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FRIEDMAN OPTOMETRY, INC.
NPI 1700409810
Optometrist in Culver City, CA

Active since May 22, 2020
10724 WASHINGTON BLVD, CULVER CITY, CA 90232(310) 559-0500(310) 559-4009 Get Directions Write a Review

NPPES record last updated: May 22, 2020. Verified against the NPPES registry weekly; last sync: October 25, 2026.

About Friedman Optometry, Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

FRIEDMAN OPTOMETRY, INC. (NPI 1700409810) is a healthcare organization registered as an optometrist in Culver City, California and active in the NPI registry since May 2020. The organization lists Stacy Alvarez, Billing Manager, as its authorized official.

NPPES Registry Identity

NPI1700409810
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameFRIEDMAN OPTOMETRY, INC.
Location Address10724 WASHINGTON BLVDCulver City, CA 90232-3314
Mailing Address25317 Doria AveLomita, CA 90717-1721 · (310) 508-0836 · Fax (310) 559-4009
Phone(310) 559-0500
Fax(310) 559-4009
Organization SubpartNo
Authorized OfficialStacy AlvarezBilling Manager · (310) 508-0836
Enumeration DateMay 22, 2020
NPPES CertifiedMay 22, 2020
✔ NPI 1700409810 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
10724 WASHINGTON BLVD, Culver City, CA 90232
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Other Identifiers 1

Other1285710939CA · Optometry

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Friedman Optometry, Inc. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

4

Medicare enrollment records show 4 clinicians reassign Medicare billing to Friedman Optometry, Inc., which bills Medicare for the services they deliver. Of these, 3 practice at this address and 4 within 10 miles. They are listed nearest first.

Clinicians, nearest first (4)

Haley Marcus
Optometry
NPI 1225829609
10724 WASHINGTON BLVD
Culver City, CA 90232
(818) 388-3111
✔ PECOS✔ Accepts MedicareSame address
Eugene Osako, O.D.
Optometry
NPI 1376683409
10724 WASHINGTON BLVD
Culver City, CA 90232
(310) 559-0500
✔ PECOS✔ Accepts MedicareSame address
Michael Levin, OD
Optometry
NPI 1033268081
10724 WASHINGTON BLVD
Culver City, CA 90232
(310) 559-0500
✔ PECOS✔ Accepts MedicareSame address
Craig Steinberg, O.D.
Optometry
NPI 1285710939
4454 VAN NUYS BLVD SUITE C
Sherman Oaks, CA 91403
(818) 981-2489
✔ PECOS✔ Accepts Medicare9.7 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Friedman Optometry, Inc.'s NPI number?

The NPI number for Friedman Optometry, Inc. is 1700409810. It was assigned to this organization in the NPPES registry on May 22, 2020.

Where is Friedman Optometry, Inc. located?

Friedman Optometry, Inc. is located at 10724 Washington Blvd, Culver City, CA 90232. The listed phone number is (310) 559-0500.

What is Friedman Optometry, Inc.'s specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Friedman Optometry, Inc. enrolled in Medicare?

Yes. Friedman Optometry, Inc. is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Friedman Optometry, Inc.?

According to the CMS Revalidation Reassignment List (October 2026 release), 4 clinicians, all in Optometry, reassign their Medicare billing to Friedman Optometry, Inc.. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 3 practice at this address and 4 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Friedman Optometry, Inc. accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and BlueCross BlueShield of Tennessee list Friedman Optometry, Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Friedman Optometry, Inc. was last updated on May 22, 2020. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 6 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.