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HEARTLAND OPTICAL INC.
NPI 1740480433
Eyewear Supplier in Lincoln, NE

Active since July 20, 2007
1012 N 27TH ST, LINCOLN, NE 68503(402) 476-3311(402) 476-0157 Get Directions Write a Review

NPPES record last updated: July 20, 2007. Verified against the NPPES registry weekly; last sync: August 09, 2026.

About Heartland Optical Inc. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

HEARTLAND OPTICAL INC. (NPI 1740480433) is a healthcare organization registered as an eyewear supplier in Lincoln, Nebraska and active in the NPI registry since July 2007. The organization lists Thomas M Conrad, President, as its authorized official.

NPPES Registry Identity

NPI1740480433
Entity TypeOrganization
Primary Taxonomy332H00000X
Legal Business NameHEARTLAND OPTICAL INC.
Location Address1012 N 27TH STLincoln, NE 68503-1802
Mailing Address1012 N 27th StLincoln, NE 68503-1802 · (402) 476-3311 · Fax (402) 476-0157
Phone(402) 476-3311
Fax(402) 476-0157
Organization SubpartYes
Authorized OfficialThomas M ConradPresident · (402) 476-3311
Enumeration DateJuly 20, 2007
✔ NPI 1740480433 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyEyewear SupplierSuppliers
Taxonomy Code332H00000X
Definition
An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
1012 N 27TH ST, Lincoln, NE 68503
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Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Blue Cross and Blue Shield of Nebraska.Insurance ›

Patient Reviews User submitted

Reviews are submitted by site visitors and approved by a human moderator before publication.

Review by Nichole ***** October 15, 2025

5/5
I so glad that I started to see the people at Hearland optical, I literally thought it was the end of the world a month or so ago, And then I visited the 84th & Holdrege location with about 30minutes notification,(on my part!) Well about 20 minutes after Heartland closes I just happen to sit on my glasses BROKEN!! THESE LADIES MADE MY DAY WHEN I WALKED IN WITH SUPERGLUE ALL OVER MY GLASSES!!!
Provider 5/5 Office Staff 5/5
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Other Providers at the Same Location NPPES 3

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

JENNIFER L YAGER O.D.
Optometrist
1012 N 27TH ST
LINCOLN, NE 68503
Lancaster County (402) 476-3311
JENNIFER WEMHOFF OD
Optometrist
1012 N 27TH ST
LINCOLN, NE 68503
Lancaster County (402) 476-3311
DR. CASSITY WEST OD
Optometrist
1012 N 27TH ST
LINCOLN, NE 68503
Lancaster County (402) 476-3311

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Heartland Optical Inc.'s NPI number?

The NPI number for Heartland Optical Inc. is 1740480433. It was assigned to this organization in the NPPES registry on July 20, 2007.

Where is Heartland Optical Inc. located?

Heartland Optical Inc. is located at 1012 N 27th St, Lincoln, NE 68503. The listed phone number is (402) 476-3311.

What is Heartland Optical Inc.'s specialty?

The primary specialty registered for this NPI is Eyewear Supplier with taxonomy code 332H00000X.

What insurance does Heartland Optical Inc. accept?

Health plans from Blue Cross and Blue Shield of Nebraska list Heartland Optical Inc. as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Heartland Optical Inc. was last updated on July 20, 2007. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 19 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.