APPLE VALLEY VISION LLC
NPI 1356400337
Optometrist in Payson, UT

Q: What is Apple Valley Vision LLC's NPI number?

The NPI number for Apple Valley Vision LLC is 1356400337. It was assigned to this organization in the NPPES registry on December 6, 2006.

Q: What is Apple Valley Vision LLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since December 06, 2006

539 SOUTH 100 WEST, PAYSON, UT 84651(801) 465-0355(801) 465-9238 Get Directions Write a Review

NPPES record last updated: February 25, 2013. Verified against the NPPES registry weekly; last sync: October 25, 2026.

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About Apple Valley Vision Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

APPLE VALLEY VISION LLC (NPI 1356400337) is a healthcare organization registered as an optometrist in Payson, Utah and active in the NPI registry since December 2006. The organization lists Brian Farnsworth Rowley, Physician, as its authorized official.

NPPES Registry Identity

NPI1356400337

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NameAPPLE VALLEY VISION LLC

Location Address539 SOUTH 100 WESTPayson, UT 84651

Mailing Address539 South 100 WestPayson, UT 84651 · (801) 465-0355 · Fax (801) 465-9238

Phone(801) 465-0355

Fax(801) 465-9238

Organization SubpartNo

Authorized OfficialBrian Farnsworth RowleyPhysician · (801) 465-0355

Enumeration DateDecember 6, 2006

Last NPPES UpdateFebruary 25, 2013

✔ NPI 1356400337 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 7

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

Licenses✔ Licensed in UT · 5147143-9934✔ Licensed in UT · 51471439934

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Also ListedOptometrist · Corneal and Contact ManagementTaxonomy 152WC0802X · License 51471439934 (UT)

Also ListedOptometrist · Low Vision RehabilitationTaxonomy 152WL0500X · License 5147143-9934 (UT)

Also ListedOptometrist · PediatricsTaxonomy 152WP0200X · License 51471439934 (UT)

Also ListedOptometrist · Sports VisionTaxonomy 152WS0006X · License 51471439934 (UT)

Also ListedOptometrist · Vision TherapyTaxonomy 152WV0400X · License 51471439934 (UT)

Also ListedOptometrist · Occupational VisionTaxonomy 152WX0102X · License 51471439934 (UT), 5147143-9934 (UT)

539 SOUTH 100 WEST, Payson, UT 84651

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Other Identifiers 4

Medicare PIN000090569UT

MedicaidU67146UT

Medicare UPINU99452UT

Medicaid529516546001UT

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X MULTIPLE SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Apple Valley Vision Llc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to Apple Valley Vision LLC, which bills Medicare for the services this clinician delivers.

Clinician (1)

Brian Rowley, O.D.

Optometry

NPI 1588771414

675 S 100 W STE 3
Payson, UT 84651

(801) 465-0355

✔ PECOS✔ Accepts Medicare0.1 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Apple Valley Vision LLC's NPI number?

The NPI number for Apple Valley Vision LLC is 1356400337. It was assigned to this organization in the NPPES registry on December 6, 2006.

Where is Apple Valley Vision LLC located?

Apple Valley Vision LLC is located at 539 South 100 West, Payson, UT 84651. The listed phone number is (801) 465-0355.

What is Apple Valley Vision LLC's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Apple Valley Vision LLC enrolled in Medicare?

Yes. Apple Valley Vision LLC is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Apple Valley Vision LLC?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Optometry) reassigns their Medicare billing to Apple Valley Vision LLC. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Apple Valley Vision LLC accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of Texas and BlueCross BlueShield of Tennessee and 1 other insurer list Apple Valley Vision LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Apple Valley Vision LLC was last updated on February 25, 2013. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 13 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.