SOUTHWEST VISION
NPI 1730382433
Optometrist in St George, UT

NPI Status: Active since June 08, 2007

Contact Information

965 EAST 700 SOUTH
SUITE #100
ST GEORGE, UT
ZIP 84790
Phone: (435) 673-5577
Fax: (435) 688-0381

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  • Organization
  • Optometrist
  • Accepts Insurance
  • CLIA Number: 46D2098220
  • CLIA Cert. Type: Physician Office
  • CLIA Exp. Date: 07-01-2027

About SOUTHWEST VISION

This page provides the complete NPI Profile along with additional information for Southwest Vision, a provider established in St George, Utah operating as a Optometrist. The healthcare provider is registered in the NPI registry with number 1730382433 assigned on June 2007. The practitioner's primary taxonomy code is 152W00000X with license number 3464559934 (UT). The provider is registered as an organization and their NPI record was last updated 2 years ago. The organization operates as a Single Specialty Group with one or more individual practitioners, all of who practice with the same area of specialization. The provider's is doing business as Southwest Vision. The authorized official of this NPI record is Mrs. Jenna L Fox (Billing Manager)

NPI
1730382433
Provider Legal Name
PAUL R GOOCH OD & ASSOCIATES, PC
Other Organization Name
SOUTHWEST VISION
Other Name Type
Doing Business As (3)
Entity Type
Organization
Location Address
965 EAST 700 SOUTH SUITE #100 ST GEORGE, UT 84790
Location Phone
(435) 673-5577
Location Fax
(435) 688-0381
Mailing Address
965 EAST 700 SOUT SUITE #100 ST GEORGE, UT 84790
Mailing Phone
(435) 673-5577
Mailing Fax
(435) 688-0381
Is Sole Proprietor?
No
Is Organization Subpart?
No
Enumeration Date
06-08-2007
Last Update Date
01-30-2024
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Specialty - Primary Taxonomy

The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.

Classification

Optometrist

Taxonomy Code
152W00000X
Type
Eye and Vision Services Providers
License No.
3464559934
License State
UT
Taxonomy Description
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Secondary Taxonomies

The provider has reported to the NPI enumerator additional taxonomy codes. Multiple taxonomy codes may represent subspecialties or other areas of specialization the provider maybe licensed to practice.

No. Taxonomy Code Type Classification /
Specialization
License No. (State)
1152W00000XEye and Vision Services Providers

Optometrist

56793429934 (UT)
2152WC0802XEye and Vision Services Providers

Optometrist
Corneal and Contact Management

3464559934 (UT)
3152WC0802XEye and Vision Services Providers

Optometrist
Corneal and Contact Management

56793429934 (UT)
4152WP0200XEye and Vision Services Providers

Optometrist
Pediatrics

3464559934 (UT)
5152WP0200XEye and Vision Services Providers

Optometrist
Pediatrics

56793429934 (UT)
6152WS0006XEye and Vision Services Providers

Optometrist
Sports Vision

3464559934 (UT)
7152WS0006XEye and Vision Services Providers

Optometrist
Sports Vision

56793429934 (UT)
8152WX0102XEye and Vision Services Providers

Optometrist
Occupational Vision

56793429934 (UT)
9152WX0102XEye and Vision Services Providers

Optometrist
Occupational Vision

3464559934 (UT)

Group Taxonomy 193400000X MULTIPLE SINGLE SPECIALTY GROUP

This provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.

Insurance Plans Accepted

According to publicly available information the provider might be accepting the following health plans from these health insurance companies:

  • Molina Gold Core 1640 - HMO
  • Molina Gold Core 1640 Plus with Adult Dental and Vision - HMO
  • Molina Gold Standard - HMO
  • Molina Silver Core - HMO
  • Molina Silver Core Plus with Adult Dental and Vision - HMO
  • Molina Silver Core Plus with Adult Vision - HMO
  • Molina Silver Saver with Four Free PCP Visits - HMO
  • Molina Silver Standard - HMO
  • Healthy Premier Bronze HSA - EPO
  • Healthy Premier Expanded Bronze Standard - EPO
  • Healthy Premier Gold Copay Office Visits - EPO
  • Healthy Premier Gold Standard - EPO
  • Healthy Premier Silver Copay Office Visits - EPO
  • Healthy Premier Silver Standard - EPO

Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.

Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.

*Please verify directly with this provider to make sure your insurance plan is currently accepted.

Authorized Official

The authorized official is the designated individual with the legal authority to make changes to the provider’s official NPI record. For organizations, the authorized official must be a general partner, chairman of the board, CEO, CFO or a direct owner holding at least a 5 percent stake in the medical organization.

Authorized Official Name

MRS. JENNA L FOX

Authorized Official Title
BILLING MANAGER
Authorized Official Phone
(435) 673-5577

Additional Identifiers

The NPI Enumerator encourages providers to submit additional identifiers with their NPI application although the submission of this information is optional. The additional identifier(s) section includes other numbers or codes currently or formerly used as an identifier for the provider by other public healthcare entities. The identifiers may include UPIN, NSC, OSCAR, DEA, Medicaid State or PIN identification numbers.

Identifier Type / Code Identifier State Identifier Issuer
1457498305OTHER (01)UTNPI FOR DR GOOCH
1679686547OTHER (01)UTNPI FOR DR ROBISON

CLIA Information

The Clinical Laboratory Improvement Amendments (CLIA) of 1988 applies to facilities or sites that test human specimens for health assessment or to diagnose, prevent, or treat disease. The CLIA Program sets standards for clinical laboratory testing and issues certificates. The NPI / CLIA crosswalk information for this NPI number is:

CLIA Number
46D2098220
Facility Type
Physician Office
Certificate Effective Date
July 02, 2025
Certificate Expiration Date
July 01, 2027
Laboratory Director
RYAN E. ROBISON OD
Certificate Type
Certificate of Waiver
Certificate Type Description
This CLIA certificate is issued to Southwest Vision to perform only waived tests. CLIA defines waived tests as simple tests with a low risk for an incorrect result. Waived tests include certain tests listed in CLIA regulations, tests cleared by the FDA for home use and tests approved by the FDA for waived status and that meet CLIA waiver criteria.

Reviews for SOUTHWEST VISION

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NPI NPI Number Validation

How NPI Validation Works

The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.

To verify the NPI 1730382433, we treat the final digit (3) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 67. The final step is to find the difference between that total and the next multiple of ten (70 - 67 = 3).

Digit-by-digit view

Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.

Pos 1
1
Doubled → 2
Pos 2
7
Unchanged
Pos 3
3
Doubled → 6
Pos 4
0
Unchanged
Pos 5
3
Doubled → 6
Pos 6
8
Unchanged
Pos 7
2
Doubled → 4
Pos 8
4
Unchanged
Pos 9
3
Doubled → 6
Check
3
Target digit
Regular digit Doubled digit Check digit

Step 1: Double every other digit from the right

Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.

1 → 2 3 → 6 3 → 6 2 → 4 3 → 6

Step 2: Add all digits plus the NPI constant

Add the transformed values, the unchanged digits, and the constant 24.

2 + 7 + 6 + 0 + 6 + 8 + 4 + 4 + 6 + 24 = 67

Step 3: Find the amount needed to reach the next multiple of 10

The next multiple of ten after 67 is 70. The difference is the calculated check digit.

70 - 67 = 3
This NPI is valid
The calculated check digit is 3, which matches the last digit of 1730382433.

Other Providers at the Same Location


The following 1 provider is registered at the same or a nearby location.

Optometrist
965 EAST 700 SOUTH, SUITE #100
ST GEORGE, UT 84790

Frequently Asked Questions

The NPI number assigned to this healthcare provider is 1730382433, enumerated as an "organization" on June 08, 2007.

The provider is located at 965 EAST 700 SOUTH SUITE #100 ST GEORGE, UT 84790 and the phone number is (435) 673-5577.

Optometrist with taxonomy code 152W00000X.

The provider might be accepting Accepts: Molina Healthcare, University of Utah Health. Please consult your insurance carrier or call the provider to verify.