1. Home
  2. Directory
  3. Wisconsin
  4. La Crosse
  5. Pediatrics
  6. NPI Profile
Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

SARAH COLE
NPI 1174898316
Pediatrics - Pediatric Gastroenterology in La Crosse, WI

Active since March 21, 2012PECOS Enrolled
1836 SOUTH AVE, LA CROSSE, WI 54601(608) 782-7300 Get Directions Write a Review

NPPES record last updated: October 10, 2026. Verified against the NPPES registry weekly; last sync: October 18, 2026.

Record update history: Oct 10, 2026, Dec 23, 2025, Oct 23, 2018 (3 updates tracked since 2018).

About Sarah Cole NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SARAH COLE (NPI 1174898316) is an individual pediatric gastroenterology provider in La Crosse, Wisconsin, licensed in Wisconsin (63737-20) and active in the NPI registry since March 2012. She is enrolled in Medicare PECOS, maintains 2 additional practice locations, and is a graduate of University Of North Dakota School Of Medicine (2012).

NPPES Registry Identity

NPI1174898316
Entity TypeIndividualFemale
Primary Taxonomy2080P0206X
Provider Legal NameSARAH COLE
Location Address1836 SOUTH AVELa Crosse, WI 54601-5429
Mailing Address1836 South AveLa Crosse, WI 54601-5429 · (608) 782-7300
Phone(608) 782-7300
Sole ProprietorNo
Medical School CMSUniversity Of North Dakota School Of MedicineGraduated 2012
Enumeration DateMarch 21, 2012
Last NPPES UpdateOctober 10, 20263 updates tracked since enumeration
NPPES CertifiedOctober 10, 2026
✔ NPI 1174898316 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyPediatrics · Pediatric GastroenterologyAllopathic & Osteopathic Physicians
Taxonomy Code2080P0206X
Licenses✔ Licensed in WI · 63737-20✔ Licensed in SD · 10856
Definition
A pediatrician who specializes in the diagnosis and treatment of diseases of the digestive systems of infants, children and adolescents. This specialist treats conditions such as abdominal pain, ulcers, diarrhea, cancer and jaundice and performs complex diagnostic and therapeutic procedures using lighted scopes to see internal organs.
1836 SOUTH AVE, La Crosse, WI 54601
Open in Google Maps ↗

Other Names 1

Former Name (1)Sarah Flickinger

Secondary Practice Locations 2

Location 11600 W 22nd StSioux Falls, SD 57105-1521 · Phone (605) 312-1000
Location 21417 S Cliff Ave Ste 10Sioux Falls, SD 57105-1014 · Phone (605) 322-3666

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Ambetter from Sunflower Health Plan, Ambetter Health, Ambetter Health of Delaware and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Sarah Cole is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

PECOS PAC ID4486944378
PECOS Enrollment IDI20260105001874
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

2

Medicare enrollment records show Sarah Cole reassigns Medicare billing to 2 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Gundersen Lutheran Medical Center, Inc
Same address
Clinic/Center
1836 SOUTH AVE
La Crosse, WI 54601
  • Reassigned Medicare billing, Wisconsin enrollment
  • 1,457 clinicians in this Medicare group
NPI 1689918377 (608) 782-7300
Avera Mckennan
257 mi
Rural Health
1100 S 10TH AVE, STE 100
Rock Rapids, IA 51246
  • Reassigned Medicare billing, South Dakota enrollment
  • 1,277 clinicians in this Medicare group
NPI 1003389206 (712) 472-5300

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 54601 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$123.69 typical visit price
range $53.90 – $163.24
Typical copayment $30.92 (range $13.47 – $40.81)
Most-billed visit code 99204
Established Patient
$95.41 typical visit price
range $17.40 – $133.76
Typical copayment $23.85 (range $4.35 – $33.44)
Most-billed visit code 99214
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

JEFFREY BRIAN TROHKIMOINEN M.D.
Anesthesiology
1836 SOUTH AVE, GUNDERSEN CLINIC, LTD.
LA CROSSE, WI 54601
La Crosse County (608) 775-2031
JESSICA E THESING CRNA
Nurse Anesthetist, Certified Registered
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
DR. MICHAEL DAVID SMITH PSY.D.
Psychologist
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
JESSICA MAE RASMUSSEN
Surgery
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
JULIE SONSALLA NP
Nurse Practitioner (Adult Health)
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
LAURA KLINGBEIL
Orthopaedic Surgery
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
SUSAN CAROL SORRENTINO RN
Registered Nurse (Addiction (Substance Use Disorder))
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300
NAOMI MUTHONI RUIRU NP
Nurse Practitioner (Family)
1836 SOUTH AVE
LA CROSSE, WI 54601
La Crosse County (608) 782-7300

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Sarah Cole's NPI number?

The NPI number for Sarah Cole is 1174898316. It was assigned to this individual provider in the NPPES registry on March 21, 2012. The provider is also known as Sarah Flickinger.

Where is Sarah Cole located?

Sarah Cole practices at 1836 South Ave, La Crosse, WI 54601. The listed phone number is (608) 782-7300.

What is Sarah Cole's specialty?

The primary specialty registered for this NPI is Pediatrics, specializing in Pediatric Gastroenterology, with taxonomy code 2080P0206X.

Is Sarah Cole enrolled in Medicare?

Yes. Sarah Cole is registered in the Medicare PECOS enrollment system.

Which organizations bill Medicare for Sarah Cole's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Sarah Cole reassigns Medicare benefits to 2 organizations: Gundersen Lutheran Medical Center, Inc (La Crosse, WI) and Avera Mckennan (Rock Rapids, IA). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Sarah Cole's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Sarah Cole accept?

Health plans from Ambetter Health, Ambetter Health of Delaware, Ambetter from Sunflower Health Plan, Anthem Blue Cross and Blue Shield and Aspirus Health Plan and 7 other insurers list Sarah Cole as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Sarah Cole was last updated on October 10, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 15 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.