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REBECCA FRIBERG MD
NPI 1104403641
Surgery in La Crosse, WI

Active since March 29, 2021PECOS Enrolled
800 WEST AVE S, LA CROSSE, WI 54601(608) 785-0940 Get Directions Write a Review

NPPES record last updated: June 23, 2026. Verified against the NPPES registry weekly; last sync: October 25, 2026.

Record update history: Apr 27, 2026, Aug 19, 2022, Aug 6, 2021 and 3 more (6 updates tracked since 2021).

About Rebecca Friberg Md NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

REBECCA FRIBERG MD (NPI 1104403641) is an individual surgery provider in La Crosse, Wisconsin, licensed in Wisconsin (103876) and active in the NPI registry since March 2021. She is enrolled in Medicare PECOS, is affiliated with Mayo Clinic Health System-franciscan Medical Center Inc, and maintains a secondary practice location in Rochester.

NPPES Registry Identity

NPI1104403641
Entity TypeIndividualFemale
Primary Taxonomy208600000X
Provider Legal NameREBECCA FRIBERGCredential: MD
Location Address800 WEST AVE SLa Crosse, WI 54601-8806
Mailing AddressPo Box 860912Minneapolis, MN 55486-0912 · (507) 284-2511
Phone(608) 785-0940
Sole ProprietorNo
Medical School CMSUniversity Of Minnesota Medical SchoolGraduated 2021
Enumeration DateMarch 29, 2021
Last NPPES UpdateJune 23, 20266 updates tracked since enumeration
NPPES CertifiedJune 23, 2026
✔ NPI 1104403641 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtySurgeryAllopathic & Osteopathic Physicians
Taxonomy Code208600000X
Licenses✔ Licensed in WI · 103876✔ Licensed in MN · 31717✔ Licensed in MN · 71948
Definition
A general surgeon has expertise related to the diagnosis - preoperative, operative and postoperative management - and management of complications of surgical conditions in the following areas: alimentary tract; abdomen; breast, skin and soft tissue; endocrine system; head and neck surgery; pediatric surgery; surgical critical care; surgical oncology; trauma and burns; and vascular surgery. General surgeons increasingly provide care through the use of minimally invasive and endoscopic techniques. Many general surgeons also possess expertise in transplantation surgery, plastic surgery and cardiothoracic surgery.
800 WEST AVE S, La Crosse, WI 54601
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Other Names 1

Former Name (1)Rebecca Grove Md

Secondary Practice Location 1

Location 1200 1st St SWRochester, MN 55905-0002 · Phone (507) 284-2511

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, billing reassignment, and ordering and referring status from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

Rebecca Friberg Md is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

PECOS PAC ID4385045673
PECOS Enrollment IDI20260701003822
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Medicare Billing Reassignments

2

Medicare enrollment records show Rebecca Friberg reassigns Medicare billing to 2 organizations. Each organization bills Medicare for the services this provider delivers there; the nearest is listed first.

Mayo Clinic Health System-Southwest Wisconsin Region, Inc.
Same address
Multi-Specialty
800 WEST AVE S
La Crosse, WI 54601
  • Reassigned Medicare billing, Wisconsin enrollment
  • 1,003 clinicians in this Medicare group
NPI 1629056049 (608) 392-3861
Mayo Clinic
63 mi
Infectious Disease
200 1ST ST SW
Rochester, MN 55905
  • Reassigned Medicare billing, Minnesota enrollment
  • 6,534 clinicians in this Medicare group
NPI 1114343860 (507) 284-2511

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Hospital Affiliations CMS Care Compare

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Mayo Clinic Health System-Franciscan Medical Center Inc

Acute Care Hospitals · La Crosse, WI
5/5 CMS rating
OwnershipVoluntary non-profit - Private
CMS Certification Number520004
Location700 West Avenue SouthLa Crosse, WI 54601 · La Crosse County
Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 54601 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$82.92 typical visit price
range $53.90 – $163.24
Typical copayment $20.73 (range $13.47 – $40.81)
Most-billed visit code 99203
Established Patient
$67.37 typical visit price
range $17.40 – $133.76
Typical copayment $16.84 (range $4.35 – $33.44)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Other Providers at the Same Location NPPES 20

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

CAROL GOULET PH.D.
Psychologist (Clinical)
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (507) 284-1373
ALAN S HECHT OD
Optometrist
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 392-9871
MICHAEL J PRICE MD
Urology
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 392-9883
CATHERINE A ZIEGLER FNP
Nurse Practitioner
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 785-0940
GABRIEL T. BERENDES MD
Family Medicine
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 785-0940
LISA MARIE CAMPBELL LCSW
Student in an Organized Health Care Education/Training Program
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 785-0940
HANNI R COWLEY PT
Physical Therapist
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 785-0940
SCOTT B BLANKE MD
Otolaryngology
800 WEST AVE S
LA CROSSE, WI 54601
La Crosse County (608) 392-9888

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Rebecca Friberg's NPI number?

The NPI number for Rebecca Friberg is 1104403641. It was assigned to this individual provider in the NPPES registry on March 29, 2021. The provider is also known as Rebecca Grove MD.

Where is Rebecca Friberg located?

Rebecca Friberg practices at 800 West Ave S, La Crosse, WI 54601. The listed phone number is (608) 785-0940.

What is Rebecca Friberg's specialty?

The primary specialty registered for this NPI is Surgery with taxonomy code 208600000X.

Is Rebecca Friberg enrolled in Medicare?

Yes. Rebecca Friberg is registered in the Medicare PECOS enrollment system.

Which organizations bill Medicare for Rebecca Friberg's services?

According to the CMS Revalidation Reassignment List (October 2026 release), Rebecca Friberg reassigns Medicare benefits to 2 organizations: Mayo Clinic Health System-Southwest Wisconsin Region, Inc. (La Crosse, WI) and Mayo Clinic (Rochester, MN). Each reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for Rebecca Friberg's services. Reassignment records can lag staffing changes; confirm current arrangements with the organization.

What insurance does Rebecca Friberg accept?

Health plans from Anthem Blue Cross and Blue Shield list Rebecca Friberg as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

Is Rebecca Friberg affiliated with any hospitals?

According to CMS data, Rebecca Friberg is affiliated with Mayo Clinic Health System-Franciscan Medical Center Inc.

When was this NPI record last updated?

The NPPES record for Rebecca Friberg was last updated on June 23, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 4 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.