KELLY A HERRON M.D.
NPI 1447215330
Obstetrics & Gynecology in Rochester, NY

Active since April 20, 2006PECOS Enrolled
990 SOUTH AVE, SUITE 103, ROCHESTER, NY 14620(585) 232-3210(585) 232-4657 Get Directions Write a Review

NPPES record last updated: November 18, 2016. Verified against the NPPES registry weekly; last sync: October 18, 2026.

About Kelly A Herron M.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

KELLY A HERRON M.D. (NPI 1447215330) is an individual obstetrics & gynecology provider in Rochester, New York, licensed in New York (210783-1) and active in the NPI registry since April 2006. She is enrolled in Medicare PECOS.

NPPES Registry Identity

NPI1447215330
Entity TypeIndividualFemale
Primary Taxonomy207V00000X
Provider Legal NameKELLY A HERRONCredential: M.D.
Location Address990 SOUTH AVE, SUITE 103Rochester, NY 14620-2763
Mailing Address21 Willow Pond Way, Ste 100Penfield, NY 14526-2687 · (585) 232-3210 · Fax (585) 232-4657
Fax(585) 232-4657
Sole ProprietorNo
Enumeration DateApril 20, 2006
Last NPPES UpdateNovember 18, 2016
✔ NPI 1447215330 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyObstetrics & GynecologyAllopathic & Osteopathic Physicians
Taxonomy Code207V00000X
License✔ Licensed in NY · 210783-1
Definition
An obstetrician/gynecologist possesses special knowledge, skills and professional capability in the medical and surgical care of the female reproductive system and associated disorders. This physician serves as a consultant to other physicians and as a primary physician for women.
990 SOUTH AVE, Rochester, NY 14620

Other Identifiers 1

Medicare PINCC7127NY

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Kelly A Herron M.d. is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignment

Medicare enrollment records show Kelly Herron reassigns Medicare billing to 1 organization. The organization bills Medicare for the services this provider delivers there.

Obstetrics
21 WILLOW POND WAY, SUITE 200
Penfield, NY 14526
  • Reassigned Medicare billing, New York enrollment
  • Medicare enrollment name: Genesee Valley Obstetrics & Gynecology PC
  • 8 clinicians in this Medicare group

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 14620 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.40 typical visit price
range $54.87 – $166.88
Typical copayment $31.60 (range $13.71 – $41.72)
Most-billed visit code 99204
Established Patient
$68.57 typical visit price
range $17.54 – $136.14
Typical copayment $17.14 (range $4.38 – $34.03)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Obstetrics & Gynecology
990 SOUTH AVE, SUITE 315
ROCHESTER, NY 14620
Obstetrics & Gynecology
990 SOUTH AVE, SUITE 104
ROCHESTER, NY 14620
Obstetrics & Gynecology
990 SOUTH AVE, SUITE 104A
ROCHESTER, NY 14620
Obstetrics & Gynecology
990 SOUTH AVE, SUITE 103
ROCHESTER, NY 14620
Surgery (Vascular Surgery)
990 SOUTH AVE, STE 210
ROCHESTER, NY 14620
Obstetrics & Gynecology
990 SOUTH AVE, SUITE 104
ROCHESTER, NY 14620
Internal Medicine
990 SOUTH AVE, SUITE 207
ROCHESTER, NY 14620
Registered Nurse (Orthopedic)
990 SOUTH AVE, SUITE 010
ROCHESTER, NY 14620

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Kelly Herron's NPI number?

The NPI number for Kelly Herron is 1447215330. It was assigned to this individual provider in the NPPES registry on April 20, 2006.

Where is Kelly Herron located?

Kelly Herron practices at 990 South Ave Suite 103, Rochester, NY 14620. The listed phone number is (585) 232-3210.

What is Kelly Herron's specialty?

The primary specialty registered for this NPI is Obstetrics & Gynecology with taxonomy code 207V00000X.

Is Kelly Herron enrolled in Medicare?

Yes. Kelly Herron is registered in the Medicare PECOS enrollment system.

Which organization bills Medicare for Kelly Herron's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Kelly Herron reassigns Medicare benefits to Genesee Valley Obstetrics & Gynecology, P.C. (Penfield, NY). The reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Kelly Herron's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

When was this NPI record last updated?

The NPPES record for Kelly Herron was last updated on November 18, 2016. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 9 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.