 SOMMERVILLE CT STE B
Midlothian, VA 23113
(804) 888-8998
✔ PECOS8.7 mi
Optometry
NPI 1861222440
14431 SOMMERVILLE CT STE B
Midlothian, VA 23113
(804) 888-8998
✔ PECOS✔ Accepts Medicare8.7 mi
Optometry
NPI 1841370012
14431 SOMMERVILLE CT STE B
Midlothian, VA 23113
(804) 888-8998
✔ PECOS✔ Accepts Medicare8.7 mi
Optometry
NPI 1285373480
14431 SOMMERVILLE CT
Midlothian, VA 23113
(804) 888-8998
✔ PECOS✔ Accepts Medicare8.7 mi
Optometry
NPI 1619864097
14431 SOMMERVILLE CT STE B
Midlothian, VA 23113
(804) 888-8998
✔ PECOS✔ Accepts Medicare8.7 mi
Optometry
NPI 1306283098
7074 MECHANICSVILLE TPKE
Mechanicsville, VA 23111
(804) 746-5245
✔ PECOS✔ Accepts Medicare12 mi
Optometry
NPI 1053895144
1514 JEFFERSON HWY
New Orleans, LA 70121
(504) 842-3995
✔ PECOS✔ Accepts Medicare894 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Waiver 49D2101463

Grove Avenue Eye Center · Richmond, VA
Active · expires Sep 1, 2027
CLIA Number49D2101463
Laboratory TypePhysician Office
Certificate Effective DateSeptember 2, 2025
Certificate Expiration DateSeptember 1, 2027
Laboratory DirectorBruce A. Kiraly
Laboratory Phone(804) 353-3937
Laboratory LocationGrove Avenue Eye Center3601 Grove Avenue, Richmond, VA 23221
CLIA data matches this NPI record on: Phone
This certificate is issued to a laboratory to perform only waived tests.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Grove Ave Eye Center PC's NPI number?

The NPI number for Grove Ave Eye Center PC is 1801976097. It was assigned to this organization in the NPPES registry on October 16, 2006.

Where is Grove Ave Eye Center PC located?

Grove Ave Eye Center PC is located at 1404 N Parham Rd Ste F1, Richmond, VA 23229. The listed phone number is (804) 353-3937.

What is Grove Ave Eye Center PC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Grove Ave Eye Center PC enrolled in Medicare?

Yes. Grove Ave Eye Center PC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Grove Ave Eye Center PC?

According to the CMS Revalidation Reassignment List (October 2026 release), 13 clinicians, all in Optometry, reassign their Medicare billing to Grove Ave Eye Center PC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice at this address and 11 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Does Grove Ave Eye Center PC hold a CLIA laboratory certificate?

Yes. A Certificate of Waiver (number 49D2101463) is associated with this NPI, valid through September 1, 2027. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

What insurance does Grove Ave Eye Center PC accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and BlueCross BlueShield of Tennessee list Grove Ave Eye Center PC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Grove Ave Eye Center PC was last updated on September 29, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 26 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.