DR. WILLIAM BRIAN GUICE O.D.
NPI 1255596300
Optometrist in Little Rock, AR
About Dr. William Brian Guice O.d. NPPES
Official registry information on file with the National Plan and Provider Enumeration System.
DR. WILLIAM BRIAN GUICE O.D. (NPI 1255596300) is an individual optometrist in Little Rock, Arkansas, licensed in Arkansas (OP1100450) and active in the NPI registry since July 2008. He is enrolled in Medicare PECOS and is a graduate of Southern College Of Optometry (2008).
NPPES Registry Identity
Specialties & Licenses 2
Accepted Insurance
Medicare Participation & PECOS CMS
Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.
Medicare Enrollment Status
Enrolled in Medicare and accepts Medicare assignment
Dr. William Brian Guice O.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.
Medicare Billing Reassignment
Medicare enrollment records show William Guice reassigns Medicare billing to 1 organization. The organization bills Medicare for the services this provider delivers there.
Little Rock, AR 72207
- Reassigned Medicare billing, Arkansas enrollment
Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.
Areas of Expertise CMS Part B claims
Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.
Physician Visit Costs CMS claims · ZIP area
Typical Medicare office-visit costs in the 72207 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.
Other Providers at the Same Location NPPES
Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.
Frequently Asked Questions NPPES & CMS
Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.
What is William Guice's NPI number?
The NPI number for William Guice is 1255596300. It was assigned to this individual provider in the NPPES registry on July 28, 2008.
Where is William Guice located?
William Guice practices at 5600 Kavanaugh Blvd Suite 8, Little Rock, AR 72207. The listed phone number is (501) 614-9900.
What is William Guice's specialty?
The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.
Is William Guice enrolled in Medicare?
Yes. William Guice is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.
Which organization bills Medicare for William Guice's services?
According to the CMS Revalidation Reassignment List (October 2026 release), William Guice reassigns Medicare benefits to Brian Guice Optometry, PLLC (Little Rock, AR). The reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for William Guice's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.
What insurance does William Guice accept?
Health plans from Ambetter Health, Ambetter from Arkansas Health & Wellness, Ambetter from Louisiana Healthcare Connections, Ambetter from Superior HealthPlan and Ambetter of Oklahoma and 12 other insurers list William Guice as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.
When was this NPI record last updated?
The NPPES record for William Guice was last updated on July 8, 2013. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 13 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.
# Dr. William Brian Guice, O.D. · NPI 1255596300
Optometrist provider in Little Rock, Arkansas. Individual provider, active in the CMS NPPES registry since July 28, 2008.
## Identity
- **NPI:** 1255596300 (Entity type: Individual)
- **Enumerated:** July 28, 2008
- **Primary specialty:** Optometrist · taxonomy 152W00000X
- **State license:** OP1100450 (Arkansas)
- **Sole proprietor:** Yes
## Practice location
- **Address:** 5600 KAVANAUGH BLVD, SUITE 8, Little Rock, AR 72207-4424
- **Phone:** (501) 614-9900 · **Fax:** (888) 227-9184
## Medicare
- **Medicare:** Enrolled (PECOS); accepts Medicare assignment
- **Ordering & referring:** eligible for Part B labs & imaging, durable medical equipment, home health
- **Bills Medicare through:** Brian Guice Optometry, PLLC (NPI 1003052622, Little Rock, AR), under Medicare reassignment (form CMS-855R) · CMS Revalidation Reassignment List, October 2026 release
- **Medical school:** Southern College Of Optometry, class of 2008
## Record status
- **NPPES last updated:** July 8, 2013
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Source: [NPI Profile](https://npiprofile.com/npi/1255596300) · Data from the CMS NPPES public registry.