SOUTHWESTERN EYE CENTER
NPI 1144645391
Optometrist in Sedona, AZ

Q: What is Southwestern Eye Center Ltd's NPI number?

The NPI number for Southwestern Eye Center Ltd is 1144645391. It was assigned to this organization in the NPPES registry on February 25, 2014. The provider is doing business as Southwestern Eye Center.

Q: What is Southwestern Eye Center Ltd's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Active since February 25, 2014

100 VERDE VALLEY ROAD, STE 114, SEDONA, AZ 86351(928) 239-9901 Get Directions Write a Review

NPPES record last updated: January 16, 2024. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Aug 15, 2023, Aug 11, 2023 (2 updates tracked since 2023).

On this page

About Southwestern Eye Center NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SOUTHWESTERN EYE CENTER (NPI 1144645391) is a healthcare organization registered as an optometrist in Sedona, Arizona and active in the NPI registry since February 2014. The organization lists Arthur D Brookfield, Chief Financial Officer, as its authorized official.

NPPES Registry Identity

NPI1144645391

Entity TypeOrganization

Primary Taxonomy152W00000X

Legal Business NameSOUTHWESTERN EYE CENTER LTD

Location Address100 VERDE VALLEY ROAD, STE 114Sedona, AZ 86351

Mailing Address63 S Rockford Dr Ste 220Tempe, AZ 85288-6226 · (602) 598-7488 · Fax (602) 231-6215

Phone(928) 239-9901

Organization SubpartNo

Authorized OfficialArthur D BrookfieldChief Financial Officer · (602) 598-7488

Enumeration DateFebruary 25, 2014

Last NPPES UpdateJanuary 16, 20242 updates tracked since enumeration

NPPES CertifiedJanuary 16, 2024

✔ NPI 1144645391 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers

Taxonomy Code152W00000X

Definition

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

100 VERDE VALLEY ROAD, Sedona, AZ 86351

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Other Names 1

Doing Business AsSouthwestern Eye Center

Group Practice 1

Group TaxonomyThis provider is a business group of one or more individual practitioners, who practice with different areas of specialization.193200000X MULTI-SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Florida Blue (BlueCross BlueShield FL), Florida Blue HMO (a BlueCross BlueShield FL company).Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Southwestern Eye Center is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

212

Medicare enrollment records show 212 clinicians reassign Medicare billing to Southwestern Eye Center, which bills Medicare for the services they deliver. Listed here are the 20 practicing nearest to this location.

Clinicians by Medicare Specialty 6

Optometry81

Certified Registered Nurse Anesthetist (CRNA)70

Ophthalmology53

Nurse Practitioner6

Anesthesiology1

Internal Medicine1

Nearest to this location (20)

See all 212

Brian Chang, MD

Ophthalmology

NPI 1700879343

270 S CANDY LN
Cottonwood, AZ 86326

(480) 892-8400

✔ PECOS✔ Accepts Medicare15 mi

Craig Kuntz, O.D.

Optometry

NPI 1790778918

270 S CANDY LN
Cottonwood, AZ 86326

(928) 634-4202

✔ PECOS✔ Accepts Medicare15 mi

Dawn Barrowman, FNP

Nurse Practitioner

NPI 1447327002

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(928) 779-0500

✔ PECOS30 mi

Matthew Bills, OD

Optometry

NPI 1760132765

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(928) 779-0500

✔ PECOS✔ Accepts Medicare30 mi

David Felsted, D.O.

Ophthalmology

NPI 1467814830

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(602) 955-1000

✔ PECOS✔ Accepts Medicare30 mi

Susan Flores, NP-C

Nurse Practitioner

NPI 1023303260

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(928) 779-0500

✔ PECOS✔ Accepts Medicare30 mi

Brendan Girschek, MD

Ophthalmology

NPI 1194915710

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(928) 779-0500

✔ PECOS✔ Accepts Medicare30 mi

Zachary Green, OD

Optometry

NPI 1861126641

350 N SWITZER CANYON DR
Flagstaff, AZ 86001

(928) 779-0500

✔ PECOS✔ Accepts Medicare30 mi

Kelly Gappa, CRNA

Certified Registered Nurse Anesthetist (CRNA)

NPI 1861419756

1200 N BEAVER ST
Flagstaff, AZ 86001

(928) 779-3366

✔ Accepts Medicare30 mi

Elizabeth Parker, CRNA

Certified Registered Nurse Anesthetist (CRNA)

NPI 1255796454

1200 N BEAVER ST
Flagstaff, AZ 86001

(928) 779-3366

✔ Accepts Medicare30 mi

Samuel Small, FNP

Nurse Practitioner

NPI 1851952162

1200 N BEAVER ST
Flagstaff, AZ 86001

(928) 215-2778

✔ PECOS✔ Accepts Medicare30 mi

William Watson, MD

Anesthesiology

NPI 1477947760

1200 N BEAVER ST
Flagstaff, AZ 86001

(928) 773-2505

✔ PECOS✔ Accepts Medicare30 mi

Mathias Rupp, CRNA

Certified Registered Nurse Anesthetist (CRNA)

NPI 1164822920

77 W FOREST AVE STE 117
Flagstaff, AZ 86001

(928) 773-2505

✔ Accepts Medicare31 mi

Tara Herrero, CRNA

Certified Registered Nurse Anesthetist (CRNA)

NPI 1376565291

1840 N JASPER DR STE 1
Flagstaff, AZ 86001

(928) 558-7001

✔ Accepts Medicare31 mi

Bradley Freestone, O.D.

Optometry

NPI 1134133960

3223 N WINDSONG DR
Prescott Valley, AZ 86314

(480) 892-8400

✔ PECOS✔ Accepts Medicare35 mi

Christin Dorfling, RN

Nurse Practitioner

NPI 1205597036

3001 N MAIN ST STE 1B
Prescott Valley, AZ 86314

(928) 445-4860

✔ PECOS✔ Accepts Medicare35 mi

Amy Champ, OD

Optometry

NPI 1649238346

3192 WILLOW CREEK RD
Prescott, AZ 86301

(928) 778-3950

✔ PECOS41 mi

Steven Mortenson, M.D.

Ophthalmology

NPI 1962473595

3192 WILLOW CREEK RD
Prescott, AZ 86301

(928) 778-3950

✔ PECOS✔ Accepts Medicare41 mi

James Arthur, M.D.

Ophthalmology

NPI 1487625679

3769 CROSSINGS DRIVE
Prescott, AZ 86305

(928) 445-9200

✔ PECOS✔ Accepts Medicare42 mi

Shilpa Atodaria, M.D.

Internal Medicine

NPI 1831362581

4800 N 22ND ST
Phoenix, AZ 85016

(602) 508-4843

✔ PECOS✔ Accepts Medicare89 mi

See all 212 clinicians

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Southwestern Eye Center Ltd's NPI number?

The NPI number for Southwestern Eye Center Ltd is 1144645391. It was assigned to this organization in the NPPES registry on February 25, 2014. The provider is doing business as Southwestern Eye Center.

Where is Southwestern Eye Center Ltd located?

Southwestern Eye Center Ltd is located at 100 Verde Valley Road Ste 114, Sedona, AZ 86351. The listed phone number is (928) 239-9901.

What is Southwestern Eye Center Ltd's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Southwestern Eye Center Ltd enrolled in Medicare?

Yes. Southwestern Eye Center Ltd is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through Southwestern Eye Center Ltd?

According to the CMS Revalidation Reassignment List (October 2026 release), 212 clinicians in 6 Medicare specialties reassign their Medicare billing to Southwestern Eye Center Ltd. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. The largest specialties are Optometry (81), Certified Registered Nurse Anesthetist (CRNA) (70) and Ophthalmology (53). Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does Southwestern Eye Center Ltd accept?

Health plans from Florida Blue (BlueCross BlueShield FL) and Florida Blue HMO (a BlueCross BlueShield FL company) list Southwestern Eye Center Ltd as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Southwestern Eye Center Ltd was last updated on January 16, 2024. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 2 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.