1. Home
  2. Directory
  3. New York
  4. Pleasant Valley
  5. Optometrist
  6. NPI Profile

SYDNEY-ROSE, INC
NPI 1225433808
Optometrist in Pleasant Valley, NY

Active since October 25, 2014
1579 MAIN ST, PLEASANT VALLEY, NY 12569(845) 635-3700(845) 635-8317 Get Directions Write a Review

NPPES record last updated: December 2, 2025. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Dec 2, 2025, Dec 11, 2015 (2 updates tracked since 2015).

About Sydney-rose, Inc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SYDNEY-ROSE, INC (NPI 1225433808), doing business as Austin Ryan Optika, is a healthcare organization registered as an optometrist in Pleasant Valley, New York and active in the NPI registry since October 2014. The organization lists Michael Frayler, Vice President, as its authorized official.

NPPES Registry Identity

NPI1225433808
Entity TypeOrganization
Primary Taxonomy152W00000X
Legal Business NameSYDNEY-ROSE, INC
Location Address1579 MAIN STPleasant Valley, NY 12569-7838
Mailing AddressPo Box 685Pleasant Valley, NY 12569-0685 · (845) 635-3700 · Fax (845) 635-8317
Phone(845) 635-3700
Fax(845) 635-8317
Organization SubpartNo
Authorized OfficialMichael FraylerVice President · (845) 635-3700
Enumeration DateOctober 25, 2014
Last NPPES UpdateDecember 2, 20252 updates tracked since enumeration
NPPES CertifiedDecember 2, 2025
✔ NPI 1225433808 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in NY · TUV007678-1
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
1579 MAIN ST, Pleasant Valley, NY 12569
Open in Google Maps ↗

Other Names 1

Doing Business AsAustin Ryan Optika

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Sydney-rose, Inc is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to Sydney-Rose, Inc, which bills Medicare for the services this clinician delivers.

Clinician (1)

Joseph Szwartz, O.D.
Optometry
NPI 1548477037
7205 BONNEVAL RD.
Jacksonville, FL 32256
(904) 296-0098
✔ PECOS✔ Accepts Medicare904 mi

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Sydney-Rose, Inc's NPI number?

The NPI number for Sydney-Rose, Inc is 1225433808. It was assigned to this organization in the NPPES registry on October 25, 2014. The provider is doing business as Austin Ryan Optika.

Where is Sydney-Rose, Inc located?

Sydney-Rose, Inc is located at 1579 Main St, Pleasant Valley, NY 12569. The listed phone number is (845) 635-3700.

What is Sydney-Rose, Inc's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Sydney-Rose, Inc enrolled in Medicare?

Yes. Sydney-Rose, Inc is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Sydney-Rose, Inc?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Optometry) reassigns their Medicare billing to Sydney-Rose, Inc. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Sydney-Rose, Inc accept?

Health plans from Anthem Blue Cross and Blue Shield, Blue Cross Blue Shield of Wyoming, Blue Cross and Blue Shield of Louisiana, Blue Cross and Blue Shield of Montana and Blue Cross and Blue Shield of Oklahoma and 3 other insurers list Sydney-Rose, Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Sydney-Rose, Inc was last updated on December 2, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 10 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.