JAMES RIVER EYE ASSOCIATES
NPI 1487918132
Optometrist in Richmond, VA

Active since June 27, 2012
5617 W BROAD ST, RICHMOND, VA 23230(804) 282-7228(804) 285-3781 Get Directions Write a Review

NPPES record last updated: April 7, 2020. Verified against the NPPES registry weekly; last sync: October 25, 2026.

About James River Eye Associates NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

JAMES RIVER EYE ASSOCIATES (NPI 1487918132) is a healthcare organization registered as an optometrist in Richmond, Virginia and active in the NPI registry since June 2012. The organization lists Robert G. Rainer, President, as its authorized official.

NPPES Registry Identity

NPI1487918132
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameJAMES RIVER EYE ASSOCIATES
Location Address5617 W BROAD STRichmond, VA 23230-2614
Mailing Address5617 W Broad StRichmond, VA 23230-2614 · (508) 837-3790 · Fax (804) 285-3781
Fax(804) 285-3781
Organization SubpartNo
Authorized OfficialRobert G. RainerPresident · (508) 837-3790
Enumeration DateJune 27, 2012
Last NPPES UpdateApril 7, 2020
NPPES CertifiedApril 7, 2020
✔ NPI 1487918132 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in VA · 0618000110
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
5617 W BROAD ST, Richmond, VA 23230

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

James River Eye Associates is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

7

Medicare enrollment records show 7 clinicians reassign Medicare billing to James River Eye Associates, which bills Medicare for the services they deliver. Of these, 1 practice at this address and 5 within 10 miles. They are listed nearest first.

Clinicians, nearest first (7)

Optometry
NPI 1164514311
5617 W BROAD ST
Richmond, VA 23230
(804) 282-7228
✔ PECOS✔ Accepts MedicareSame address
Optometry
NPI 1649832569
7000 FOREST AVE
Richmond, VA 23230
(804) 253-9778
✔ PECOS✔ Accepts Medicare1.6 mi
Optometry
NPI 1932766094
10116 BROOK RD
Glen Allen, VA 23059
(804) 515-7733
✔ PECOS✔ Accepts Medicare6.3 mi
Optometry
NPI 1497748016
3410 PUMP RD
Richmond, VA 23233
(804) 364-1837
✔ PECOS7.4 mi
Optometry
NPI 1629627559
4501 S LABURNUM AVE STE 145
Richmond, VA 23231
(804) 591-4581
✔ PECOS✔ Accepts Medicare9.2 mi
Optometry
NPI 1265194245
9509 AMBERDALE DR
North Chesterfield, VA 23236
(804) 745-1922
✔ PECOS✔ Accepts Medicare10 mi
Optometry
NPI 1386340016
5049 VALLEY VIEW BLVD NW
Roanoke, VA 24012
(540) 366-7565
✔ PECOS✔ Accepts Medicare137 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is James River Eye Associates's NPI number?

The NPI number for James River Eye Associates is 1487918132. It was assigned to this organization in the NPPES registry on June 27, 2012.

Where is James River Eye Associates located?

James River Eye Associates is located at 5617 W Broad St, Richmond, VA 23230. The listed phone number is (804) 282-7228.

What is James River Eye Associates's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is James River Eye Associates enrolled in Medicare?

Yes. James River Eye Associates is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through James River Eye Associates?

According to the CMS Revalidation Reassignment List (October 2026 release), 7 clinicians, all in Optometry, reassign their Medicare billing to James River Eye Associates. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 1 practice at this address and 5 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

When was this NPI record last updated?

The NPPES record for James River Eye Associates was last updated on April 7, 2020. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 6 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.