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SHELBY RILEY OD
NPI 1700349560
Optometrist in Greenwood Village, CO

Active since April 09, 2019PECOS EnrolledAccepts Medicare Assignment
7400 E ORCHARD RD STE 175-S, GREENWOOD VILLAGE, CO 80111(303) 850-9499(303) 850-7032 Get Directions Write a Review

NPPES record last updated: April 9, 2025. Verified against the NPPES registry weekly; last sync: November 01, 2026.

Record update history: Apr 9, 2025, Nov 14, 2023, Jan 24, 2023 and 1 more (4 updates tracked since 2019).

About Shelby Riley Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SHELBY RILEY OD (NPI 1700349560) is an individual optometrist in Greenwood Village, Colorado, licensed in Colorado (3562) and active in the NPI registry since April 2019. She is enrolled in Medicare PECOS and is a graduate of Southern California College Of Optometry (2019).

NPPES Registry Identity

NPI1700349560
Entity TypeIndividualFemale
Primary Taxonomy152W00000X
Provider Legal NameSHELBY RILEYCredential: OD
Location Address7400 E ORCHARD RD STE 175-SGreenwood Village, CO 80111-2631
Mailing Address7400 E Orchard Rd Ste 175-sGreenwood Village, CO 80111-2631 · (303) 850-9499 · Fax (303) 850-7032
Phone(303) 850-9499
Fax(303) 850-7032
Sole ProprietorNo
Medical School CMSSouthern California College Of OptometryGraduated 2019
Enumeration DateApril 9, 2019
Last NPPES UpdateApril 9, 20254 updates tracked since enumeration
NPPES CertifiedApril 9, 2025
✔ NPI 1700349560 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in CO · 3562
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
7400 E ORCHARD RD STE 175-S, Greenwood Village, CO 80111
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Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Providence Health Plan.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Shelby Riley Od is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7810319365
PECOS Enrollment IDI20200630000175
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

3

Medicare enrollment records show Shelby Riley reassigns Medicare billing to 3 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Hellerstein & Brenner Vision Center P.C.
Same address
Optometrist
7400 E ORCHARD RD, SUITE 175-S
Greenwood Village, CO 80111
  • Reassigned Medicare billing, Colorado enrollment
  • 7 clinicians in this Medicare group
NPI 1326264813 (303) 850-9499
Total Vision PC
816 mi
Optometrist
11717 BERNARDO PLAZA CT STE 105
San Diego, CA 92128
  • Reassigned Medicare billing, California enrollment
  • 236 clinicians in this Medicare group
NPI 1356813711 (858) 487-5555
Marshall B. Ketchum University
817 mi
Multi-Specialty
5460 E LA PALMA AVE
Anaheim, CA 92807
  • Reassigned Medicare billing, California enrollment
  • 131 clinicians in this Medicare group
NPI 1174037493 (714) 463-7500

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 80111 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$132.55 typical visit price
range $58.06 – $174.82
Typical copayment $33.13 (range $14.51 – $43.70)
Most-billed visit code 99204
Established Patient
$72.20 typical visit price
range $18.88 – $142.79
Typical copayment $18.05 (range $4.72 – $35.69)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 3

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

KYARA LEEANNE FARINELLA
Optometrist
7400 E ORCHARD RD STE 175-S
GREENWOOD VILLAGE, CO 80111
Arapahoe County (303) 850-9499
DR. ALEXANDRIA RENEE WISS OD
Optometrist
7400 E ORCHARD RD STE 175-S
GREENWOOD VILLAGE, CO 80111
Arapahoe County (303) 850-9499
AMY OVERLAND OD
Optometrist
7400 E ORCHARD RD STE 175-S
GREENWOOD VILLAGE, CO 80111
Arapahoe County (303) 850-9499

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Shelby Riley's NPI number?

The NPI number for Shelby Riley is 1700349560. It was assigned to this individual provider in the NPPES registry on April 9, 2019.

Where is Shelby Riley located?

Shelby Riley practices at 7400 E Orchard Rd Ste 175-S, Greenwood Village, CO 80111. The listed phone number is (303) 850-9499.

What is Shelby Riley's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Shelby Riley enrolled in Medicare?

Yes. Shelby Riley is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Shelby Riley's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Shelby Riley reassigns Medicare benefits to 3 organizations: Hellerstein & Brenner Vision Center P.C. (Greenwood Village, CO), Total Vision PC (San Diego, CA) and Marshall B. Ketchum University (Anaheim, CA). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Shelby Riley's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Shelby Riley accept?

Health plans from Providence Health Plan list Shelby Riley as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Shelby Riley was last updated on April 9, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 18 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.