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SSM HEALTH DAVIS DUEHR DEAN EYE CARE-EAST
NPI 1942323795
Technician/Technologist - Optician in Madison, WI

Active since April 09, 2007CLIA 52D2272048 · Waiver
1821 S STOUGHTON RD STE 200, MADISON, WI 53716(608) 260-6020(608) 260-6181 Get Directions Write a Review

NPPES record last updated: August 3, 2020. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Aug 3, 2020, Feb 27, 2019, Jan 13, 2017 (3 updates tracked since 2017).

About Ssm Health Davis Duehr Dean Eye Care-east NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SSM HEALTH DAVIS DUEHR DEAN EYE CARE-EAST (NPI 1942323795) is a healthcare organization registered as an optician in Madison, Wisconsin and active in the NPI registry since April 2007. The organization holds a CLIA Waiver certificate valid through November 13, 2026 and lists Amy J Grinnell, Vice President Finance, as its authorized official.

NPPES Registry Identity

NPI1942323795
Entity TypeOrganization
Primary Taxonomy156FX1800X
Legal Business NameDEAN RETAIL SERVICES, INC.
Location Address1821 S STOUGHTON RD STE 200Madison, WI 53716-2257
Mailing Address1808 W Beltline HwyMadison, WI 53713-2334 · (608) 294-6218 · Fax (608) 250-1384
Phone(608) 260-6020
Fax(608) 260-6181
Organization SubpartNo
Authorized OfficialAmy J GrinnellVice President Finance · (608) 260-3586
Enumeration DateApril 9, 2007
Last NPPES UpdateAugust 3, 20203 updates tracked since enumeration
NPPES CertifiedAugust 3, 2020
✔ NPI 1942323795 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses 2

★ Primary SpecialtyTechnician/Technologist · OpticianEye and Vision Services Providers
Taxonomy Code156FX1800X
Definition
Opticians help fit eyeglasses and contact lenses, following prescriptions from Ophthalmologists and Optometrists. They also help customers decide which eyeglass frame or contact lenses to buy.
Also ListedEyewear SupplierTaxonomy 332H00000X
1821 S STOUGHTON RD STE 200, Madison, WI 53716
Open in Google Maps ↗

Other Names 1

Doing Business AsSsm Health Davis Duehr Dean Eye Care-east

Other Identifiers 1

Medicaid1942323795WI

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Anthem Blue Cross and Blue Shield.Insurance ›

CLIA Laboratory Certificates CMS CLIA

Laboratory certificates issued under the Clinical Laboratory Improvement Amendments (CLIA) program, which sets federal quality standards for human laboratory testing in the United States. There is no official CMS crosswalk between CLIA and NPI numbers; these certificates are associated with this NPI by matching facility names, locations and phone numbers in the CMS CLIA registry.

Certificate of Waiver 52D2272048

Ssm Health-Davis Duehr Dean (dmg East Madison) · Madison, WI
Active · expires Nov 13, 2026
CLIA Number52D2272048
Laboratory TypePhysician Office
Certificate Effective DateNovember 14, 2024
Certificate Expiration DateNovember 13, 2026
Laboratory DirectorDr. Stephen M. Boorstein
Laboratory Phone(608) 260-6557
Laboratory LocationSsm Health-Davis Duehr Dean (dmg East Madison)1821 S Stoughton Rd, Madison, WI 53716
CLIA data matches this NPI record on: Address
This certificate is issued to a laboratory to perform only waived tests.

Medical Equipment Supplier Medicare DMEPOS 6

Medicare supplier enrollment and the product categories Ssm Health Pharmacy carries, from the Medicare DMEPOS supplier directory.

Ssm Health Pharmacy

DMEPOS supplier · Madison, WIOperated by Dean Retail Services, Inc.
✔

Accepts Medicare assignment

Ssm Health Pharmacy agrees to accept the Medicare-approved amount as full payment for covered equipment and supplies. Medicare patients are not billed beyond the standard deductible and coinsurance.

PTAN (Medicare Supplier Number)20516669
Medicare Participant SinceJanuary 1, 2013
Supplier Location1821 S Stoughton Rd Ste 300Madison, WI 53716
Phone(608) 260-6500
Supplier Specialties
Pharmacy

Medicare Product Categories

Epoetin
Epoetin is a man-made version of human erythropoietin (EPO)
Immunosuppressive Drugs
Immunosuppressive drugs require dosage, frequency, and route of administration to prevent or treat the rejection of an organ transplant
Nebulizer Drugs
Albuterol, levalbuterol, and metaproterenol are all short-acting bronchodilators with beta-adrenergic stimulatory effect
Oral Anticancer Drugs
FDA anticancer drugs
Oral Antiemetic Drugs
FDA antiemetic drugs
Blood Glucose Monitors/Supplies (Non-Mail Order)
Home blood glucose monitors including lancets, reagent strips, and other supplies necessary for the proper functioning of the device
Product categories are from the Medicare DMEPOS supplier directory. Contact the supplier to confirm current availability of specific items.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Dean Retail Services, Inc.'s NPI number?

The NPI number for Dean Retail Services, Inc. is 1942323795. It was assigned to this organization in the NPPES registry on April 9, 2007. The provider is doing business as Ssm Health Davis Duehr Dean Eye Care-East.

Where is Dean Retail Services, Inc. located?

Dean Retail Services, Inc. is located at 1821 S Stoughton Rd Ste 200, Madison, WI 53716. The listed phone number is (608) 260-6020.

What is Dean Retail Services, Inc.'s specialty?

The primary specialty registered for this NPI is Technician/Technologist, specializing in Optician, with taxonomy code 156FX1800X.

Does Dean Retail Services, Inc. accept Medicare assignment for medical equipment?

Yes. As a Medicare medical equipment supplier, Ssm Health Pharmacy accepts Medicare assignment: the supplier accepts the Medicare-approved amount as payment in full for covered equipment and supplies.

Does Dean Retail Services, Inc. hold a CLIA laboratory certificate?

Yes. A Certificate of Waiver (number 52D2272048) is associated with this NPI, valid through November 13, 2026. CLIA certificates authorize laboratory testing under the federal Clinical Laboratory Improvement Amendments program.

What insurance does Dean Retail Services, Inc. accept?

Health plans from Anthem Blue Cross and Blue Shield list Dean Retail Services, Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Dean Retail Services, Inc. was last updated on August 3, 2020. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 6 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.