1. Home
  2. Directory
  3. Michigan
  4. West Bloomfield
  5. Counselor
  6. NPI Profile

COUNSELING ASSOCIATES
NPI 1629069471
Counselor - Mental Health in West Bloomfield, MI

Active since November 01, 2005
6960 ORCHARD LAKE RD, SUITE 100, WEST BLOOMFIELD, MI 48322(248) 626-1500(248) 626-1551 Get Directions Write a Review

NPPES record last updated: April 16, 2015. Verified against the NPPES registry weekly; last sync: October 25, 2026.

About Counseling Associates NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

COUNSELING ASSOCIATES (NPI 1629069471) is a healthcare organization registered as a mental health in West Bloomfield, Michigan and active in the NPI registry since November 2005. The organization lists Sidney Grossberg, Executive Director, as its authorized official.

NPPES Registry Identity

NPI1629069471
Entity TypeOrganization
Primary Taxonomy101YM0800X
Legal Business NameCOUNSELING ASSOCIATES INC
Location Address6960 ORCHARD LAKE RD, SUITE 100West Bloomfield, MI 48322-4515
Mailing Address6960 Orchard Lake Rd, Suite 100West Bloomfield, MI 48322-4515 · (248) 626-1500 · Fax (248) 626-1551
Phone(248) 626-1500
Fax(248) 626-1551
Organization SubpartNo
Authorized OfficialSidney GrossbergExecutive Director · (248) 626-1500
Enumeration DateNovember 1, 2005
Last NPPES UpdateApril 16, 2015
✔ NPI 1629069471 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyCounselor · Mental HealthBehavioral Health & Social Service Providers
Taxonomy Code101YM0800X
6960 ORCHARD LAKE RD, West Bloomfield, MI 48322
Open in Google Maps ↗

Other Names 1

Other NameCounseling Associates

Other Identifiers 3

Medicare ID-Type Unspecified0P11960MI · Mds
Medicare ID-Type Unspecified0P12130MI · Phds
Medicare ID-Type Unspecified0P12140MI · Msws

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, revalidation and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Counseling Associates is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Medicare Revalidation Due Date 2

Next revalidation due by December 31, 2026

This provider holds 2 Medicare enrollments with upcoming revalidation dates. Medicare-enrolled providers and suppliers confirm their enrollment information with CMS on a set cycle, every 5 years for most and every 3 years for medical equipment suppliers. CMS sets the due date for each enrollment.

StateEnrollment IDDue date
StateMichiganEnrollment IDO20050314000033Non-DME Part B · Clinic/Group PracticeDue dateDecember 31, 2026
StateMichiganEnrollment IDO20050316000128Non-DME Part B · Clinic/Group PracticeDue dateJanuary 31, 2027
Source: CMS Revalidation Due Date List, October 2026 release.

Clinicians Billing Medicare Through This Organization

20

Medicare enrollment records show 20 clinicians reassign Medicare billing to Counseling Associates, which bills Medicare for the services they deliver. Of these, 4 practice at this address and 18 within 10 miles. They are listed nearest first.

Clinicians by Medicare Specialty 4

Clinical Social Worker15
Clinical Psychologist3
Mental Health Counselor1
Psychiatry1

Clinicians, nearest first (20)

Laurie Kimmel, LMSW
Clinical Social Worker
NPI 1831129832
6960 ORCHARD LAKE RD SUITE 100
West Bloomfield, MI 48322
(248) 626-1500
✔ PECOS✔ Accepts MedicareSame address
Robert Mosley, M.S.W.
Clinical Social Worker
NPI 1760421770
6960 ORCHARD LAKE RD SUITE 100
West Bloomfield, MI 48322
(248) 626-1500
✔ PECOS✔ Accepts MedicareSame address
Carol Beggs, LMSW
Clinical Social Worker
NPI 1154653012
6960 ORCHARD LAKE RD 100
West Bloomfield, MI 48322
(248) 626-1500
✔ PECOS✔ Accepts MedicareSame address
Cheryl Goodwin, LMSW
Clinical Social Worker
NPI 1053888156
6960 ORCHARD LAKE RD STE 100
West Bloomfield, MI 48322
(248) 626-1500
✔ PECOS✔ Accepts MedicareSame address
Laura Large, L.M.S.W.
Clinical Social Worker
NPI 1407409709
COUSELING ASSOCIATES, INC. 6960 ORCHARD LAKE RD. STE. 100
W. Bloomfield, MI 48322
(248) 626-1500
✔ PECOS✔ Accepts Medicare1.0 mi
Patricia Jones, M.A.
Clinical Social Worker
NPI 1629010475
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS2.8 mi
Tracey Lisner, M.S.W.
Clinical Social Worker
NPI 1376599407
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS✔ Accepts Medicare2.8 mi
Daniel Rosenbaum, PH.D.
Clinical Social Worker
NPI 1508803180
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS✔ Accepts Medicare2.8 mi
Linda Friedman, M.S.W.
Clinical Social Worker
NPI 1831135920
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS2.8 mi
Ingrid Grossberg, PH.D.
Clinical Social Worker
NPI 1700825734
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS✔ Accepts Medicare2.8 mi
Ann Katz, PH.D.
Clinical Psychologist
NPI 1528071701
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS✔ Accepts Medicare2.8 mi
Helena Shavell, M.S.W.
Clinical Social Worker
NPI 1033134960
33045 HAMILTON CT SUITE W-300
Farmington Hills, MI 48334
(248) 848-1558
✔ PECOS✔ Accepts Medicare2.8 mi
Carol Roekle
Psychiatry
NPI 1902944507
29994 NORTHWESTERN HWY STE H
Farmington Hills, MI 48334
(248) 626-4444
✔ PECOS2.8 mi
Abby Segal, MSW
Clinical Social Worker
NPI 1154517936
4599 WALNUT LAKE RD
Bloomfield Hills, MI 48301
(215) 280-6144
✔ PECOS✔ Accepts Medicare3.0 mi
Gail Kaye, PH.D.
Clinical Psychologist
NPI 1356594956
30100 TELEGRAPH RD SUITE 477
Bingham Farms, MI 48025
(248) 626-0677
✔ PECOS✔ Accepts Medicare4.4 mi
Toby Gantz, LMSW
Clinical Social Worker
NPI 1972990521
1517 OREGON CT
Waterford, MI 48327
(248) 421-6346
✔ PECOS5.8 mi
Karen Stearns
Clinical Social Worker
NPI 1588945554
1871 HAMPSHIRE CT
Commerce Township, MI 48382
(248) 366-4306
✔ PECOS✔ Accepts Medicare8.1 mi
David Mittelman, PH.D.
Clinical Psychologist
NPI 1669427639
29551 GREENFIELD RD STE 204
Southfield, MI 48076
(248) 980-8349
✔ PECOS✔ Accepts Medicare8.5 mi
Gayle Ellias, MSW
Clinical Social Worker
NPI 1124321070
7650 COOLEY LAKE RD UNIT 59
Union Lake, MI 48387
(248) 345-6067
✔ PECOS✔ Accepts Medicare13 mi
Lydia Di Iorio-Rhoton
Mental Health Counselor
NPI 1326766940
11534 GERALD DR
Warren, MI 48093
(248) 410-2462
✔ PECOS✔ Accepts Medicare18 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Counseling Associates Inc's NPI number?

The NPI number for Counseling Associates Inc is 1629069471. It was assigned to this organization in the NPPES registry on November 1, 2005. The provider is also known as Counseling Associates.

Where is Counseling Associates Inc located?

Counseling Associates Inc is located at 6960 Orchard Lake Rd Suite 100, West Bloomfield, MI 48322. The listed phone number is (248) 626-1500.

What is Counseling Associates Inc's specialty?

The primary specialty registered for this NPI is Counselor, specializing in Mental Health, with taxonomy code 101YM0800X.

Is Counseling Associates Inc enrolled in Medicare?

Yes. Counseling Associates Inc is registered in the Medicare PECOS enrollment system.

When is Counseling Associates Inc's Medicare revalidation due?

According to the CMS Revalidation Due Date List (October 2026 release), Counseling Associates Inc holds 2 Medicare enrollments with upcoming revalidation dates. The next is due by December 31, 2026 (Non-DME Part B, Michigan, Clinic/Group Practice). Medicare providers and suppliers revalidate their enrollment every 5 years, and medical equipment suppliers every 3 years. Confirm current requirements with your Medicare Administrative Contractor.

How many clinicians bill Medicare through Counseling Associates Inc?

According to the CMS Revalidation Reassignment List (October 2026 release), 20 clinicians in 4 Medicare specialties reassign their Medicare billing to Counseling Associates Inc. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Clinical Social Worker (15), Clinical Psychologist (3) and Mental Health Counselor (1). Of these, 4 practice at this address and 18 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Counseling Associates Inc accept?

Health plans from Blue Care Network of Michigan list Counseling Associates Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Counseling Associates Inc was last updated on April 16, 2015. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 11 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.