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Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

DR. HEIDI MARIE GORDON O.D.
NPI 1144272618
Optometrist in Lowell, MI

Active since May 16, 2006PECOS Enrolled
2186 W MAIN ST, LOWELL, MI 49331(616) 897-2020(616) 897-2041 Get Directions Write a Review

NPPES record last updated: July 13, 2026. Verified against the NPPES registry weekly; last sync: August 02, 2026.

About Dr. Heidi Marie Gordon O.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. HEIDI MARIE GORDON O.D. (NPI 1144272618) is an individual optometrist in Lowell, Michigan, licensed in Michigan (4901004101) and active in the NPI registry since May 2006. She is enrolled in Medicare PECOS and is a graduate of Ferris State College - College Of Optometry (2001).

NPPES Registry Identity

NPI1144272618
Entity TypeIndividualFemale
Primary Taxonomy152W00000X
Provider Legal NameDR. HEIDI MARIE GORDONCredential: O.D.
Location Address2186 W MAIN STLowell, MI 49331-8637
Mailing Address5157 Clear Ridge Dr SeAda, MI 49301-8365 · (616) 868-0703
Phone(616) 897-2020
Fax(616) 897-2041
Sole ProprietorNo
Medical School CMSFerris State College - College Of OptometryGraduated 2001
Enumeration DateMay 16, 2006
Last NPPES UpdateJuly 13, 2026
✔ NPI 1144272618 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyOptometristEye and Vision Services Providers
Taxonomy Code152W00000X
License✔ Licensed in MI · 4901004101
Definition
Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.
2186 W MAIN ST, Lowell, MI 49331
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Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Care Network of Michigan, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and more.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Dr. Heidi Marie Gordon O.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID5294747846
PECOS Enrollment IDI20060622000220
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency– Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 4

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient complete exam of visual system 92014
An established patient complete exam of the visual system involves a thorough check of your eyes and vision. It assesses eye health, checks for diseases, and measures your ability to see clearly at different distances. It's a routine, non-invasive procedure.
25 services25 patients
Established patient problem focused exam of visual system 92012
This is a routine check-up for existing patients focusing on the visual system. It involves examining your eyes to detect any potential issues or changes in your vision. It's a crucial part of maintaining good eye health.
22 services20 patients
Imaging of optic nerve 92133
Imaging of the optic nerve is a non-invasive procedure that captures detailed pictures of your optic nerve. It helps doctors assess eye health, particularly for conditions like glaucoma. It's painless, quick, and uses safe technology like MRI or OCT (Optical Coherence Tomography).
19 services19 patients
Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more 99214
This is a routine check-up for patients who have previously visited our clinic. It involves a comprehensive review of your health and any ongoing treatments. The consultation lasts between 30-39 minutes, allowing enough time to discuss any concerns.
12 services12 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 49331 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$126.15 typical visit price
range $54.34 – $166.68
Typical copayment $31.53 (range $13.58 – $41.67)
Most-billed visit code 99204
Established Patient
$68.07 typical visit price
range $17.09 – $135.40
Typical copayment $17.01 (range $4.27 – $33.85)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 5

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DR. KAYLA MUXLOW FISHER DMD
Dentist (General Practice)
2186 W MAIN ST
LOWELL, MI 49331
Kent County (616) 897-8491
LOWELL VISION CENTER, P.C.
Optometrist
2186 W MAIN ST
LOWELL, MI 49331
Kent County (616) 897-2020
DR. SARAH MARIE WEEKS O.D.
Optometrist
2186 W MAIN ST, STE. 2
LOWELL, MI 49331
Kent County (616) 897-2020
DR. TODD GILLAN DDS
Dentist (General Practice)
2186 W MAIN ST
LOWELL, MI 49331
Kent County (616) 897-8491
JACK OSTROWSKI DDS PLLC
Clinic/Center (Dental)
2186 W MAIN ST
LOWELL, MI 49331
Kent County (616) 897-8491

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Heidi Gordon's NPI number?

The NPI number for Heidi Gordon is 1144272618. It was assigned to this individual provider in the NPPES registry on May 16, 2006.

Where is Heidi Gordon located?

Heidi Gordon practices at 2186 W Main St, Lowell, MI 49331. The listed phone number is (616) 897-2020.

What is Heidi Gordon's specialty?

The primary specialty registered for this NPI is Optometrist with taxonomy code 152W00000X.

Is Heidi Gordon enrolled in Medicare?

Yes. Heidi Gordon is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

What insurance does Heidi Gordon accept?

Health plans from Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company, Blue Cross and Blue Shield of Montana, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas and 2 other insurers list Heidi Gordon as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Heidi Gordon was last updated on July 13, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 27 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.