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THE WITLIN CENTER FOR ADVANCED EYECARE
NPI 1508375353
Ophthalmology in East Brunswick, NJ

Active since September 25, 2017CLIA 31D2055242 · Waiver
385 ROUTE 18, UNIT H, EAST BRUNSWICK, NJ 08816(732) 698-9300(732) 254-0786 Get Directions Write a Review

NPPES record last updated: December 27, 2017. Verified against the NPPES registry weekly; last sync: October 25, 2026.

About The Witlin Center For Advanced Eyecare NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

THE WITLIN CENTER FOR ADVANCED EYECARE (NPI 1508375353) is a healthcare organization registered as an ophthalmology in East Brunswick, New Jersey and active in the NPI registry since September 2017. The organization holds a CLIA Waiver certificate valid through March 6, 2027 and lists Eric Andrew Gershenbaum, Owner, as its authorized official.

NPPES Registry Identity

NPI1508375353
Entity TypeOrganization
Primary Taxonomy207W00000X
Legal Business NameNEW GW LLC
Location Address385 ROUTE 18, UNIT HEast Brunswick, NJ 08816-5703
Mailing Address385 Route 18 Ste HEast Brunswick, NJ 08816-5703 · (732) 698-9300 · Fax (732) 254-0786
Phone(732) 698-9300
Fax(732) 254-0786
Organization SubpartNo
Authorized OfficialEric Andrew GershenbaumOwner · (732) 431-9333
Enumeration DateSeptember 25, 2017
Last NPPES UpdateDecember 27, 2017
✔ NPI 1508375353 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOphthalmologyAllopathic & Osteopathic Physicians
Taxonomy Code207W00000X
License✔ Licensed in NJ · 25MA07781000
Definition
An ophthalmologist has the knowledge and professional skills needed to provide comprehensive eye and vision care. Ophthalmologists are medically trained to diagnose, monitor and medically or surgically treat all ocular and visual disorders. This includes problems affecting the eye and its component structures, the eyelids, the orbit and the visual pathways. In so doing, an ophthalmologist prescribes vision services, including glasses and contact lenses.
385 ROUTE 18, East Brunswick, NJ 08816
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Other Names 1

Doing Business AsThe Witlin Center For Advanced Eyecare

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

The Witlin Center For Advanced Eyecare is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

11

Medicare enrollment records show 11 clinicians reassign Medicare billing to The Witlin Center For Advanced Eyecare, which bills Medicare for the services they deliver. Of these, 3 practice within 10 miles. They are listed nearest first.

Clinicians by Medicare Specialty 2

Optometry7
Ophthalmology4

Clinicians, nearest first (11)

Rajvi Patel, OD
Optometry
NPI 1346850971
385 STATE ROUTE 18 STE H
East Brunswick, NJ 08816
(732) 698-9300
✔ PECOS✔ Accepts Medicare0.1 mi
Caroline Zakhary, OD
Optometry
NPI 1740857465
385 NJ-18 SUITE H
East Brunswick, NJ 08816
(732) 698-9300
✔ PECOS✔ Accepts Medicare0.1 mi
Colleen Sica, O.D.
Optometry
NPI 1952465650
100 MENLO PARK STE 408
Edison, NJ 08837
(732) 826-5159
✔ PECOS✔ Accepts Medicare5.2 mi
Sini George, O.D., PH.D.
Optometry
NPI 1376707604
601 EWING ST SUITE C-15
Princeton, NJ 08540
(347) 515-3359
✔ PECOS✔ Accepts Medicare15 mi
Rajen Desai, M.D.
Ophthalmology
NPI 1174788699
509 STILLWELLS CORNER RD STE E5
Freehold, NJ 07728
(732) 431-9333
✔ PECOS✔ Accepts Medicare15 mi
Eric Gershenbaum, M.D.
Ophthalmology
NPI 1548227309
509 STILLWELLS CORNER RD SUITE E5
Freehold, NJ 07728
(732) 431-9333
✔ PECOS15 mi
Cherry Hanna, OD
Optometry
NPI 1164081410
509 STILLWELLS CORNER RD STE E5
Freehold, NJ 07728
(732) 431-3312
✔ PECOS✔ Accepts Medicare15 mi
Revathi Naadimuthu, MD
Ophthalmology
NPI 1295993731
509 STILLWELLS CORNER RD STE E5
Freehold, NJ 07728
(732) 431-9333
✔ PECOS✔ Accepts Medicare15 mi
Krystal Worthington, O.D.
Optometry
NPI 1235515941
509 STILLWELLS CORNER RD SUITE E5
Freehold, NJ 07728
(732) 431-9333
✔ PECOS✔ Accepts Medicare15 mi
Barry Edison, D.O.
Ophthalmology
NPI 1447283510
10 INDUSTRIAL WAY E SUITE 102
Eatontown, NJ 07724
(732) 542-0300
✔ PECOS✔ Accepts Medicare22 mi
Jonathan Gerard, O.D.
Optometry
NPI 1780099697
530 LAKEHURST RD SUITE 206
Toms River, NJ 08755
(732) 341-4733
✔ PECOS✔ Accepts Medicare35 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Waiver 31D2055242

The Witlin Center For Advanced Eyecare · East Brunswick, NJ
Active · expires Mar 6, 2027
CLIA Number31D2055242
Laboratory TypePhysician Office
Certificate Effective DateMarch 7, 2025
Certificate Expiration DateMarch 6, 2027
Laboratory DirectorRichard S. Witlin
Laboratory Phone(732) 698-9300
Laboratory LocationThe Witlin Center For Advanced Eyecare385 Nj Route 18 South, Suite H, East Brunswick, NJ 08816
CLIA data matches this NPI record on: Name Phone
This certificate is issued to a laboratory to perform only waived tests.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is New Gw LLC's NPI number?

The NPI number for New Gw LLC is 1508375353. It was assigned to this organization in the NPPES registry on September 25, 2017. The provider is doing business as The Witlin Center For Advanced Eyecare.

Where is New Gw LLC located?

New Gw LLC is located at 385 Route 18 Unit H, East Brunswick, NJ 08816. The listed phone number is (732) 698-9300.

What is New Gw LLC's specialty?

The primary specialty registered for this NPI is Ophthalmology with taxonomy code 207W00000X.

Is New Gw LLC enrolled in Medicare?

Yes. New Gw LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through New Gw LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 11 clinicians in 2 Medicare specialties reassign their Medicare billing to New Gw LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Optometry (7) and Ophthalmology (4). Of these, 3 practice within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Does New Gw LLC hold a CLIA laboratory certificate?

Yes. A Certificate of Waiver (number 31D2055242) is associated with this NPI, valid through March 6, 2027. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

When was this NPI record last updated?

The NPPES record for New Gw LLC was last updated on December 27, 2017. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 8 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.