GUNDERSEN LUTHERAN MEDICAL CENTER INC
NPI 1790502797
Clinic/Center in La Crosse, WI

Active since September 23, 2024
914 GREEN BAY ST, STE 101, LA CROSSE, WI 54601(608) 782-7300 Get Directions Write a Review

NPPES record last updated: August 31, 2026. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Aug 31, 2026, Oct 1, 2024, Sep 23, 2024 (3 updates tracked since 2024).

About Gundersen Lutheran Medical Center Inc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

GUNDERSEN LUTHERAN MEDICAL CENTER INC (NPI 1790502797), doing business as Emplify Health Green Bay Building, is a healthcare organization registered as a clinic/center in La Crosse, Wisconsin and active in the NPI registry since September 2024. The organization lists Debra L Van Pay, Director Reimbursement, as its authorized official.

NPPES Registry Identity

NPI1790502797
Entity TypeOrganization
Primary Taxonomy261Q00000X
Legal Business NameGUNDERSEN LUTHERAN MEDICAL CENTER INC
Location Address914 GREEN BAY ST, STE 101La Crosse, WI 54601-6255
Mailing Address1910 South AveLa Crosse, WI 54601-5467 · (608) 782-7300
Organization SubpartNo
Authorized OfficialDebra L Van PayDirector Reimbursement · (920) 436-8628
Enumeration DateSeptember 23, 2024
Last NPPES UpdateAugust 31, 20263 updates tracked since enumeration
NPPES CertifiedAugust 31, 2026
✔ NPI 1790502797 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyClinic/CenterAmbulatory Health Care Facilities
Taxonomy Code261Q00000X
Definition
A facility or distinct part of one used for the diagnosis and treatment of outpatients. Clinic/Center is irregularly defined, sometimes being limited to organizations serving specialized treatment requirements or distinct patient/client groups (e.g., radiology, poor, and public health).
914 GREEN BAY ST, La Crosse, WI 54601

Other Names 2

Doing Business AsEmplify Health Green Bay Building
Other NameGundersen Green Bay Building

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Gundersen Lutheran Medical Center Inc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

1,453

Medicare enrollment records show 1,453 clinicians reassign Medicare billing to Gundersen Lutheran Medical Center Inc, which bills Medicare for the services they deliver. Of these, 944 practice within 10 miles. Listed here are the 20 practicing nearest to this location.

Clinicians by Medicare Specialty 71

Nurse Practitioner201
Internal Medicine118
Family Practice101
Pediatric Medicine72
Emergency Medicine64
Certified Registered Nurse Anesthetist (CRNA)57
Diagnostic Radiology57
General Surgery50
63 other specialties733

Nearest to this location (20)

See all 1,453
Nurse Practitioner
NPI 1487310108
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.1 mi
Mental Health Counselor
NPI 1073519575
1900 SOUTH AVE
La Crosse, WI 54601
(608) 775-2287
✔ PECOS0.1 mi
Nephrology
NPI 1093784332
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.1 mi
Gastroenterology
NPI 1568728467
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.1 mi
Certified Nurse Midwife (CNM)
NPI 1730435710
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
General Surgery
NPI 1295186401
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Emergency Medicine
NPI 1790780302
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Certified Registered Nurse Anesthetist (CRNA)
NPI 1184143968
1900 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Orthopedic Surgery
NPI 1669488144
1900 SOUTH AVE
La Crosse, WI 54601
(608) 775-7485
✔ PECOS✔ Accepts Medicare0.2 mi
Pediatric Medicine
NPI 1548528466
1910 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Ophthalmology
NPI 1972619419
724 DENTON ST
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Optometry
NPI 1619238722
724 DENTON ST
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Chiropractic
NPI 1952604670
724 DENTON ST
La Crosse, WI 54601
(608) 782-7300
✔ Accepts Medicare0.2 mi
Neurology
NPI 1750491957
724 DENTON ST
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Pulmonary Disease
NPI 1184887473
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Physical Medicine and Rehabilitation
NPI 1346660339
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Anesthesiology
NPI 1003811688
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Anesthesiology Assistant
NPI 1013913136
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ Accepts Medicare0.2 mi
Psychiatry
NPI 1003913112
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
Cardiovascular Disease (Cardiology)
NPI 1689919144
1836 SOUTH AVE
La Crosse, WI 54601
(608) 782-7300
✔ PECOS✔ Accepts Medicare0.2 mi
See all 1,453 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Gundersen Lutheran Medical Center Inc's NPI number?

The NPI number for Gundersen Lutheran Medical Center Inc is 1790502797. It was assigned to this organization in the NPPES registry on September 23, 2024. The provider is doing business as Emplify Health Green Bay Building. The provider is also known as Gundersen Green Bay Building.

Where is Gundersen Lutheran Medical Center Inc located?

Gundersen Lutheran Medical Center Inc is located at 914 Green Bay St Ste 101, La Crosse, WI 54601. The listed phone number is (608) 782-7300.

What is Gundersen Lutheran Medical Center Inc's specialty?

The primary specialty registered for this NPI is Clinic/Center with taxonomy code 261Q00000X.

Is Gundersen Lutheran Medical Center Inc enrolled in Medicare?

Yes. Gundersen Lutheran Medical Center Inc is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Gundersen Lutheran Medical Center Inc?

According to the CMS Revalidation Reassignment List (October 2026 release), 1,453 clinicians in 71 Medicare specialties reassign their Medicare billing to Gundersen Lutheran Medical Center Inc. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Nurse Practitioner (201), Internal Medicine (118) and Family Practice (101). Of these, 944 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Gundersen Lutheran Medical Center Inc accept?

Health plans from Aspirus Health Plan list Gundersen Lutheran Medical Center Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Gundersen Lutheran Medical Center Inc was last updated on August 31, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 2 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.