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GRO OPTICAL, LLC
NPI 1700917440
Eyewear Supplier in Ionia, MI

Active since March 07, 2007
537 W MAIN ST, IONIA, MI 48846(616) 523-2020(616) 527-3756 Get Directions Write a Review

NPPES record last updated: February 15, 2021. Verified against the NPPES registry weekly; last sync: August 09, 2026.

Record update history: Feb 15, 2021, Jan 7, 2021 (2 updates tracked since 2021).

About Gro Optical, Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

GRO OPTICAL, LLC (NPI 1700917440), doing business as Grand Rapids Opticians, Llc, is a healthcare organization registered as an eyewear supplier in Ionia, Michigan and active in the NPI registry since March 2007. The organization lists Kelly Mccrann, Ceo, as its authorized official.

NPPES Registry Identity

NPI1700917440
Entity TypeOrganization
Primary Taxonomy332H00000X
Legal Business NameGRO OPTICAL, LLC
Location Address537 W MAIN STIonia, MI 48846-1652
Mailing Address750 E Beltline Ave NeGrand Rapids, MI 49525-6049 · (616) 942-1350 · Fax (616) 949-1670
Phone(616) 523-2020
Fax(616) 527-3756
Organization SubpartNo
Authorized OfficialKelly MccrannCeo · (636) 227-2600
Enumeration DateMarch 7, 2007
Last NPPES UpdateFebruary 15, 20212 updates tracked since enumeration
NPPES CertifiedFebruary 15, 2021
✔ NPI 1700917440 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyEyewear SupplierSuppliers
Taxonomy Code332H00000X
Definition
An organization that provides spectacles, contact lenses, and other vision enhancement devices prescribed by an optometrist or ophthalmologist.
537 W MAIN ST, Ionia, MI 48846
Open in Google Maps ↗

Other Names 3

Former Legal Business NameGrand Rapids Opticians, Llc
Doing Business AsG.r.o. Optical Llc
Doing Business AsGro Optical, Llc

Other Identifiers 1

Other540D105120MI · Bcbs Of Mi

Accepted Insurance

The full list of accepted plans is on the Insurance tab. Issuers include Priority Health.Insurance ›

Medical Equipment Supplier Medicare DMEPOS

Medicare supplier enrollment and the product categories Gro Optical LLC carries, from the Medicare DMEPOS supplier directory.

Gro Optical LLC

DMEPOS supplier · Ionia, MI
✔

Accepts Medicare assignment

Gro Optical LLC agrees to accept the Medicare-approved amount as full payment for covered equipment and supplies. Medicare patients are not billed beyond the standard deductible and coinsurance.

PTAN (Medicare Supplier Number)20659937
Medicare Participant SinceJanuary 1, 1998
Supplier Location537 W Main StIonia, MI 48846
Phone(616) 523-2020
Supplier Specialties
Optician

Medicare Product Categories

Prosthetic Lenses: Conventional Eyeglasses
Conventional Eyeglasses
Product categories are from the Medicare DMEPOS supplier directory. Contact the supplier to confirm current availability of specific items.

Other Providers at the Same Location NPPES 7

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

KARA KRUPP
Optometrist
537 W MAIN ST
IONIA, MI 48846
Ionia County (877) 338-9797
AMANDA JANDERNOA PT, DPT
Physical Therapist
537 W MAIN ST
IONIA, MI 48846
Ionia County (616) 527-0558
PABLO RODRIGUEZ OTR
Occupational Therapist
537 W MAIN ST
IONIA, MI 48846
Ionia County (616) 527-0558
MCKENNA RAE KEYES
Optometrist
537 W MAIN ST
IONIA, MI 48846
Ionia County (616) 588-6598
MEGAN LEIGH DARCY ATC
Specialist/Technologist (Athletic Trainer)
537 W MAIN ST
IONIA, MI 48846
Ionia County (616) 523-1010
MICHAEL ANTHONY VACCARIELLO MD
Orthopaedic Surgery
537 W MAIN ST
IONIA, MI 48846
Ionia County (616) 523-1010
DILLIE M ZILAFRO ANPC MSN RNC
Nurse Practitioner (Family)
537 W MAIN ST, STE 101
IONIA, MI 48846
Ionia County (616) 527-3250

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Gro Optical, LLC's NPI number?

The NPI number for Gro Optical, LLC is 1700917440. It was assigned to this organization in the NPPES registry on March 7, 2007. The provider is doing business as G.R.O. Optical LLC. The provider was formerly known as Grand Rapids Opticians, LLC.

Where is Gro Optical, LLC located?

Gro Optical, LLC is located at 537 W Main St, Ionia, MI 48846. The listed phone number is (616) 523-2020.

What is Gro Optical, LLC's specialty?

The primary specialty registered for this NPI is Eyewear Supplier with taxonomy code 332H00000X.

Does Gro Optical, LLC accept Medicare assignment for medical equipment?

Yes. As a Medicare medical equipment supplier, Gro Optical LLC accepts Medicare assignment: the supplier accepts the Medicare-approved amount as payment in full for covered equipment and supplies.

What insurance does Gro Optical, LLC accept?

Health plans from Priority Health list Gro Optical, LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Gro Optical, LLC was last updated on February 15, 2021. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 5 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.