JAMES TRACEY OPTICAL, INC.
NPI 1770024507
Optometrist in Midland Park, NJ

Q: What is James Tracey Optical, Inc.'s NPI number?

The NPI number for James Tracey Optical, Inc. is 1770024507. It was assigned to this organization in the NPPES registry on March 13, 2017. The provider is doing business as H. Rubin Opticians and James Tracey Eye Care.

Q: What is James Tracey Optical, Inc.'s specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since March 13, 2017

240 GODWIN AVE, MIDLAND PARK, NJ 07432(201) 447-3121(201) 447-9503 Get Directions Write a Review

NPPES record last updated: August 29, 2025. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Jun 3, 2021, Mar 13, 2017 (2 updates tracked since 2017).

On this page

About James Tracey Optical, Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

JAMES TRACEY OPTICAL, INC. (NPI 1770024507), doing business as H. Rubin Opticians, is a healthcare organization registered as an optometrist in Midland Park, New Jersey and active in the NPI registry since March 2017. The organization lists Christine Fulmer, Medical Billing Specialist, as its authorized official.

NPPES Registry Identity

NPI1770024507

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NameJAMES TRACEY OPTICAL, INC.

Location Address240 GODWIN AVEMidland Park, NJ 07432-1838

Mailing Address240 Godwin AveMidland Park, NJ 07432-1838 · (201) 447-3121 · Fax (201) 447-9503

Phone(201) 447-3121

Fax(201) 447-9503

Organization SubpartNo

Authorized OfficialChristine FulmerMedical Billing Specialist · (201) 447-3121

Enumeration DateMarch 13, 2017

Last NPPES UpdateAugust 29, 20252 updates tracked since enumeration

NPPES CertifiedAugust 29, 2025

✔ NPI 1770024507 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

License✔ Licensed in NJ · 27OA00544500

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

240 GODWIN AVE, Midland Park, NJ 07432

Open in Google Maps ↗

Other Names 2

Doing Business AsH. Rubin Opticians

Doing Business AsJames Tracey Eye Care

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

James Tracey Optical, Inc. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 3 clinicians reassign Medicare billing to James Tracey Optical, Inc., which bills Medicare for the services they deliver. Of these, 1 practice within 10 miles. They are listed nearest first.

Clinicians, nearest first (3)

Tracey Sinoway, O.D.

Optometry

NPI 1619002607

360 FRANKLIN AVE
Wyckoff, NJ 07481

(201) 560-1000

✔ PECOS✔ Accepts Medicare2.0 mi

James Sinoway, O.D.

Optometry

NPI 1568441459

425 MADISON AVE SUITE 1501
New York, NY 10017

(212) 230-1780

✔ PECOS✔ Accepts Medicare18 mi

Merin Abraham, O.D.

Optometry

NPI 1740755313

200 SOUTH ORANGE AVE SUITE 209
Livingston, NJ 07039

(973) 322-0100

✔ PECOS✔ Accepts Medicare19 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is James Tracey Optical, Inc.'s NPI number?

The NPI number for James Tracey Optical, Inc. is 1770024507. It was assigned to this organization in the NPPES registry on March 13, 2017. The provider is doing business as H. Rubin Opticians and James Tracey Eye Care.

Where is James Tracey Optical, Inc. located?

James Tracey Optical, Inc. is located at 240 Godwin Ave, Midland Park, NJ 07432. The listed phone number is (201) 447-3121.

What is James Tracey Optical, Inc.'s specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is James Tracey Optical, Inc. enrolled in Medicare?

Yes. James Tracey Optical, Inc. is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through James Tracey Optical, Inc.?

According to the CMS Revalidation Reassignment List (October 2026 release), 3 clinicians, all in Optometry, reassign their Medicare billing to James Tracey Optical, Inc.. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does James Tracey Optical, Inc. accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and BlueCross BlueShield of Tennessee list James Tracey Optical, Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for James Tracey Optical, Inc. was last updated on August 29, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 14 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.