HEARTLAND OPTICAL INC.
NPI 1740480433
Eyewear Supplier in Lincoln, NE
NPI Status: Active since July 20, 2007
Contact Information
1012 N 27TH ST
LINCOLN, NE
ZIP 68503
Phone: (402) 476-3311
Fax: (402) 476-0157
- Organization
- Eyewear Supplier
- Accepts Insurance
About HEARTLAND OPTICAL INC.
This page provides the complete NPI Profile along with additional information for Heartland Optical Inc., a provider established in Lincoln, Nebraska operating as a Eyewear Supplier. The healthcare provider is registered in the NPI registry with number 1740480433 assigned on July 2007. The practitioner's primary taxonomy code is 332H00000X. The provider is registered as an organization and their NPI record was last updated 19 years ago. The authorized official of this NPI record is Mr. Thomas M Conrad (President)
- NPI
- 1740480433
- Provider Name
- HEARTLAND OPTICAL INC.
- Entity Type
- Organization
- Location Address
- 1012 N 27TH ST LINCOLN, NE 68503
- Location Phone
- (402) 476-3311
- Location Fax
- (402) 476-0157
- Mailing Address
- 1012 N 27TH ST LINCOLN, NE 68503
- Mailing Phone
- (402) 476-3311
- Mailing Fax
- (402) 476-0157
- Is Sole Proprietor?
- No
- Is Organization Subpart?
- Yes
- Enumeration Date
- 07-20-2007
- Last Update Date
- 07-20-2007
- Code Navigator
Location Map
Specialty - Primary Taxonomy
The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.
- Classification
Eyewear Supplier
- Taxonomy Code
- 332H00000X
- Type
- Suppliers
- Taxonomy Description
- An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
Insurance Plans Accepted
According to publicly available information the provider might be accepting the following health plans from these health insurance companies:
- HeartlandBlue Bronze 0% Coinsurance after Deductible NEtwork Blue - EPO
- HeartlandBlue Bronze 0% Coinsurance after Deductible NEtwork Blue PPO - PPO
- HeartlandBlue Bronze 6000 Premier Select BlueChoice w/ Adult Vision - EPO
- HeartlandBlue Bronze HSA 6500 NEtwork Blue - EPO
- HeartlandBlue Bronze HSA 6500 NEtwork Blue PPO - PPO
- HeartlandBlue Bronze HSA 6500 Premier Select BlueChoice - EPO
- HeartlandBlue Bronze Standard 7500 NEtwork Blue - EPO
- HeartlandBlue Bronze Standard 7500 NEtwork Blue PPO - PPO
- HeartlandBlue Bronze Standard 7500 Premier Select BlueChoice - EPO
- HeartlandBlue Gold $0 PCP Visit 1500 NEtwork Blue - EPO
- HeartlandBlue Gold $0 PCP Visit 1500 NEtwork Blue PPO - PPO
- HeartlandBlue Gold $0 PCP Visit 1500 Premier Select BlueChoice - EPO
- HeartlandBlue Gold 1000 NEtwork Blue w/ Adult Vision - EPO
- HeartlandBlue Gold 1000 NEtwork Blue w/ Adult Vision PPO - PPO
- HeartlandBlue Gold 1000 Premier Select BlueChoice w/ Adult Vision - EPO
- HeartlandBlue Gold Standard 2000 NEtwork Blue - EPO
- HeartlandBlue Gold Standard 2000 NEtwork Blue PPO - PPO
- HeartlandBlue Gold Standard 2000 Premier Select BlueChoice - EPO
- HeartlandBlue Silver $0 PCP Visit 4500 NEtwork Blue - EPO
- HeartlandBlue Silver $0 PCP Visit 4500 NEtwork Blue PPO - PPO
*Please verify directly with this provider to make sure your insurance plan is currently accepted.
Reviews for HEARTLAND OPTICAL INC.
5 out of 5 stars - Review by Nichole ***** on October 15, 2025
I so glad that I started to see the people at Hearland optical, I literally thought it was the end of the world a month or so ago, And then I visited the 84th & Holdrege location with about 30minutes notification,(on my part!) Well about 20 minutes after Heartland closes I just happen to sit on my glasses BROKEN!! THESE LADIES MADE MY DAY WHEN I WALKED IN WITH SUPERGLUE ALL OVER MY GLASSES!!!
NPI NPI Number Validation
How NPI Validation Works
The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.
To verify the NPI 1740480433, we treat the final digit (3) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 67. The final step is to find the difference between that total and the next multiple of ten (70 - 67 = 3).
Digit-by-digit view
Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.
Step 1: Double every other digit from the right
Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.
Step 2: Add all digits plus the NPI constant
Add the transformed values, the unchanged digits, and the constant 24.
Step 3: Find the amount needed to reach the next multiple of 10
The next multiple of ten after 67 is 70. The difference is the calculated check digit.
Other Providers at the Same Location
The following 3 providers are registered at the same or a nearby location.
Frequently Asked Questions
The NPI number assigned to this healthcare provider is 1740480433, enumerated as an "organization" on July 20, 2007.
The provider is located at 1012 N 27TH ST LINCOLN, NE 68503 and the phone number is (402) 476-3311.
Eyewear Supplier with taxonomy code 332H00000X.
The provider might be accepting Accepts: Blue Cross and Blue Shield of Nebraska. Please consult your insurance carrier or call the provider to verify.
