UNIVERSITY HEALTH ASSOCIATES
NPI 1710189816
Chiropractor in Madison, WI

Q: What is University Health Associates's NPI number?

The NPI number for University Health Associates is 1710189816. It was assigned to this organization in the NPPES registry on June 1, 2007.

Q: What is University Health Associates's specialty?

The primary specialty registered for this NPI is Chiropractor with taxonomy code 111N00000X.

Active since June 01, 2007

3555 UNIVERSITY AVE, MADISON, WI 53705(608) 231-3900(608) 231-6800 Get Directions Write a Review

NPPES record last updated: May 8, 2015. Verified against the NPPES registry weekly; last sync: November 01, 2026.

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About University Health Associates NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

UNIVERSITY HEALTH ASSOCIATES (NPI 1710189816) is a healthcare organization registered as a chiropractor in Madison, Wisconsin and active in the NPI registry since June 2007. The organization lists Laroy Donald Reek, Chiropractor, as its authorized official.

NPPES Registry Identity

NPI1710189816

Entity TypeOrganization

Primary Taxonomy111N00000X

Legal Business NameUNIVERSITY HEALTH ASSOCIATES

Location Address3555 UNIVERSITY AVEMadison, WI 53705-2140

Mailing Address3555 University AveMadison, WI 53705-2140 · (608) 231-3900 · Fax (608) 231-6800

Phone(608) 231-3900

Fax(608) 231-6800

Organization SubpartNo

Authorized OfficialLaroy Donald ReekChiropractor · (608) 231-3900

Enumeration DateJune 1, 2007

Last NPPES UpdateMay 8, 2015

✔ NPI 1710189816 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyChiropractorChiropractic Providers

Taxonomy Code111N00000X

License✔ Licensed in WI · 2228

Definition

A provider qualified by a Doctor of Chiropractic (D.C.), licensed by the State and who practices chiropractic medicine -that discipline within the healing arts which deals with the nervous system and its relationship to the spinal column and its interrelationship with other body systems.

3555 UNIVERSITY AVE, Madison, WI 53705

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Other Identifiers 2

Other1932289857WI · Individual Npi Number

Medicare UPINT63075WI

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Quartz.Insurance ›

Medicare Participation & PECOS CMS

Medicare enrollment and the clinicians who bill Medicare through this organization, from CMS.

Medicare Enrollment Status

✔

Enrolled in Medicare (PECOS)

University Health Associates is registered in the CMS Provider Enrollment, Chain and Ownership System (PECOS).

Clinicians Billing Medicare Through This Organization

Medicare enrollment records show 1 clinician reassigns Medicare billing to University Health Associates, which bills Medicare for the services this clinician delivers.

Clinician (1)

Laroy Reek, D.C.

Chiropractic

NPI 1932289857

3555 UNIVERSITY AVE
Madison, WI 53705

(608) 231-3900

✔ Accepts MedicareSame address

Source: CMS Revalidation Reassignment List, October 2026 release. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is University Health Associates's NPI number?

The NPI number for University Health Associates is 1710189816. It was assigned to this organization in the NPPES registry on June 1, 2007.

Where is University Health Associates located?

University Health Associates is located at 3555 University Ave, Madison, WI 53705. The listed phone number is (608) 231-3900.

What is University Health Associates's specialty?

The primary specialty registered for this NPI is Chiropractor with taxonomy code 111N00000X.

Is University Health Associates enrolled in Medicare?

Yes. University Health Associates is registered in the Medicare PECOS enrollment system.

How many clinicians bill Medicare through University Health Associates?

According to the CMS Revalidation Reassignment List (October 2026 release), 1 clinician (Chiropractic) reassigns their Medicare billing to University Health Associates. A reassignment is filed with Medicare on form CMS-855R, signed by both the clinician and the organization, and lets the organization bill Medicare and receive payment for the clinician's services. Reassignment records can lag staffing changes; confirm a current affiliation with the organization.

What insurance does University Health Associates accept?

Health plans from Quartz list University Health Associates as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for University Health Associates was last updated on May 8, 2015. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 11 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.