Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

NAOMI MUTHONI RUIRU NP
NPI 1003366733
Nurse Practitioner - Family in La Crosse, WI

Active since October 05, 2016PECOS EnrolledAccepts Medicare Assignment
1836 SOUTH AVE, LA CROSSE, WI 54601(608) 782-7300 Get Directions Write a Review

NPPES record last updated: September 24, 2026. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Sep 24, 2026, Sep 16, 2026, Aug 20, 2026 and 4 more (7 updates tracked since 2021).

About Naomi Muthoni Ruiru Np NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

NAOMI MUTHONI RUIRU NP (NPI 1003366733) is an individual family provider in La Crosse, Wisconsin, licensed in Wisconsin (11121-33) and active in the NPI registry since October 2016. She is enrolled in Medicare PECOS, is affiliated with Gundersen Lutheran Medical Center, and maintains a secondary practice location in La Crosse.

NPPES Registry Identity

NPI1003366733
Entity TypeIndividualFemale
Primary Taxonomy363LF0000X
Provider Legal NameNAOMI MUTHONI RUIRUCredential: NP
Location Address1836 SOUTH AVELa Crosse, WI 54601-5429
Mailing Address1836 South AveLa Crosse, WI 54601-5429 · (608) 782-7300
Sole ProprietorNo
Medical School CMSOtherGraduated 2021
Enumeration DateOctober 5, 2016
Last NPPES UpdateSeptember 24, 20267 updates tracked since enumeration
NPPES CertifiedSeptember 24, 2026
✔ NPI 1003366733 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyNurse Practitioner · FamilyPhysician Assistants & Advanced Practice Nursing Providers
Taxonomy Code363LF0000X
Licenses✔ Licensed in WI · 11121-33✔ Licensed in IA · A163915✔ Licensed in MN · 8952✔ Licensed in KS · 53-86194-052✔ Licensed in OH · 0043065
1836 SOUTH AVE, La Crosse, WI 54601

Secondary Practice Location 1

Location 1800 West Ave SLA Crosse, WI 54601-8806 · Phone (608) 785-0940

Accepted Insurance

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Naomi Muthoni Ruiru Np is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID3678961182
PECOS Enrollment IDI20211102000798, I20260622003615
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

10

Medicare enrollment records show Naomi Ruiru reassigns Medicare billing to 10 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Clinic/Center
1836 SOUTH AVE
La Crosse, WI 54601
  • Reassigned Medicare billing, Wisconsin enrollment
  • 1,457 clinicians in this Medicare group
Internal Medicine
5123 W 98TH ST STE 2082
Minneapolis, MN 55437
  • Reassigned Medicare billing, Minnesota enrollment
  • 93 clinicians in this Medicare group
Internal Medicine
5123 W 98TH ST STE 2082
Minneapolis, MN 55437
  • Reassigned Medicare billing, Minnesota enrollment
  • 90 clinicians in this Medicare group
Internal Medicine
1366 E SUMNER ST # 1002
Hartford, WI 53027
  • Reassigned Medicare billing, Wisconsin enrollment
  • 65 clinicians in this Medicare group
Internal Medicine
1366 E SUMNER ST # 1002
Hartford, WI 53027
  • Reassigned Medicare billing, Wisconsin enrollment
  • 71 clinicians in this Medicare group
Internal Medicine
444 N WEST VIEW DR
Osceola, IA 50213
  • Reassigned Medicare billing, Iowa enrollment
  • 204 clinicians in this Medicare group
Internal Medicine
444 N WEST VIEW DR
Osceola, IA 50213
  • Reassigned Medicare billing, Iowa enrollment
  • 217 clinicians in this Medicare group
Internal Medicine
3239 JEFFERSON AVE STE 1
Cincinnati, OH 45220
  • Reassigned Medicare billing, Ohio enrollment
  • 107 clinicians in this Medicare group
Internal Medicine
3239 JEFFERSON AVE STE 1PMB1015
Cincinnati, OH 45220
  • Reassigned Medicare billing, Ohio enrollment
  • 109 clinicians in this Medicare group
Internal Medicine
9200 WORTHINGTON RD STE 300
Westerville, OH 43082
  • Reassigned Medicare billing, Ohio enrollment
  • 119 clinicians in this Medicare group

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Areas of Expertise CMS Part B claims 5

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes 99232
Follow-up hospital inpatient care involves daily check-ups while you're admitted in the hospital. Typically, a healthcare provider spends about 25 minutes each day reviewing your condition, adjusting treatment if needed, and answering any questions you might have.
52 services27 patients
Initial hospital care with moderate level of medical decision making, if using time, at least 75 minutes 99223
Initial hospital inpatient care per day, typically 70 minutes, refers to the daily medical service provided to patients admitted to the hospital. This includes a comprehensive evaluation, diagnosis, treatment plan, and monitoring of your health condition. It ensures your well-being during your hospital stay.
22 services22 patients
Hospital discharge day management, 30 minutes or less 99238
Hospital discharge day management of 30 minutes or less includes finalizing your treatment, discussing your progress, and planning after-care at home. It ensures you're ready to leave the hospital and continue recovery safely.
18 services18 patients
Initial hospital care with straightforward or low-level medical decision making, if using time, at least 55 minutes 99222
Initial hospital inpatient care is a service where a healthcare provider spends about 50 minutes per day overseeing your care while you're admitted in the hospital. This includes reviewing your health status, planning your treatment, and ensuring your safety and comfort.
16 services16 patients
Subsequent hospital care with moderate levelof medical decision making, if using time, at least 50 minutes 99233
Follow-up hospital inpatient care per day typically involves a 35-minute check-up by your healthcare provider. This service includes monitoring your health progress, adjusting your treatment plan if needed, and answering any questions you may have about your condition or care.
14 services13 patients

Hospital Affiliations CMS Care Compare

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Gundersen Lutheran Medical Center

Acute Care Hospitals · La Crosse, WI
4/5 CMS rating
OwnershipVoluntary non-profit - Private
CMS Certification Number520087
Location1910 South AveLa Crosse, WI 54601 · La Crosse County
Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 54601 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$82.92 typical visit price
range $53.90 – $163.24
Typical copayment $20.73 (range $13.47 – $40.81)
Most-billed visit code 99203
Established Patient
$95.41 typical visit price
range $17.40 – $133.76
Typical copayment $23.85 (range $4.35 – $33.44)
Most-billed visit code 99214
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Anesthesiology
1836 SOUTH AVE, GUNDERSEN CLINIC, LTD.
LA CROSSE, WI 54601
Nurse Anesthetist, Certified Registered
1836 SOUTH AVE
LA CROSSE, WI 54601
Psychologist
1836 SOUTH AVE
LA CROSSE, WI 54601
Surgery
1836 SOUTH AVE
LA CROSSE, WI 54601
Nurse Practitioner (Adult Health)
1836 SOUTH AVE
LA CROSSE, WI 54601
Orthopaedic Surgery
1836 SOUTH AVE
LA CROSSE, WI 54601
Registered Nurse (Addiction (Substance Use Disorder))
1836 SOUTH AVE
LA CROSSE, WI 54601
Internal Medicine (Pulmonary Disease)
1836 SOUTH AVE
LA CROSSE, WI 54601

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Naomi Ruiru's NPI number?

The NPI number for Naomi Ruiru is 1003366733. It was assigned to this individual provider in the NPPES registry on October 5, 2016.

Where is Naomi Ruiru located?

Naomi Ruiru practices at 1836 South Ave, La Crosse, WI 54601. The listed phone number is (608) 782-7300.

What is Naomi Ruiru's specialty?

The primary specialty registered for this NPI is Nurse Practitioner, specializing in Family, with taxonomy code 363LF0000X.

Is Naomi Ruiru enrolled in Medicare?

Yes. Naomi Ruiru is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Which organizations bill Medicare for Naomi Ruiru's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Naomi Ruiru reassigns Medicare benefits to 10 organizations: Gundersen Lutheran Medical Center, Inc (La Crosse, WI), Curana Health Of Minnesota PLLC (Minneapolis, MN), Ch Specialty Services Mn PC (Minneapolis, MN), Ch Specialty Services Wi Sc (Hartford, WI), Curana Health Of Wisconsin Inc (Hartford, WI) and 5 more organizations, listed in the Medicare section above. Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Naomi Ruiru's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Naomi Ruiru accept?

Health plans from Aspirus Health Plan, HealthPartners, Oscar Insurance Company and Wellmark Health Plan of Iowa, Inc. list Naomi Ruiru as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

Is Naomi Ruiru affiliated with any hospitals?

According to CMS data, Naomi Ruiru is affiliated with Gundersen Lutheran Medical Center.

When was this NPI record last updated?

The NPPES record for Naomi Ruiru was last updated on September 24, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 35 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.