PARK SHER OPTICAL CO OF BUFFALO NY INC
NPI 1689256463
Optometrist in Rochester, NY

Q: What is Park Sher Optical Co Of Buffalo Ny Inc's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since April 22, 2021

2815 MONROE AVE, ROCHESTER, NY 14618(585) 473-1800 Get Directions Write a Review

NPPES record last updated: September 17, 2025. Verified against the NPPES registry weekly; last sync: October 18, 2026.

Record update history: Sep 17, 2025, Apr 22, 2021 (2 updates tracked since 2021).

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About Park Sher Optical Co Of Buffalo Ny Inc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

PARK SHER OPTICAL CO OF BUFFALO NY INC (NPI 1689256463), doing business as Whelpley And Paul Opticians, is a healthcare organization registered as an optometrist in Rochester, New York and active in the NPI registry since April 2021. The organization lists Robert Jude Joba, Od, as its authorized official.

NPPES Registry Identity

NPI1689256463

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NamePARK SHER OPTICAL CO OF BUFFALO NY INC

Location Address2815 MONROE AVERochester, NY 14618-4100

Mailing Address950 Ridge RdWebster, NY 14580-2568

Phone(585) 473-1800

Organization SubpartYes

Authorized OfficialRobert Jude JobaOd · (716) 947-2462

Enumeration DateApril 22, 2021

Last NPPES UpdateSeptember 17, 20252 updates tracked since enumeration

NPPES CertifiedSeptember 17, 2025

✔ NPI 1689256463 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

2815 MONROE AVE, Rochester, NY 14618

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Other Names 1

Doing Business AsWhelpley And Paul Opticians

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Oscar Health.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Park Sher Optical Co Of Buffalo Ny Inc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 19 clinicians reassign Medicare billing to Park Sher Optical Co Of Buffalo Ny Inc, which bills Medicare for the services they deliver. Of these, 2 practice within 10 miles. They are listed nearest first.

Clinicians, nearest first (19)

Judith Archer, O.D.

Optometry

NPI 1013089275

307 EASTVIEW MALL 7979 PITTSFORD-VICTOR
Victor, NY 14564

(716) 425-7400

✔ PECOS✔ Accepts Medicare7.8 mi

Jordan Lamb, OD

Optometry

NPI 1700510542

81 E MAIN ST
Webster, NY 14580

(585) 265-3710

✔ PECOS✔ Accepts Medicare9.1 mi

Sarah Marasco, OD

Optometry

NPI 1912566845

2469 STATE ROUTE 19 N
Warsaw, NY 14569

(585) 786-2288

✔ PECOS38 mi

Astrid Ranaldi, OD

Optometry

NPI 1144661638

6624 LINCOLN AVE
Lockport, NY 14094

(716) 433-8235

✔ PECOS56 mi

Kalindi Desai, O.D.

Optometry

NPI 1821207176

6600 WESTMINSTER DR
East Amherst, NY 14051

(646) 734-8503

✔ PECOS✔ Accepts Medicare58 mi

Joseph Noworyta, OD

Optometry

NPI 1285693978

3843 UNION RD TOPS PLAZA SUITE 75 EMPIRE VISION CENTERS
Cheetowaga, NY 14225

(716) 683-6582

✔ PECOS62 mi

Rebecca Pietrasik, O.D.

Optometry

NPI 1962834440

3035 GENESEE ST
Cheektowaga, NY 14225

(716) 896-3351

✔ PECOS✔ Accepts Medicare63 mi

Morgan Roehm, OD

Optometry

NPI 1427542208

3035 GENESEE ST
Cheektowaga, NY 14225

(716) 896-3351

✔ PECOS✔ Accepts Medicare63 mi

Linda Shenkle, OD

Optometry

NPI 1144225152

2825 NIAGARA FALLS BLVD STE 130
Amherst, NY 14228

(716) 564-2020

✔ PECOS✔ Accepts Medicare65 mi

Brian Battaglia, O.D.

Optometry

NPI 1225186406

124 IRVING TER
Buffalo, NY 14223

(716) 876-4090

✔ PECOS✔ Accepts Medicare67 mi

Calogera Mendola, OD

Optometry

NPI 1235223066

924 KENMORE AVE
Buffalo, NY 14216

(716) 876-2020

✔ PECOS✔ Accepts Medicare67 mi

Randi Stewart, OD

Optometry

NPI 1952895450

3840 MCKINLEY PKWY
Blasdell, NY 14219

(726) 822-1000

✔ PECOS✔ Accepts Medicare68 mi

Steven Kasprzak, O.D.

Optometry

NPI 1174718340

642 SHERIDAN DR
Tonawanda, NY 14150

(716) 695-3733

✔ PECOS✔ Accepts Medicare69 mi

Todd Gardner, OD

Optometry

NPI 1841815990

50 BUFFALO ST
Hamburg, NY 14075

(716) 649-1035

✔ PECOS✔ Accepts Medicare70 mi

George Katholos, OD

Optometry

NPI 1366377301

206 LAKE ST
Hamburg, NY 14075

(716) 649-1010

✔ PECOS71 mi

Robert Joba, O.D.

Optometry

NPI 1316978869

5350 W RIDGE RD
Erie, PA 16506

(814) 835-0568

✔ PECOS✔ Accepts Medicare153 mi

Deepak Gupta, O.D.

Optometry

NPI 1194888743

680 BOSTON POST RD UNIT 5
Milford, CT 06460

(203) 888-8578

✔ PECOS✔ Accepts Medicare264 mi

Eugene Matveev, O.D.

Optometry

NPI 1871781336

35 TALCOTTVILLE RD
Vernon, CT 06066

(860) 870-6337

✔ PECOS✔ Accepts Medicare273 mi

Brittney Gewolb, O.D.

Optometry

NPI 1386096220

5821 S SPRAGUE CT # 102
Tacoma, WA 98409

(253) 396-4257

✔ PECOS✔ Accepts Medicare2,182 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Park Sher Optical Co Of Buffalo Ny Inc's NPI number?

The NPI number for Park Sher Optical Co Of Buffalo Ny Inc is 1689256463. It was assigned to this organization in the NPPES registry on April 22, 2021. The provider is doing business as Whelpley and Paul Opticians.

Where is Park Sher Optical Co Of Buffalo Ny Inc located?

Park Sher Optical Co Of Buffalo Ny Inc is located at 2815 Monroe Ave, Rochester, NY 14618. The listed phone number is (585) 473-1800.

What is Park Sher Optical Co Of Buffalo Ny Inc's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Park Sher Optical Co Of Buffalo Ny Inc enrolled in Medicare?

Yes. Park Sher Optical Co Of Buffalo Ny Inc is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Park Sher Optical Co Of Buffalo Ny Inc?

According to the CMS Revalidation Reassignment List (October 2026 release), 19 clinicians, all in Optometry, reassign their Medicare billing to Park Sher Optical Co Of Buffalo Ny Inc. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 2 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Park Sher Optical Co Of Buffalo Ny Inc accept?

Health plans from Oscar Health list Park Sher Optical Co Of Buffalo Ny Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Park Sher Optical Co Of Buffalo Ny Inc was last updated on September 17, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 13 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.