GENUINE HEARTS TREATMENT CLINIC
NPI 1790315828
Counselor - Professional in Shreveport, LA
About Genuine Hearts Treatment Clinic NPPES
Official registry information on file with the National Plan and Provider Enumeration System.
GENUINE HEARTS TREATMENT CLINIC (NPI 1790315828) is a healthcare organization registered as a professional in Shreveport, Louisiana and active in the NPI registry since January 2020. The organization lists Regina R Rye, Founder/ceo, as its authorized official.
NPPES Registry Identity
Specialties & Licenses 8
Other Names 1
Other Identifiers 1
Group Practice 1
Accepted Insurance
Medicare Participation & PECOS CMS
Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.
Medicare Enrollment Status
Enrolled in Medicare (PECOS)
Genuine Hearts Treatment Clinic is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).
Clinicians Billing Medicare Through This Organization
2Medicare enrollment records show 2 clinicians reassign Medicare billing to Genuine Hearts Treatment Clinic, which bills Medicare for the services they deliver. Of these, 1 practice at this address and 2 within 10 miles. They are listed nearest first.
Clinicians, nearest first (2)
Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.
Frequently Asked Questions NPPES & CMS
Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.
What is Changing Behaviors Counseling Agency, LLC's NPI number?
The NPI number for Changing Behaviors Counseling Agency, LLC is 1790315828. It was assigned to this organization in the NPPES registry on January 16, 2020. The provider is doing business as Genuine Hearts Treatment Clinic.
Where is Changing Behaviors Counseling Agency, LLC located?
Changing Behaviors Counseling Agency, LLC is located at 2400 Texas Ave Unit 37776, Shreveport, LA 71133. The listed phone number is (318) 709-9933.
What is Changing Behaviors Counseling Agency, LLC's specialty?
The primary specialty registered for this NPI is Counselor, specializing in Professional, with taxonomy code 101YP2500X.
Is Changing Behaviors Counseling Agency, LLC enrolled in Medicare?
Yes. Changing Behaviors Counseling Agency, LLC is registered in the Medicare PECOS enrollment system.
How many clinicians bill Medicare through Changing Behaviors Counseling Agency, LLC?
According to the CMS Revalidation Reassignment List (October 2026 release), 2 clinicians, all in Mental Health Counselor, reassign their Medicare billing to Changing Behaviors Counseling Agency, LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice at this address and 2 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.
What insurance does Changing Behaviors Counseling Agency, LLC accept?
Health plans from Blue Cross and Blue Shield of Louisiana, Cigna HealthCare of Florida, Inc., Cigna Healthcare and HMO Louisiana list Changing Behaviors Counseling Agency, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.
When was this NPI record last updated?
The NPPES record for Changing Behaviors Counseling Agency, LLC was last updated on July 25, 2024. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 2 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.
# Genuine Hearts Treatment Clinic · NPI 1790315828
Professional organization in Shreveport, Louisiana. Organization record, active in the CMS NPPES registry since January 16, 2020.
## Identity
- **NPI:** 1790315828 (Entity type: Organization)
- **Enumerated:** January 16, 2020
- **Primary specialty:** Counselor - Professional · taxonomy 101YP2500X
- **Legal business name:** Changing Behaviors Counseling Agency, Llc
- **Organization subpart:** No
- **Authorized official:** Regina Rye, FOUNDER/CEO
## Practice location
- **Address:** 2400 TEXAS AVE UNIT 37776, Shreveport, LA 71133-5083
- **Phone:** (318) 709-9933 · **Fax:** (318) 670-8683
## Medicare
- **Medicare:** Enrolled in Medicare (PECOS)
- **Clinicians billing through this organization:** 2 clinicians (Mental Health Counselor) reassign Medicare billing to this organization (form CMS-855R); 1 practice at this address and 2 within 10 miles · CMS Revalidation Reassignment List, October 2026 release
## Record status
- **NPPES last updated:** July 25, 2024
- **Other identifiers:** Medicaid 3647958 (LA)
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Source: [NPI Profile](https://npiprofile.com/npi/1790315828) · Data from the CMS NPPES public registry.