DR. WILLIAM DOUGLAS SMITH O.D.
NPI 1538401476
Optometrist in Ponte Vedra Beach, FL

Active since March 18, 2013PECOS EnrolledAccepts Medicare Assignment
120 A1A N STE 101, PONTE VEDRA BEACH, FL 32082(904) 280-9000 Get Directions Write a Review

NPPES record last updated: May 1, 2026. Verified against the NPPES registry weekly; last sync: July 19, 2026.

Record update history: May 1, 2026, Mar 27, 2026, Apr 8, 2025 and 3 more (6 updates tracked since 2017).

About Dr. William Douglas Smith O.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. WILLIAM DOUGLAS SMITH O.D. (NPI 1538401476) is an individual optometrist in Ponte Vedra Beach, Florida, licensed in Florida (OPC5458) and active in the NPI registry since March 2013. He is enrolled in Medicare PECOS and is a graduate of Other (2013).

NPPES Registry Identity

NPI1538401476
Entity TypeIndividualMale
Primary Taxonomy152W00000X
Provider Legal NameDR. WILLIAM DOUGLAS SMITHCredential: O.D.
Location Address120 A1A N STE 101Ponte Vedra Beach, FL 32082-6626
Mailing Address120 A1a N Ste 101Ponte Vedra Beach, FL 32082-6626 · (904) 280-9000
Sole ProprietorYes
Medical School CMSOtherGraduated 2013
Enumeration DateMarch 18, 2013
Last NPPES UpdateMay 1, 20266 updates tracked since enumeration
NPPES CertifiedMay 1, 2026
NPI 1538401476 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
Licenses Licensed in FL · OPC5458 Licensed in TN · 3128 Licensed in SC · 1768
Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

120 A1A N STE 101, Ponte Vedra Beach, FL 32082

Other Identifiers 1

OtherCB218681CA · Medicare Ptan

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

Enrolled in Medicare and accepts Medicare assignment

Dr. William Douglas Smith O.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7012135387
PECOS Enrollment IDI20171204002513
Eligible to Order & Refer Part B Labs & Imaging Durable Medical Equipment Home Health Agency Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 6

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
161 services158 patients
Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213
This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.
144 services107 patients
Imaging of optic nerve 92133
Imaging of the optic nerve is a non-invasive procedure that captures detailed pictures of your optic nerve. It helps doctors assess eye health, particularly for conditions like glaucoma. It's painless, quick, and uses safe technology like MRI or OCT (Optical Coherence Tomography).
59 services55 patients
Imaging of retina 92134
Imaging of the retina is a non-invasive procedure that captures detailed images of your eye's interior. This helps detect conditions like macular degeneration or retinal detachment. It's painless and takes only a few minutes.
46 services45 patients
Exam of visual field with extended testing 92083
An extended visual field exam is a detailed test to evaluate your peripheral (side) vision. It helps to detect any potential blind spots which may not be noticeable in daily life. These could be caused by eye diseases like glaucoma, or neurological conditions.
36 services33 patients
New patient complete exam of visual system 92004
A new patient complete exam of the visual system is a thorough evaluation of your eyes and vision. It checks for any potential issues and assesses overall eye health. It includes tests for visual acuity, eye movement, and light response.
35 services35 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 32082 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$130.04 typical visit price
range $56.00 – $171.84
Typical copayment $32.51 (range $14.00 – $42.96)
Most-billed visit code 99204
Established Patient
$70.04 typical visit price
range $17.57 – $139.16
Typical copayment $17.51 (range $4.39 – $34.79)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 4

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Optometrist
120 A1A N STE 101
PONTE VEDRA BEACH, FL 32082
Optometrist
120 A1A N STE 101
PONTE VEDRA BEACH, FL 32082
Optometrist
120 A1A N STE 101
PONTE VEDRA BEACH, FL 32082
Optometrist
120 A1A N STE 101
PONTE VEDRA BEACH, FL 32082

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is William Smith's NPI number?

The NPI number for William Smith is 1538401476. It was assigned to this individual provider in the NPPES registry on March 18, 2013.

Where is William Smith located?

William Smith practices at 120 A1a N Ste 101, Ponte Vedra Beach, FL 32082. The listed phone number is (904) 280-9000.

What is William Smith's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is William Smith enrolled in Medicare?

Yes. William Smith is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does William Smith accept?

Health plans from AvMed, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and Florida Blue (BlueCross BlueShield FL) and 3 other insurers list William Smith as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for William Smith was last updated on May 1, 2026. NPI Profile syncs with the weekly NPPES data releases published by CMS.