Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

SERENITY FIRST , LLC
NPI 1730786138
Hospice Care, Community Based in Richmond, VA

Q: What is Serenity First , LLC's NPI number?

The NPI number for Serenity First , LLC is 1730786138. It was assigned to this organization in the NPPES registry on October 8, 2020.

Q: What is Serenity First , LLC's specialty?

The primary specialty registered for this NPI is Hospice Care, Community Based with taxonomy code 251G00000X.

Active since October 08, 2020

4915 FITZHUGH AVE, RICHMOND, VA 23230(804) 562-5777(804) 562-5730 Get Directions Write a Review

NPPES record last updated: July 7, 2026. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Jul 7, 2026, Nov 4, 2020, Oct 8, 2020 (3 updates tracked since 2020).

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About Serenity First , Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

SERENITY FIRST , LLC (NPI 1730786138) is a healthcare organization registered as a hospice care, community based in Richmond, Virginia and active in the NPI registry since October 2020. The organization lists Deborah J Johnston, Owner, as its authorized official.

NPPES Registry Identity

NPI1730786138

Entity TypeOrganization

Primary Taxonomy251G00000X

Legal Business NameSERENITY FIRST , LLC

Location Address4915 FITZHUGH AVERichmond, VA 23230-3544

Mailing Address4915 Fitzhugh AveRichmond, VA 23230-3544 · (804) 562-5777 · Fax (804) 562-5730

Phone(804) 562-5777

Fax(804) 562-5730

Organization SubpartNo

Authorized OfficialDeborah J JohnstonOwner · (804) 562-5777

Enumeration DateOctober 8, 2020

Last NPPES UpdateJuly 7, 20263 updates tracked since enumeration

NPPES CertifiedJuly 7, 2026

✔ NPI 1730786138 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyHospice Care, Community BasedAgencies

Taxonomy Code251G00000X

4915 FITZHUGH AVE, Richmond, VA 23230

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Hospice Care Quality CMS Care Compare

Quality measures, care settings and the Hospice Care Index for Serenity First LLC (CMS certification number 491638), from CMS Care Compare.

Serenity First LLC

Hospice · Richmond, VA

OwnershipFor-Profit

CMS Certification Number491638

CMS RegionRegion 3

Medicare-Certified SinceApril 22, 2021

Location4915 Fritzhugh AvenueRichmond, VA 23230 · Henrico County

Phone(804) 562-5730

Quality Measures

Hospice and Palliative Care Treatment Preferences

45 patient stays

100%

Beliefs & Values Addressed (if desired by the patient)

45 patient stays

88.9%

Hospice and Palliative Care Pain Screening

45 patient stays

88.9%

Hospice and Palliative Care Dyspnea Screening

45 patient stays

100%

Hospice and Palliative Care Dyspnea Treatment

21 patient stays

95.2%

Hospice and Palliative Care Composite Process Measure

45 patient stays

77.8%

Hospice Visits in the Last Days of Life

196 patient stays

39.8%

Measures are reported under the CMS Hospice Quality Reporting Program. Reporting periods vary by measure (2022 to 2023). Measures without current CMS data are not shown.

10/10

Hospice Care IndexTen claims-based indicators of care processes · CMS Care Compare

CHC/GIP provided

National percentile 51

Gaps in nursing visits

National percentile 26

36%

Early live discharges

National percentile 82

11.1%

Late live discharges

National percentile 40

36.1%

Burdensome transitions, Type 1

National percentile 59

8.3%

Burdensome transitions, Type 2

National percentile 43

Per-beneficiary spending

National percentile 49

$16,500

Nurse care minutes per routine home care days

National percentile 61

13.2 minutes

Skilled nursing minutes on weekends

National percentile 15

4.9%

Visits near death

National percentile 32

89.7%

Percentiles compare this hospice with all hospices nationally, as published by CMS.

Other Providers at the Same Location NPPES

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

SERENITY ADVOCATES

Home Health

4915 FITZHUGH AVE
RICHMOND, VA 23230

Henrico County (804) 562-5777

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Serenity First , LLC's NPI number?

The NPI number for Serenity First , LLC is 1730786138. It was assigned to this organization in the NPPES registry on October 8, 2020.

Where is Serenity First , LLC located?

Serenity First , LLC is located at 4915 Fitzhugh Ave, Richmond, VA 23230. The listed phone number is (804) 562-5777.

What is Serenity First , LLC's specialty?

The primary specialty registered for this NPI is Hospice Care, Community Based with taxonomy code 251G00000X.

Is Serenity First , LLC a Medicare-certified hospice?

Yes. Serenity First LLC is a Medicare-certified hospice (CMS certification number 491638), certified since April 22, 2021.

When was this NPI record last updated?

The NPPES record for Serenity First , LLC was last updated on July 7, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 32 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.