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FALLS FAMILY EYE CARE, LLC
NPI 1740556786
Optometrist in River Falls, WI

Active since March 23, 2012
117 S MAIN ST, RIVER FALLS, WI 54022(715) 425-7228(715) 425-7757 Get Directions Write a Review

NPPES record last updated: November 3, 2015. Verified against the NPPES registry weekly; last sync: October 25, 2026.

About Falls Family Eye Care, Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

FALLS FAMILY EYE CARE, LLC (NPI 1740556786) is a healthcare organization registered as an optometrist in River Falls, Wisconsin and active in the NPI registry since March 2012. The organization lists Bobbie Lynn Barsness, Owner, as its authorized official.

NPPES Registry Identity

NPI1740556786
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameFALLS FAMILY EYE CARE, LLC
Location Address117 S MAIN STRiver Falls, WI 54022-2449
Mailing Address117 S Main StRiver Falls, WI 54022-2449 · (715) 425-7228 · Fax (715) 425-7757
Phone(715) 425-7228
Fax(715) 425-7757
Organization SubpartNo
Authorized OfficialBobbie Lynn BarsnessOwner · (715) 425-7228
Enumeration DateMarch 23, 2012
Last NPPES UpdateNovember 3, 2015
✔ NPI 1740556786 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in WI · 3115
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
117 S MAIN ST, River Falls, WI 54022
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Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, HealthPartners.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Falls Family Eye Care, Llc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

2

Medicare enrollment records show 2 clinicians reassign Medicare billing to Falls Family Eye Care, LLC, which bills Medicare for the services they deliver. Of these, 1 practice within 10 miles. They are listed nearest first.

Clinicians, nearest first (2)

Bobbie Barsness, O.D.
Optometry
NPI 1275799249
117 S MAIN ST
River Falls, WI 54022
(715) 425-7228
✔ PECOS0.1 mi
Christopher Roghair, O.D.
Optometry
NPI 1013366400
13900 NORTHDALE BLVD
Rogers, MN 55374
(763) 428-3757
✔ PECOS51 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Falls Family Eye Care, LLC's NPI number?

The NPI number for Falls Family Eye Care, LLC is 1740556786. It was assigned to this organization in the NPPES registry on March 23, 2012.

Where is Falls Family Eye Care, LLC located?

Falls Family Eye Care, LLC is located at 117 S Main St, River Falls, WI 54022. The listed phone number is (715) 425-7228.

What is Falls Family Eye Care, LLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Falls Family Eye Care, LLC enrolled in Medicare?

Yes. Falls Family Eye Care, LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Falls Family Eye Care, LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 2 clinicians, all in Optometry, reassign their Medicare billing to Falls Family Eye Care, LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Falls Family Eye Care, LLC accept?

Health plans from Anthem Blue Cross and Blue Shield and HealthPartners list Falls Family Eye Care, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Falls Family Eye Care, LLC was last updated on November 3, 2015. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 11 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.