SOUTHWEST HEALTH CENTER, INC.
NPI 1750963773
Optometrist in Platteville, WI

Active since April 28, 2021
170 MCGREGOR PLZ, PLATTEVILLE, WI 53818(608) 342-2515 Get Directions Write a Review

NPPES record last updated: April 28, 2021. Verified against the NPPES registry weekly; last sync: October 18, 2026.

About Southwest Health Center, Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SOUTHWEST HEALTH CENTER, INC. (NPI 1750963773), doing business as The Eye Center - Mcgregor Plaza, is a healthcare organization registered as an optometrist in Platteville, Wisconsin and active in the NPI registry since April 2021. The organization lists Jesse Sookochoff, Cfo, as its authorized official.

NPPES Registry Identity

NPI1750963773
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameSOUTHWEST HEALTH CENTER, INC.
Location Address170 MCGREGOR PLZPlatteville, WI 53818-3543
Mailing Address1400 Eastside RdPlatteville, WI 53818-9800 · (608) 348-2331
Organization SubpartNo
Authorized OfficialJesse SookochoffCfo · (608) 342-4705
Enumeration DateApril 28, 2021
NPPES CertifiedApril 28, 2021
✔ NPI 1750963773 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
Also ListedOphthalmologyTaxonomy 207W00000X
170 MCGREGOR PLZ, Platteville, WI 53818

Other Names 1

Doing Business AsThe Eye Center - Mcgregor Plaza

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Southwest Health Center, Inc. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

175

Medicare enrollment records show 175 clinicians reassign Medicare billing to Southwest Health Center, Inc., which bills Medicare for the services they deliver. Of these, 78 practice within 10 miles. Listed here are the 20 practicing nearest to this location.

Clinicians by Medicare Specialty 34

Nurse Practitioner34
Certified Registered Nurse Anesthetist (CRNA)20
Physical Therapist in Private Practice19
Family Practice14
Pulmonary Disease11
General Surgery8
Emergency Medicine7
Occupational Therapist in Private Practice6
26 other specialties56

Nearest to this location (20)

See all 175
Optometry
NPI 1528059342
170 MCGREGOR PLZ
Platteville, WI 53818
(608) 348-2515
✔ PECOS✔ Accepts Medicare0.2 mi
Nurse Practitioner
NPI 1356113831
1030 SIEMERS ST
Platteville, WI 53818
(608) 778-9866
✔ PECOS✔ Accepts Medicare0.8 mi
Mental Health Counselor
NPI 1053836262
6058 S. CHESTNUT ST. SUITE 100
Platteville, WI 53818
(608) 342-4853
✔ PECOS✔ Accepts Medicare0.8 mi
Nurse Practitioner
NPI 1780072389
1450 EASTSIDE RD
Platteville, WI 53818
(608) 348-4330
✔ PECOS✔ Accepts Medicare1.4 mi
Optometry
NPI 1083274492
1450 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Physical Therapist in Private Practice
NPI 1629761028
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
1.4 mi
Family Practice
NPI 1467417964
1450 EASTSIDE RD STE 110
Platteville, WI 53818
(608) 348-4330
✔ PECOS✔ Accepts Medicare1.4 mi
Obstetrics/Gynecology
NPI 1396190062
1450 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Occupational Therapist in Private Practice
NPI 1104526185
1400 EASTSIDE RD
Platteville, WI 53818
(563) 451-2468
✔ Accepts Medicare1.4 mi
General Surgery
NPI 1982683447
1450 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Emergency Medicine
NPI 1205802121
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Orthopedic Surgery
NPI 1306046040
1450 EASTSIDE RD
Platteville, WI 53818
(608) 348-4330
✔ PECOS✔ Accepts Medicare1.4 mi
Psychiatry
NPI 1336207588
1450 EASTSIDE RD
Platteville, WI 53818
(608) 342-3019
✔ PECOS✔ Accepts Medicare1.4 mi
Ophthalmology
NPI 1770536161
1450 EASTSIDE RD STE 120
Platteville, WI 53818
(608) 342-2020
✔ PECOS✔ Accepts Medicare1.4 mi
Otolaryngology
NPI 1568824027
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Physical Medicine and Rehabilitation
NPI 1699062398
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS1.4 mi
Certified Registered Nurse Anesthetist (CRNA)
NPI 1346022845
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS✔ Accepts Medicare1.4 mi
Clinical Social Worker
NPI 1033899083
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-3656
✔ PECOS1.4 mi
Registered Dietitian or Nutrition Professional
NPI 1497562128
1400 EASTSIDE RD
Platteville, WI 53818
(608) 342-5025
✔ Accepts Medicare1.4 mi
Psychologist Billing Independently
NPI 1174265235
1400 EASTSIDE RD
Platteville, WI 53818
(608) 348-2331
✔ PECOS1.4 mi
See all 175 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Southwest Health Center, Inc.'s NPI number?

The NPI number for Southwest Health Center, Inc. is 1750963773. It was assigned to this organization in the NPPES registry on April 28, 2021. The provider is doing business as The Eye Center - McGregor Plaza.

Where is Southwest Health Center, Inc. located?

Southwest Health Center, Inc. is located at 170 Mcgregor Plz, Platteville, WI 53818. The listed phone number is (608) 342-2515.

What is Southwest Health Center, Inc.'s specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Southwest Health Center, Inc. enrolled in Medicare?

Yes. Southwest Health Center, Inc. is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Southwest Health Center, Inc.?

According to the CMS Revalidation Reassignment List (October 2026 release), 175 clinicians in 34 Medicare specialties reassign their Medicare billing to Southwest Health Center, Inc.. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Nurse Practitioner (34), Certified Registered Nurse Anesthetist (CRNA) (20) and Physical Therapist in Private Practice (19). Of these, 78 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Southwest Health Center, Inc. accept?

Health plans from Anthem Blue Cross and Blue Shield, Dean Health Plan and Quartz list Southwest Health Center, Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Southwest Health Center, Inc. was last updated on April 28, 2021. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 5 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.