VISIONARY EYECARE
NPI 1417238502
Optometrist in Altoona, WI

Q: What is Frie Optometry LLC's NPI number?

The NPI number for Frie Optometry LLC is 1417238502. It was assigned to this organization in the NPPES registry on September 1, 2011. The provider is doing business as Visionary Eyecare and Pearl Vision.

Q: What is Frie Optometry LLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since September 01, 2011

3063 MEADOWLARK LANE, SUITE 10, ALTOONA, WI 54720(715) 514-1289(715) 514-1290 Get Directions Write a Review

NPPES record last updated: February 13, 2023. Verified against the NPPES registry weekly; last sync: October 25, 2026.

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About Visionary Eyecare NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

VISIONARY EYECARE (NPI 1417238502) is a healthcare organization registered as an optometrist in Altoona, Wisconsin and active in the NPI registry since September 2011. The organization lists Natalee Z Frie, Doctor, as its authorized official.

NPPES Registry Identity

NPI1417238502

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NameFRIE OPTOMETRY LLC

Location Address3063 MEADOWLARK LANE, SUITE 10Altoona, WI 54720

Mailing Address3063 Meadowlark Lane, Suite 10Altoona, WI 54720 · (715) 514-1289 · Fax (715) 514-1290

Phone(715) 514-1289

Fax(715) 514-1290

Organization SubpartNo

Authorized OfficialNatalee Z FrieDoctor · (715) 514-1289

Enumeration DateSeptember 1, 2011

Last NPPES UpdateFebruary 13, 2023

NPPES CertifiedFebruary 13, 2023

✔ NPI 1417238502 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

License✔ Licensed in WI · 2951-035

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

3063 MEADOWLARK LANE, Altoona, WI 54720

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Other Names 2

Doing Business AsVisionary Eyecare

Doing Business AsPearl Vision

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Visionary Eyecare is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 3 clinicians reassign Medicare billing to Visionary Eyecare, which bills Medicare for the services they deliver. Of these, 2 practice at this address. They are listed nearest first.

Clinicians, nearest first (3)

Natalee Frie, O.D.

Optometry

NPI 1538227798

3063 MEADOWLARK LN STE 10
Altoona, WI 54720

(155) 141-2897

✔ PECOS✔ Accepts MedicareSame address

Stephanie Meyer

Optometry

NPI 1821541046

3063 MEADOWLARK LN #10
Altoona, WI 54720

(715) 834-8858

✔ PECOS✔ Accepts MedicareSame address

Laura Schroeder, O.D.

Optometry

NPI 1679954465

127 MAIN ST
Black River Falls, WI 54615

(715) 284-3111

✔ PECOS✔ Accepts Medicare47 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Frie Optometry LLC's NPI number?

The NPI number for Frie Optometry LLC is 1417238502. It was assigned to this organization in the NPPES registry on September 1, 2011. The provider is doing business as Visionary Eyecare and Pearl Vision.

Where is Frie Optometry LLC located?

Frie Optometry LLC is located at 3063 Meadowlark Lane Suite 10, Altoona, WI 54720. The listed phone number is (715) 514-1289.

What is Frie Optometry LLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Frie Optometry LLC enrolled in Medicare?

Yes. Frie Optometry LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Frie Optometry LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 3 clinicians, all in Optometry, reassign their Medicare billing to Frie Optometry LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Of these, 2 practice at this address. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Frie Optometry LLC accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and BlueCross BlueShield of Tennessee and 2 other insurers list Frie Optometry LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Frie Optometry LLC was last updated on February 13, 2023. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 3 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.