WILLIAM BRIAN COOK LPCC
NPI 1396284394
Counselor - Professional in Ashland, KY
About William Brian Cook Lpcc NPPES
Official registry information on file with the National Plan and Provider Enumeration System.
WILLIAM BRIAN COOK LPCC (NPI 1396284394) is an individual professional provider in Ashland, Kentucky, licensed in Kentucky (248698) and active in the NPI registry since February 2017. He is enrolled in Medicare PECOS and is a graduate of Other (2016).
NPPES Registry Identity
Specialties & Licenses
Accepted Insurance
Medicare Participation & PECOS CMS
Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.
Medicare Enrollment Status
Enrolled in Medicare and accepts Medicare assignment
William Brian Cook Lpcc is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.
Medicare Billing Reassignment
Medicare enrollment records show William Cook reassigns Medicare billing to 1 organization. The organization bills Medicare for the services this provider delivers there.
Ashland, KY 41101
- Reassigned Medicare billing, Kentucky enrollment
- 142 clinicians in this Medicare group
Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.
Frequently Asked Questions NPPES & CMS
Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.
What is William Cook's NPI number?
The NPI number for William Cook is 1396284394. It was assigned to this individual provider in the NPPES registry on February 23, 2017.
Where is William Cook located?
William Cook practices at 1212 Bath Ave, 8th Floor, Ashland, KY 41101. The listed phone number is (606) 325-3005.
What is William Cook's specialty?
The primary specialty registered for this NPI is Counselor, specializing in Professional, with taxonomy code 101YP2500X.
Is William Cook enrolled in Medicare?
Yes. William Cook is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.
Which organization bills Medicare for William Cook's services?
According to the CMS Revalidation Reassignment List (October 2026 release), William Cook reassigns Medicare benefits to Pathways Inc (Ashland, KY). The reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for William Cook's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.
What insurance does William Cook accept?
Health plans from Anthem Blue Cross and Blue Shield list William Cook as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.
When was this NPI record last updated?
The NPPES record for William Cook was last updated on June 25, 2019. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 7 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.
# William Brian Cook, LPCC · NPI 1396284394
Professional provider in Ashland, Kentucky. Individual provider, active in the CMS NPPES registry since February 23, 2017.
## Identity
- **NPI:** 1396284394 (Entity type: Individual)
- **Enumerated:** February 23, 2017
- **Primary specialty:** Counselor - Professional · taxonomy 101YP2500X
- **State license:** 248698 (Kentucky)
- **Sole proprietor:** No
## Practice location
- **Address:** 1212 BATH AVE, 8TH FLOOR, Ashland, KY 41101-5422
- **Phone:** (606) 325-3005 · **Fax:** (606) 329-8195
## Medicare
- **Medicare:** Enrolled (PECOS); accepts Medicare assignment
- **Ordering & referring:** eligible for Part B labs & imaging, durable medical equipment
- **Bills Medicare through:** Pathways Inc (NPI 1982615043, Ashland, KY), under Medicare reassignment (form CMS-855R) · CMS Revalidation Reassignment List, October 2026 release
- **Medical school:** Other, class of 2016
## Record status
- **NPPES last updated:** June 25, 2019
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Source: [NPI Profile](https://npiprofile.com/npi/1396284394) · Data from the CMS NPPES public registry.