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NORMA ALICIA RUBIO
NPI 1548730807
Social Worker - Clinical in Pasadena, CA

Active since November 29, 2018PECOS Enrolled
447 N EL MOLINO AVE, PASADENA, CA 91101(626) 447-8480 Get Directions Write a Review

NPPES record last updated: April 25, 2022. Verified against the NPPES registry weekly; last sync: October 18, 2026.

Record update history: Apr 25, 2022, Nov 29, 2018 (2 updates tracked since 2018).

About Norma Alicia Rubio NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

NORMA ALICIA RUBIO (NPI 1548730807) is an individual clinical provider in Pasadena, California and active in the NPI registry since November 2018. She is enrolled in Medicare PECOS and is a graduate of Other (2018).

NPPES Registry Identity

NPI1548730807
Entity TypeIndividualFemale
Primary Taxonomy1041C0700X
Provider Legal NameNORMA ALICIA RUBIO
Location Address447 N EL MOLINO AVEPasadena, CA 91101-1403
Mailing Address447 N El Molino AvePasadena, CA 91101-1403
Phone(626) 447-8480
Sole ProprietorNo
Medical School CMSOtherGraduated 2018
Enumeration DateNovember 29, 2018
Last NPPES UpdateApril 25, 20222 updates tracked since enumeration
NPPES CertifiedApril 25, 2022
✔ NPI 1548730807 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtySocial Worker · ClinicalBehavioral Health & Social Service Providers
Taxonomy Code1041C0700X
Definition
A social worker who holds a master's or doctoral degree in social work from an accredited school of social work in addition to at least two years of post-master's supervised experience in a clinical setting. The social worker must be licensed, certified, or registered at the clinical level in the jurisdiction of practice. A clinical social worker provides direct services, including interventions focused on interpersonal interactions, intrapsychic dynamics, and life management issues. Clinical social work services are based on bio-psychosocial perspectives. Services consist of assessment, diagnosis, treatment (including psychotherapy and counseling), client-centered advocacy, consultation, evaluation, and prevention of mental illness, emotional, or behavioral disturbances.
Also ListedCounselor · Mental HealthTaxonomy 101YM0800X
447 N EL MOLINO AVE, Pasadena, CA 91101
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Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Norma Alicia Rubio is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

PECOS PAC ID5496136210
PECOS Enrollment IDI20220725002485
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment– Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

2

Medicare enrollment records show Norma Rubio reassigns Medicare billing to 2 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Heritage Clinic And The Community Assistance Program For Seniors
2.5 mi
Clinical
253 N SAN GABRIEL BLVD STE 100
Pasadena, CA 91107
  • Reassigned Medicare billing, California enrollment
  • 20 clinicians in this Medicare group
NPI 1306899091 (626) 577-8480
Heritage Senior Services
2.5 mi
Counselor
253 N SAN GABRIEL BLVD STE 100
Pasadena, CA 91107
  • Reassigned Medicare billing, California enrollment
  • 8 clinicians in this Medicare group
NPI 1932477932 (626) 577-8480

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 91101 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$0.00 typical visit price
range $62.96 – $187.60
Typical copayment $0.00 (range $15.74 – $46.90)
Most-billed visit code NA
Established Patient
$77.96 typical visit price
range $20.84 – $153.61
Typical copayment $19.49 (range $5.21 – $38.40)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DEIDRA RENEE NEWVILLE
Counselor
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
JASMINE RIVAS
Community Health Worker
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
RACHEL SCOON
Community Health Worker
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
VERNEE ALEXIS ANTHONY
Student in an Organized Health Care Education/Training Program
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
CHASE YEATMAN M.A.
Student in an Organized Health Care Education/Training Program
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
MS. ERICA MARIE HIPP
Social Worker
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
JENNIFER SMITH
Psychologist
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480
MS. TSELANE L. GARDNER MA, MFT
Rehabilitation Counselor
447 N EL MOLINO AVE
PASADENA, CA 91101
Los Angeles County (626) 577-8480

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Norma Rubio's NPI number?

The NPI number for Norma Rubio is 1548730807. It was assigned to this individual provider in the NPPES registry on November 29, 2018.

Where is Norma Rubio located?

Norma Rubio practices at 447 N El Molino Ave, Pasadena, CA 91101. The listed phone number is (626) 447-8480.

What is Norma Rubio's specialty?

The primary specialty registered for this NPI is Social Worker, specializing in Clinical, with taxonomy code 1041C0700X.

Is Norma Rubio enrolled in Medicare?

Yes. Norma Rubio is registered in the Medicare PECOS enrollment system.

Which organizations bill Medicare for Norma Rubio's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Norma Rubio reassigns Medicare benefits to 2 organizations: Heritage Clinic And The Community Assistance Program For Seniors (Pasadena, CA) and Heritage Senior Services (Pasadena, CA). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Norma Rubio's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

When was this NPI record last updated?

The NPPES record for Norma Rubio was last updated on April 25, 2022. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 4 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.