Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

COUNSELING CENTER OF WEST MICHIGAN, LLC
NPI 1437610730
Counselor - Mental Health in Grand Rapids, MI

Active since March 28, 2019
360 E BELTLINE AVE NE STE 100, GRAND RAPIDS, MI 49506(616) 805-3660(616) 808-3631 Get Directions Write a Review

NPPES record last updated: September 1, 2026. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Sep 1, 2026, Jul 7, 2023, Jul 13, 2021 and 17 more (20 updates tracked since 2019).

About Counseling Center Of West Michigan, Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

COUNSELING CENTER OF WEST MICHIGAN, LLC (NPI 1437610730) is a healthcare organization registered as a mental health in Grand Rapids, Michigan and active in the NPI registry since March 2019. The organization maintains 14 additional practice locations and lists Sophia Fryar, Authorized Official, as its authorized official.

NPPES Registry Identity

NPI1437610730
Entity TypeOrganization
Primary Taxonomy101YM0800X
Legal Business NameCOUNSELING CENTER OF WEST MICHIGAN, LLC
Location Address360 E BELTLINE AVE NE STE 100Grand Rapids, MI 49506-1214
Mailing Address333 Bridge St Nw Ste 1120Grand Rapids, MI 49504-5356 · (616) 805-3660 · Fax (616) 805-3631
Fax(616) 808-3631
Organization SubpartNo
Authorized OfficialSophia FryarAuthorized Official · (616) 805-3660
Enumeration DateMarch 28, 2019
Last NPPES UpdateSeptember 1, 202620 updates tracked since enumeration
NPPES CertifiedSeptember 1, 2026
✔ NPI 1437610730 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyCounselor · Mental HealthBehavioral Health & Social Service Providers
Taxonomy Code101YM0800X
360 E BELTLINE AVE NE STE 100, Grand Rapids, MI 49506

Secondary Practice Locations 14

Location 1325 84th St SW Ste 103Byron Center, MI 49315-9350 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 2318 S Bridge St Ste ABelding, MI 48809-1764 · Phone (616) 805-3660
Location 365 S Main St Ste ARockford, MI 49341-1287 · Phone (616) 805-3660
Location 4600 S Beacon Blvd Ste A2Grand Haven, MI 49417-2178 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 53124 N Wellness Dr Ste 50Holland, MI 49424-8121 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 6502 Northland Dr NE Ste ARockford, MI 49341-7246 · Phone (616) 805-3660
Location 7118 S Greenville West Dr Ste BGreenville, MI 48838-3554 · Phone (616) 805-3660
Location 8625 Kenmoor Ave SE Ste 215Grand Rapids, MI 49546-2395 · Phone (616) 805-3660
Location 94250 Chicago Dr SW Ste BGrandville, MI 49418-1506 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 10316 Morris Ave Ste 200Muskegon, MI 49440-1154 · Phone (616) 805-3360 · Fax (616) 805-3631
Location 113800 Lake Michigan Dr NW Ste 103Walker, MI 49534-4583 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 121403 60th St SEGrand Rapids, MI 49508-7065 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 13330 E Beltline Ave NE Ste 320Grand Rapids, MI 49506-1267 · Phone (616) 805-3660 · Fax (616) 805-3631
Location 14233 Fulton St E Ste 526Grand Rapids, MI 49503-3269 · Phone (616) 805-3660 · Fax (616) 805-3631

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Counseling Center Of West Michigan, Llc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

284

Medicare enrollment records show 284 clinicians reassign Medicare billing to Counseling Center Of West Michigan, LLC, which bills Medicare for the services they deliver. Of these, 9 practice at this address and 152 within 10 miles. Listed here are the 20 practicing nearest to this location.

Clinicians by Medicare Specialty 6

Clinical Social Worker205
Mental Health Counselor65
Nurse Practitioner6
Clinical Psychologist4
Psychiatry2
Psychologist Billing Independently2

Nearest to this location (20)

See all 284
Mental Health Counselor
NPI 1558136556
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(269) 808-7198
✔ PECOSSame address
Mental Health Counselor
NPI 1720771900
360 E BELTLINE AVE NE
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOSSame address
Clinical Social Worker
NPI 1285032920
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts MedicareSame address
Mental Health Counselor
NPI 1356175525
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts MedicareSame address
Clinical Social Worker
NPI 1982256087
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOSSame address
Mental Health Counselor
NPI 1124651799
360 E BELTLINE AVE NE
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts MedicareSame address
Clinical Social Worker
NPI 1538890116
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts MedicareSame address
Clinical Social Worker
NPI 1205420999
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts MedicareSame address
Clinical Social Worker
NPI 1598422123
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOSSame address
Clinical Social Worker
NPI 1528733268
3333 DEPOSIT DR NE STE 120
Grand Rapids, MI 49546
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.1 mi
Mental Health Counselor
NPI 1992486104
360 E BELTLINE AVE NE STE 320
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS0.8 mi
Clinical Social Worker
NPI 1932710720
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 560-1562
✔ PECOS✔ Accepts Medicare0.9 mi
Clinical Social Worker
NPI 1831638378
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.9 mi
Clinical Social Worker
NPI 1508116013
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(989) 928-3858
✔ PECOS✔ Accepts Medicare0.9 mi
Mental Health Counselor
NPI 1497310221
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.9 mi
Clinical Social Worker
NPI 1164030870
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS0.9 mi
Mental Health Counselor
NPI 1164027066
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.9 mi
Psychiatry
NPI 1215143920
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.9 mi
Clinical Social Worker
NPI 1952739112
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS✔ Accepts Medicare0.9 mi
Clinical Social Worker
NPI 1275805756
360 E BELTLINE AVE NE STE 100
Grand Rapids, MI 49506
(616) 805-3660
✔ PECOS0.9 mi
See all 284 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Counseling Center Of West Michigan, LLC's NPI number?

The NPI number for Counseling Center Of West Michigan, LLC is 1437610730. It was assigned to this organization in the NPPES registry on March 28, 2019.

Where is Counseling Center Of West Michigan, LLC located?

Counseling Center Of West Michigan, LLC is located at 360 E Beltline Ave NE Ste 100, Grand Rapids, MI 49506. The listed phone number is (616) 805-3660.

What is Counseling Center Of West Michigan, LLC's specialty?

The primary specialty registered for this NPI is Counselor, specializing in Mental Health, with taxonomy code 101YM0800X.

Is Counseling Center Of West Michigan, LLC enrolled in Medicare?

Yes. Counseling Center Of West Michigan, LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Counseling Center Of West Michigan, LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 284 clinicians in 6 Medicare specialties reassign their Medicare billing to Counseling Center Of West Michigan, LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Clinical Social Worker (205), Mental Health Counselor (65) and Nurse Practitioner (6). Of these, 9 practice at this address and 152 within 10 miles. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Counseling Center Of West Michigan, LLC accept?

Health plans from Ambetter Health, Ambetter from Buckeye Health Plan, Ambetter from Meridian, Blue Care Network of Michigan and Blue Cross Blue Shield of Michigan Mutual Insurance Company list Counseling Center Of West Michigan, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Counseling Center Of West Michigan, LLC was last updated on September 1, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 58 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.