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RAPIDS OPHTHALMOLOGY, PC
NPI 1235230350
Ophthalmology in Big Rapids, MI

Active since September 25, 2006
650 LINDEN ST, SUITE 5, BIG RAPIDS, MI 49307(231) 796-0010(231) 796-2496 Get Directions Write a Review

NPPES record last updated: August 14, 2025. Verified against the NPPES registry weekly; last sync: August 09, 2026.

Record update history: Aug 14, 2025, Aug 8, 2023, Jul 19, 2018 (3 updates tracked since 2018).

About Rapids Ophthalmology, Pc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

RAPIDS OPHTHALMOLOGY, PC (NPI 1235230350), doing business as Crew & Boss Eye Associates, is a healthcare organization registered as an ophthalmology in Big Rapids, Michigan and active in the NPI registry since September 2006. The organization lists Melissa Eichler, Practice Manager, as its authorized official.

NPPES Registry Identity

NPI1235230350
Entity TypeOrganization
Primary Taxonomy207W00000X
Legal Business NameRAPIDS OPHTHALMOLOGY, PC
Location Address650 LINDEN ST, SUITE 5Big Rapids, MI 49307
Mailing Address650 Linden St, Suite 5Big Rapids, MI 49307-1880 · (231) 796-0010 · Fax (231) 796-2496
Phone(231) 796-0010
Fax(231) 796-2496
Organization SubpartNo
Authorized OfficialMelissa EichlerPractice Manager · (231) 796-0010
Enumeration DateSeptember 25, 2006
Last NPPES UpdateAugust 14, 20253 updates tracked since enumeration
NPPES CertifiedAugust 14, 2025
✔ NPI 1235230350 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtyOphthalmologyAllopathic & Osteopathic Physicians
Taxonomy Code207W00000X
Definition
An ophthalmologist has the knowledge and professional skills needed to provide comprehensive eye and vision care. Ophthalmologists are medically trained to diagnose, monitor and medically or surgically treat all ocular and visual disorders. This includes problems affecting the eye and its component structures, the eyelids, the orbit and the visual pathways. In so doing, an ophthalmologist prescribes vision services, including glasses and contact lenses.
Also ListedOptometristTaxonomy 152W00000X
650 LINDEN ST, Big Rapids, MI 49307
Open in Google Maps ↗

Other Names 2

Doing Business AsCrew & Boss Eye Associates
Doing Business AsCrew Eye Center

Other Identifiers 6

Other0E41065MI · Bcbsm - Ophthalmologists
Other180036284MI · Medicare Railroad
Other1280290002MI · Medicare Nsc - Howard City
Other0E40038MI · Bcbsm - Optometrists
Other1235230350MI · Commercial Insurers
OtherCG0293MI · Medicare Railroad

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company, BlueCross BlueShield of Tennessee.Insurance ›

Medical Equipment Supplier Medicare DMEPOS 2

Medicare supplier enrollment and the product categories Crew Eye Center carries, from the Medicare DMEPOS supplier directory.

Crew Eye Center

DMEPOS supplier · Big Rapids, MIOperated by Rapids Ophthalmology, PC
✔

Accepts Medicare assignment

Crew Eye Center agrees to accept the Medicare-approved amount as full payment for covered equipment and supplies. Medicare patients are not billed beyond the standard deductible and coinsurance.

PTAN (Medicare Supplier Number)20588195
Medicare Participant SinceJune 7, 2004
Supplier Location650 Linden St Ste 5Big Rapids, MI 49307
Phone(231) 796-0010
Supplier Specialties
Optometrist

Medicare Product Categories

Prosthetic Lenses: Conventional Eyeglasses
Conventional Eyeglasses
Prosthetic Lenses: Conventional Contact Lenses
Conventional Contact Lenses
Product categories are from the Medicare DMEPOS supplier directory. Contact the supplier to confirm current availability of specific items.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

MICHAEL R MEKARU M.D.
Pediatrics
650 LINDEN ST, SUITE 4
BIG RAPIDS, MI 49307
Mecosta County (231) 796-4470
ALAN MICHAEL YOUNG M.D.
Family Medicine
650 LINDEN ST, SUITE 1
BIG RAPIDS, MI 49307
Mecosta County (231) 796-3200
SUSHILA S RAO
Pediatrics
650 LINDEN ST, SUITE 4
BIG RAPIDS, MI 49307
Mecosta County (231) 796-4470
TRACY HELEN SACKETT-FOSTER P.A.C.
Physician Assistant
650 LINDEN ST, SUITE 1
BIG RAPIDS, MI 49307
Mecosta County (231) 796-3200
MECOSTA HEALTH SERVICE, INC.
Clinic/Center (Rural Health)
650 LINDEN ST, SUITE 1
BIG RAPIDS, MI 49307
Mecosta County (231) 796-3200
ANDRIA KEUSCH P.A.C.
Physician Assistant
650 LINDEN ST, SUITE 1
BIG RAPIDS, MI 49307
Mecosta County (231) 796-3200
DR. SCOTT D VANDER HILL M.D.
Family Medicine
650 LINDEN ST, SUITE 1
BIG RAPIDS, MI 49307
Mecosta County (231) 796-3200
DR. JONATHAN WENDELL WILLIAMS MD
Pediatrics
650 LINDEN ST, SUITE 4
BIG RAPIDS, MI 49307
Mecosta County (231) 796-4470

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Rapids Ophthalmology, PC's NPI number?

The NPI number for Rapids Ophthalmology, PC is 1235230350. It was assigned to this organization in the NPPES registry on September 25, 2006. The provider is doing business as Crew & Boss Eye Associates and Crew Eye Center.

Where is Rapids Ophthalmology, PC located?

Rapids Ophthalmology, PC is located at 650 Linden St Suite 5, Big Rapids, MI 49307. The listed phone number is (231) 796-0010.

What is Rapids Ophthalmology, PC's specialty?

The primary specialty registered for this NPI is Ophthalmology with taxonomy code 207W00000X.

Does Rapids Ophthalmology, PC accept Medicare assignment for medical equipment?

Yes. As a Medicare medical equipment supplier, Crew Eye Center accepts Medicare assignment: the supplier accepts the Medicare-approved amount as payment in full for covered equipment and supplies.

What insurance does Rapids Ophthalmology, PC accept?

Health plans from Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company and BlueCross BlueShield of Tennessee list Rapids Ophthalmology, PC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Rapids Ophthalmology, PC was last updated on August 14, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 12 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.