DR. ROBERT FINLAY O.D.
NPI 1730104803
Optometrist in West Bloomfield, MI

Q: What is Robert Finlay's NPI number?

The NPI number for Robert Finlay is 1730104803. It was assigned to this individual provider in the NPPES registry on July 12, 2006.

Q: What is Robert Finlay's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Q: When was this NPI record last updated?

The NPPES record for Robert Finlay was last updated on March 11, 2014. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 12 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.

Active since July 12, 2006PECOS EnrolledAccepts Medicare Assignment

6530 FARMINGTON RD, STE 300, WEST BLOOMFIELD, MI 48322(248) 661-5100(248) 661-8816 Get Directions Write a Review

NPPES record last updated: March 11, 2014. Verified against the NPPES registry weekly; last sync: October 18, 2026.

On this page

About Dr. Robert Finlay O.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. ROBERT FINLAY O.D. (NPI 1730104803) is an individual optometrist in West Bloomfield, Michigan, licensed in Michigan (L445954) and active in the NPI registry since July 2006. He is enrolled in Medicare PECOS and is a graduate of Ferris State College - College Of Optometry (1993).

NPPES Registry Identity

NPI1730104803

Entity TypeIndividualMale

Primary Taxonomy152W00000X

Provider Legal NameDR. ROBERT FINLAYCredential: O.D.

Location Address6530 FARMINGTON RD, STE 300West Bloomfield, MI 48322-3216

Mailing Address655 W 13 Mile RdMadison Heights, MI 48071-1844 · (248) 577-3659 · Fax (248) 588-9320

Phone(248) 661-5100

Fax(248) 661-8816

Sole ProprietorNo

Medical School CMSFerris State College - College Of OptometryGraduated 1993

Enumeration DateJuly 12, 2006

Last NPPES UpdateMarch 11, 2014

✔ NPI 1730104803 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

License✔ Licensed in MI · L445954

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

6530 FARMINGTON RD, West Bloomfield, MI 48322

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Other Identifiers 1

Medicare UPINU44797MI

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Buckeye Health Plan, Ambetter from Meridian, Ambetter Health and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Dr. Robert Finlay O.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7810982022

PECOS Enrollment IDI20120326000773

Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignment

Medicare enrollment records show Robert Finlay reassigns Medicare billing to 1 organization. The organization bills Medicare for the services this provider delivers there.

P-Cor, LLC

4.6 mi

Optometrist

3271 UNION LAKE RD
Commerce Township, MI 48382

Reassigned Medicare billing, Michigan enrollment
125 clinicians in this Medicare group

NPI 1821481078 (248) 360-0121

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Areas of Expertise CMS Part B claims 3

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014

An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.

30 services30 patients

Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more 99212

This is a routine check-up for patients who have previously seen the doctor. During this 10-19 minute visit, the doctor will review your health status, discuss any concerns, and manage ongoing treatments or medications. It's a chance to ensure your health is on track.

18 services17 patients

Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213

This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.

13 services12 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 48322 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient

$134.28 typical visit price

range $58.04 – $177.36

Typical copayment $33.57 (range $14.51 – $44.34)

Most-billed visit code 99204

Established Patient

$72.38 typical visit price

range $18.32 – $143.49

Typical copayment $18.09 (range $4.58 – $35.87)

Most-billed visit code 99213

Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 18

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

PRASHANTI ADIMULAM

Pharmacist