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DR. KEITH J MESSING OD
NPI 1225110554
Optometrist in Bad Axe, MI

Active since October 19, 2006PECOS EnrolledAccepts Medicare Assignment
1226 SAND BEACH RD, BAD AXE, MI 48413(989) 269-6222(989) 269-4278 Get Directions Write a Review

NPPES record last updated: February 18, 2026. Verified against the NPPES registry weekly; last sync: August 09, 2026.

About Dr. Keith J Messing Od NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. KEITH J MESSING OD (NPI 1225110554) is an individual optometrist in Bad Axe, Michigan, licensed in Michigan (KM004019) and active in the NPI registry since October 2006. He is enrolled in Medicare PECOS and is a graduate of Ferris State College - College Of Optometry (1999).

NPPES Registry Identity

NPI1225110554
Entity TypeIndividualMale
Primary Taxonomy152W00000X
Provider Legal NameDR. KEITH J MESSINGCredential: OD
Location Address1226 SAND BEACH RDBad Axe, MI 48413-8817
Mailing Address1226 Sand Beach RdBad Axe, MI 48413-8817 · (989) 269-6222 · Fax (989) 269-4278
Phone(989) 269-6222
Fax(989) 269-4278
Sole ProprietorYes
Medical School CMSFerris State College - College Of OptometryGraduated 1999
Enumeration DateOctober 19, 2006
Last NPPES UpdateFebruary 18, 2026
NPPES CertifiedFebruary 18, 2026
✔ NPI 1225110554 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in MI · KM004019
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
1226 SAND BEACH RD, Bad Axe, MI 48413
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Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Dr. Keith J Messing Od is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID9739086448
PECOS Enrollment IDI20031218000849
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 10

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more 99214
This is a routine check-up for patients who have previously visited our clinic. It involves a comprehensive review of your health and any ongoing treatments. The consultation lasts between 30-39 minutes, allowing enough time to discuss any concerns.
242 services194 patients
Established patient office or other outpatient visit with low level od decision making, if using time, 20 minutes or more 99213
This is a routine visit for patients who have already been seen by the healthcare provider. During this approximately 20-29 minute appointment, your health status will be evaluated and any necessary treatments or tests will be discussed. It's a chance to address any health concerns you may have.
213 services205 patients
Photography of the retina 92250
Photography of the retina, also known as retinal imaging, is a non-invasive procedure that captures images of the back of your eye. This helps doctors identify and monitor conditions like glaucoma, macular degeneration, or diabetic retinopathy. It's painless and quick, often part of a routine eye exam.
118 services115 patients
Imaging of optic nerve 92133
Imaging of the optic nerve is a non-invasive procedure that captures detailed pictures of your optic nerve. It helps doctors assess eye health, particularly for conditions like glaucoma. It's painless, quick, and uses safe technology like MRI or OCT (Optical Coherence Tomography).
89 services80 patients
Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more 99212
This is a routine check-up for patients who have previously seen the doctor. During this 10-19 minute visit, the doctor will review your health status, discuss any concerns, and manage ongoing treatments or medications. It's a chance to ensure your health is on track.
79 services64 patients
New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more 99203
This service involves an initial office or outpatient visit for a new patient. The healthcare professional will spend 30-44 minutes understanding your health history, current issues, and discussing possible treatment plans. It's a comprehensive evaluation to start your healthcare journey.
64 services64 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 48413 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.15 typical visit price
range $54.34 – $166.68
Typical copayment $31.53 (range $13.58 – $41.67)
Most-billed visit code 99204
Established Patient
$68.07 typical visit price
range $17.09 – $135.40
Typical copayment $17.01 (range $4.27 – $33.85)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Referred Medical Equipment & Supplies CMS DME claims 5

Durable medical equipment, devices and supplies this provider ordered from DME suppliers for patients, from Medicare fee-for-service claims.

Frames, purchases V2020
Other-Vision, Hearing, and Speech Services · category OC000N
1 supplier26 claims26 services$55.79 avg. paid by Medicare
Sphere, bifocal, plus or minus 4.12 to plus or minus 7.00d, per lens V2201
Other-Vision, Hearing, and Speech Services · category OC000N
1 supplier14 claims14 services$43.17 avg. paid by Medicare
Sphere, bifocal, plus or minus 7.12 to plus or minus 20.00d, per lens V2202
Other-Vision, Hearing, and Speech Services · category OC000N
1 supplier15 claims15 services$53.03 avg. paid by Medicare
Sphere, trifocal, plus or minus 4.12 to plus or minus 7.00d, per lens V2301
Other-Vision, Hearing, and Speech Services · category OC000N
1 supplier15 claims15 services$70.96 avg. paid by Medicare
Sphere, trifocal, plus or minus 7.12 to plus or minus 20.00, per lens V2302
Other-Vision, Hearing, and Speech Services · category OC000N
1 supplier17 claims17 services$67.89 avg. paid by Medicare
Dollar amounts are the average Medicare paid the supplier per service. They are not the cost to the patient.

Other Providers at the Same Location NPPES 3

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DR. RITA MARIE MESSING O.D.
Optometrist
1226 SAND BEACH RD
BAD AXE, MI 48413
Huron County (989) 269-6222
MESSING FAMILY EYE CARE PLLC
Optometrist
1226 SAND BEACH RD
BAD AXE, MI 48413
Huron County (989) 269-6222
DR. ASHLEY KERR-FRANZEL OD
Optometrist
1226 SAND BEACH RD
BAD AXE, MI 48413
Huron County (989) 269-6222

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Keith Messing's NPI number?

The NPI number for Keith Messing is 1225110554. It was assigned to this individual provider in the NPPES registry on October 19, 2006.

Where is Keith Messing located?

Keith Messing practices at 1226 Sand Beach Rd, Bad Axe, MI 48413. The listed phone number is (989) 269-6222.

What is Keith Messing's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Keith Messing enrolled in Medicare?

Yes. Keith Messing is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does Keith Messing accept?

Health plans from Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas and 2 other insurers list Keith Messing as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Keith Messing was last updated on February 18, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 5 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.