DR. ROBERT FINLAY O.D.
NPI 1730104803
Optometrist in West Bloomfield, MI

Active since July 12, 2006PECOS EnrolledAccepts Medicare Assignment
6530 FARMINGTON RD, STE 300, WEST BLOOMFIELD, MI 48322(248) 661-5100(248) 661-8816 Get Directions Write a Review

NPPES record last updated: March 11, 2014. Verified against the NPPES registry weekly; last sync: July 26, 2026.

About Dr. Robert Finlay O.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. ROBERT FINLAY O.D. (NPI 1730104803) is an individual optometrist in West Bloomfield, Michigan, licensed in Michigan (L445954) and active in the NPI registry since July 2006. He is enrolled in Medicare PECOS and is a graduate of Ferris State College - College Of Optometry (1993).

NPPES Registry Identity

NPI1730104803
Entity TypeIndividualMale
Primary Taxonomy152W00000X
Provider Legal NameDR. ROBERT FINLAYCredential: O.D.
Location Address6530 FARMINGTON RD, STE 300West Bloomfield, MI 48322-3216
Mailing Address655 W 13 Mile RdMadison Heights, MI 48071-1844 · (248) 577-3659 · Fax (248) 588-9320
Fax(248) 661-8816
Sole ProprietorNo
Medical School CMSFerris State College - College Of OptometryGraduated 1993
Enumeration DateJuly 12, 2006
Last NPPES UpdateMarch 11, 2014
NPI 1730104803 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License Licensed in MI · L445954
Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

6530 FARMINGTON RD, West Bloomfield, MI 48322

Other Identifiers 1

Medicare UPINU44797MI

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

Enrolled in Medicare and accepts Medicare assignment

Dr. Robert Finlay O.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7810982022
PECOS Enrollment IDI20120326000773
Eligible to Order & Refer Part B Labs & Imaging Durable Medical Equipment Home Health Agency Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 2

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
38 services38 patients
Established patient office or other outpatient visit, 20-29 minutes 99213
This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.
12 services12 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 48322 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$134.28 typical visit price
range $58.04 – $177.36
Typical copayment $33.57 (range $14.51 – $44.34)
Most-billed visit code 99204
Established Patient
$72.38 typical visit price
range $18.32 – $143.49
Typical copayment $18.09 (range $4.58 – $35.87)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 17

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Ophthalmology
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322
Optometrist
6530 FARMINGTON RD, SUITE 300
WEST BLOOMFIELD, MI 48322
Ophthalmology
6530 FARMINGTON RD, OPHTHALMOLOGY
WEST BLOOMFIELD, MI 48322
Internal Medicine
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322
Pharmacist
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322
Pharmacy (Community/Retail Pharmacy)
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322
Family Medicine
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322
Pediatrics
6530 FARMINGTON RD
WEST BLOOMFIELD, MI 48322

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Robert Finlay's NPI number?

The NPI number for Robert Finlay is 1730104803. It was assigned to this individual provider in the NPPES registry on July 12, 2006.

Where is Robert Finlay located?

Robert Finlay practices at 6530 Farmington Rd Ste 300, West Bloomfield, MI 48322. The listed phone number is (248) 661-5100.

What is Robert Finlay's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Robert Finlay enrolled in Medicare?

Yes. Robert Finlay is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does Robert Finlay accept?

Health plans from Ambetter Health, Ambetter from Buckeye Health Plan, Ambetter from Meridian, Blue Care Network of Michigan and Blue Cross Blue Shield of Michigan Mutual Insurance Company and 9 other insurers list Robert Finlay as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Robert Finlay was last updated on March 11, 2014. NPI Profile syncs with the weekly NPPES data releases published by CMS.