DEAN RETAIL SERVICES, INC.
NPI 1588785687
Technician/Technologist - Optician in Sun Prairie, WI
NPI Status: Active since April 03, 2007
Contact Information
2850 OKEEFFE AVE STE 200
SUN PRAIRIE, WI
ZIP 53590
Phone: (608) 282-2200
Fax: (608) 282-3922
NPPES record last updated: September 10, 2025. Verified against the NPPES registry weekly; last sync: July 12, 2026.
- Organization
- Technician/Technologist
- Optician
- Medicare Supplier
- Accepts Medicare Approved Payment
About DEAN RETAIL SERVICES, INC.
This page provides the complete NPI Profile along with additional information for Dean Retail Services, Inc., a provider established in Sun Prairie, Wisconsin operating as a Technician/technologist, focusing in optician . The healthcare provider is registered in the NPI registry with number 1588785687 assigned on April 2007. The practitioner's primary taxonomy code is 156FX1800X. The provider is registered as an organization and their NPI record was last updated one year ago. The provider's
- NPI
- 1588785687
- Provider Legal Name
- DEAN RETAIL SERVICES, INC.
- Other Organization Name
- Other Name Type
- (6)
- Entity Type
- Organization
- Location Address
- 2850 OKEEFFE AVE STE 200 SUN PRAIRIE, WI 53590
- Location Phone
- (608) 282-2200
- Location Fax
- (608) 282-3922
- Mailing Address
- 1808 W BELTLINE HWY MADISON, WI 53713
- Mailing Phone
- (608) 294-6218
- Mailing Fax
- (608) 250-1384
- Is Sole Proprietor?
- No
- Is Organization Subpart?
- No
- Enumeration Date
- 04-03-2007
- Last Update Date
- 09-10-2025
- Code Navigator
Dean Retail Services, Inc. is a medicare supplier with PTAN 20517401 who accepts Medicare assignment for all durable medical equipment and supplies. The provider accepts the Medicare allowable as payment in full.The supplier carries the following product categories: Prosthetic Lenses: Conventional Eyeglasses or Prosthetic Lenses: Conventional Contact Lenses.
Location Map
Specialty - Primary Taxonomy
The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.
- Classification
Technician/Technologist Optician
- Taxonomy Code
- 156FX1800X
- Type
- Eye and Vision Services Providers
- License State
- WI
- Taxonomy Description
- Opticians help fit eyeglasses and contact lenses, following prescriptions from Ophthalmologists and Optometrists. They also help customers decide which eyeglass frame or contact lenses to buy.
Secondary Taxonomies
The provider has reported to the NPI enumerator additional taxonomy codes. Multiple taxonomy codes may represent subspecialties or other areas of specialization the provider maybe licensed to practice.
| No. | Taxonomy Code | Type | Classification / Specialization |
License No. (State) |
|---|---|---|---|---|
| 1 | 332H00000X | Suppliers | Eyewear Supplier |
Insurance Plans Accepted
According to publicly available information the provider might be accepting the following health plans from these health insurance companies:
Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.
Specific plan information not avaialable, please contact the provider to verify if your insurance plan is accepted.
*Please verify directly with this provider to make sure your insurance plan is currently accepted.
Additional Identifiers
The NPI Enumerator encourages providers to submit additional identifiers with their NPI application although the submission of this information is optional. The additional identifier(s) section includes other numbers or codes currently or formerly used as an identifier for the provider by other public healthcare entities. The identifiers may include UPIN, NSC, OSCAR, DEA, Medicaid State or PIN identification numbers.
| Identifier | Type / Code | Identifier State | Identifier Issuer |
|---|---|---|---|
| 384-40-900 | MEDICAID (05) | WI |
Medical Equipment Supplier
The provider carries the following medical supplies product categories:
- PTAN
- 20517401
- Accepts Medicare Assignment
- YES
- Specialities List
- Optician.
- Competitive Bidding
- NO
Supplies List
- Prosthetic Lenses: Conventional Eyeglasses - Conventional Eyeglasses
- Prosthetic Lenses: Conventional Contact Lenses - Conventional Contact Lenses
Reviews for DEAN RETAIL SERVICES, INC.
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NPI Number Validation
How NPI Validation Works
The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.
To verify the NPI 1588785687, we treat the final digit (7) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 73. The final step is to find the difference between that total and the next multiple of ten (80 - 73 = 7).
Digit-by-digit view
Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.
Step 1: Double every other digit from the right
Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.
Step 2: Add all digits plus the NPI constant
Add the transformed values, the unchanged digits, and the constant 24.
Step 3: Find the amount needed to reach the next multiple of 10
The next multiple of ten after 73 is 80. The difference is the calculated check digit.
Other Providers at the Same Location
The following 1 provider is registered at the same or a nearby location.
SUN PRAIRIE, WI 53590
Frequently Asked Questions
The NPI number assigned to this healthcare provider is 1588785687, enumerated as an "organization" on April 03, 2007.
The provider is located at 2850 OKEEFFE AVE STE 200 SUN PRAIRIE, WI 53590 and the phone number is (608) 282-2200.
Technician/Technologist with taxonomy code 156FX1800X and a focus in Optician.
The provider might be accepting Accepts: Medicare and Medicaid. Please consult your insurance carrier or call the provider to verify.
