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MS. KELLY MARIE FARROW NP
NPI 1730560103
Nurse Practitioner - Family in Rochester, NY

Active since June 11, 2015PECOS EnrolledAccepts Medicare Assignment
76.84/100
CMS Quality Rating
490 TITUS AVE, ROCHESTER, NY 14617(585) 386-3860(585) 386-8100 Get Directions Write a Review

NPPES record last updated: October 11, 2025. Verified against the NPPES registry weekly; last sync: August 02, 2026.

Record update history: Oct 11, 2025, May 7, 2025 (2 updates tracked since 2025).

About Ms. Kelly Marie Farrow Np NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

MS. KELLY MARIE FARROW NP (NPI 1730560103) is an individual family provider in Rochester, New York, licensed in New York (339722) and active in the NPI registry since June 2015. She is enrolled in Medicare PECOS, is affiliated with Strong Memorial Hospital, and maintains a secondary practice location in Rochester.

NPPES Registry Identity

NPI1730560103
Entity TypeIndividualFemale
Primary Taxonomy363LF0000X
Provider Legal NameMS. KELLY MARIE FARROWCredential: NP
Location Address490 TITUS AVERochester, NY 14617-3541
Mailing Address490 Titus AveRochester, NY 14617-3541 · (585) 386-3860 · Fax (585) 386-8100
Phone(585) 386-3860
Fax(585) 386-8100
Sole ProprietorNo
Medical School CMSOtherGraduated 2015
Enumeration DateJune 11, 2015
Last NPPES UpdateOctober 11, 20252 updates tracked since enumeration
NPPES CertifiedOctober 11, 2025
✔ NPI 1730560103 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyNurse Practitioner · FamilyPhysician Assistants & Advanced Practice Nursing Providers
Taxonomy Code363LF0000X
License✔ Licensed in NY · 339722
490 TITUS AVE, Rochester, NY 14617
Open in Google Maps ↗

Secondary Practice Location 1

Location 1601 Elmwood AveRochester, NY 14642-0001 · Phone (585) 275-5871 · Fax (585) 273-1055

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Ms. Kelly Marie Farrow Np is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID8022325976
PECOS Enrollment IDI20150910000223
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more 99215
This service involves a follow-up appointment for existing patients, lasting between 40 to 54 minutes. During this time, your healthcare provider will assess your current health status, discuss any changes or concerns, review your treatment plan, and answer any questions you may have.
30 services17 patients

Hospital Affiliations CMS Care Compare

Hospitals where this provider delivers care, identified from recent Medicare claims and place-of-service records.

Strong Memorial Hospital

Acute Care Hospitals · Rochester, NY
2/5 CMS rating
OwnershipVoluntary non-profit - Private
CMS Certification Number330285
Location601 Elmwood AveRochester, NY 14642 · Monroe County
Emergency services Birthing friendly

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 14617 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$84.93 typical visit price
range $54.87 – $166.88
Typical copayment $21.23 (range $13.71 – $41.72)
Most-billed visit code 99203
Established Patient
$97.08 typical visit price
range $17.54 – $136.14
Typical copayment $24.27 (range $4.38 – $34.03)
Most-billed visit code 99214
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

76.84/100
MIPS Final ScoreMerit-based Incentive Payment System · CMS Quality Payment Program
Scored as part of a group practice
Quality68.2
Promoting Interoperability100
Improvement Activities40
Cost42.68

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

KELLY M FARROW FAMILY HEALTH NURSE PRACTITIONER PC
Clinic/Center (Primary Care)
490 TITUS AVE
ROCHESTER, NY 14617
Monroe County (585) 386-3860
DR. EDWARD JOHN BONAVILLA DPM
Podiatrist (Foot & Ankle Surgery)
490 TITUS AVE
ROCHESTER, NY 14617
Monroe County (585) 544-3620

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Kelly Farrow's NPI number?

The NPI number for Kelly Farrow is 1730560103. It was assigned to this individual provider in the NPPES registry on June 11, 2015.

Where is Kelly Farrow located?

Kelly Farrow practices at 490 Titus Ave, Rochester, NY 14617. The listed phone number is (585) 386-3860.

What is Kelly Farrow's specialty?

The primary specialty registered for this NPI is Nurse Practitioner, specializing in Family, with taxonomy code 363LF0000X.

Is Kelly Farrow enrolled in Medicare?

Yes. Kelly Farrow is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

Is Kelly Farrow affiliated with any hospitals?

According to CMS data, Kelly Farrow is affiliated with Strong Memorial Hospital.

When was this NPI record last updated?

The NPPES record for Kelly Farrow was last updated on October 11, 2025. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 9 months ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.