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DEAN RETAIL SERVICES, INC.
NPI 1083441786
Technician/Technologist - Optician in Sun Prairie, WI

Active since September 17, 2024
2850 OKEEFFE AVE STE 200, SUN PRAIRIE, WI 53590(608) 282-2200(608) 282-3932 Get Directions Write a Review

NPPES record last updated: August 18, 2025. Verified against the NPPES registry weekly; last sync: September 06, 2026.

Record update history: Nov 13, 2024, Nov 4, 2024, Sep 17, 2024 (3 updates tracked since 2024).

About Dean Retail Services, Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DEAN RETAIL SERVICES, INC. (NPI 1083441786), doing business as Ssm Health Davis Duehr Dean Eye Care, is a healthcare organization registered as an optician in Sun Prairie, Wisconsin and active in the NPI registry since September 2024. The organization maintains 13 additional practice locations and lists Amy Jo Grinnell, Vp Finance, as its authorized official.

NPPES Registry Identity

NPI1083441786
Entity TypeOrganization
Primary Taxonomy156FX1800X
Legal Business NameDEAN RETAIL SERVICES, INC.
Location Address2850 OKEEFFE AVE STE 200Sun Prairie, WI 53590-7077
Mailing Address1808 W Beltline HwyMadison, WI 53713-2334 · (608) 294-6218 · Fax (608) 250-1384
Phone(608) 282-2200
Fax(608) 282-3932
Organization SubpartNo
Authorized OfficialAmy Jo GrinnellVp Finance · (608) 260-3586
Enumeration DateSeptember 17, 2024
Last NPPES UpdateAugust 18, 20253 updates tracked since enumeration
NPPES CertifiedAugust 18, 2025
✔ NPI 1083441786 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyTechnician/Technologist · OpticianEye and Vision Services Providers
Taxonomy Code156FX1800X
Definition
Opticians help fit eyeglasses and contact lenses, following prescriptions from Ophthalmologists and Optometrists. They also help customers decide which eyeglass frame or contact lenses to buy.
2850 OKEEFFE AVE STE 200, Sun Prairie, WI 53590
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Other Names 1

Doing Business AsSsm Health Davis Duehr Dean Eye Care

Secondary Practice Locations 13

Location 110 Tower Dr Ste 200Sun Prairie, WI 53590-1239 · Phone (608) 825-3505 · Fax (608) 825-3769
Location 2752 N High Point Rd Ste 200Madison, WI 53717-2236 · Phone (608) 824-4020 · Fax (608) 824-4922
Location 31626 Tuttle St Ste 200Baraboo, WI 53913-1501 · Phone (608) 355-7070 · Fax (608) 355-7055
Location 41300 S Century Ave Ste 200Waunakee, WI 53597-2386 · Phone (608) 850-1650 · Fax (608) 850-1682
Location 53200 E Racine St Ste 200Janesville, WI 53546-2343 · Phone (608) 371-8835 · Fax (608) 371-8834
Location 6225 Church St Ste 200Stoughton, WI 53589-1801 · Phone (608) 877-2710 · Fax (608) 877-2792
Location 71821 S Stoughton Rd Ste 200Madison, WI 53716-2257 · Phone (608) 260-6020 · Fax (608) 260-6181
Location 8740 Reena Ave Ste 200Fort Atkinson, WI 53538-3145 · Phone (920) 563-8468 · Fax (920) 563-7018
Location 92825 Hunters Trl Ste 200Portage, WI 53901-3429 · Phone (608) 745-3933 · Fax (608) 745-3055
Location 101110 Prairie St Ste 200Prairie Du Sac, WI 53578-2044 · Phone (608) 644-3815 · Fax (608) 644-3816
Location 111513 Park Ave Ste 200Columbus, WI 53925-1793 · Phone (920) 623-2431 · Fax (920) 623-3656
Location 12305 Elaines Ct Ste 200Dodgeville, WI 53533-2103 · Phone (608) 930-7311 · Fax (608) 930-4366
Location 13128 N Tratt St Ste 200Whitewater, WI 53190-1212 · Phone (262) 473-4514 · Fax (262) 473-3161

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DEAN RETAIL SERVICES, INC.
Technician/Technologist (Optician)
2850 OKEEFFE AVE STE 200
SUN PRAIRIE, WI 53590
Dane County (608) 282-2200

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Dean Retail Services, Inc.'s NPI number?

The NPI number for Dean Retail Services, Inc. is 1083441786. It was assigned to this organization in the NPPES registry on September 17, 2024. The provider is doing business as SSM Health Davis Duehr Dean Eye Care.

Where is Dean Retail Services, Inc. located?

Dean Retail Services, Inc. is located at 2850 Okeeffe Ave Ste 200, Sun Prairie, WI 53590. The listed phone number is (608) 282-2200.

What is Dean Retail Services, Inc.'s specialty?

The primary specialty registered for this NPI is Technician/Technologist, specializing in Optician, with taxonomy code 156FX1800X.

When was this NPI record last updated?

The NPPES record for Dean Retail Services, Inc. was last updated on August 18, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 12 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.