BEHAVIOR GURU LLC
NPI 1679994016
Behavior Analyst in Farmington Hills, MI

Active since January 03, 2014
29226 ORCHARD LAKE RD STE 100, FARMINGTON HILLS, MI 48334(866) 960-9898(866) 960-9724 Get Directions Write a Review

NPPES record last updated: April 15, 2025. Verified against the NPPES registry weekly; last sync: July 26, 2026.

Record update history: Dec 6, 2021, Nov 5, 2021, Nov 16, 2016 (3 updates tracked since 2016).

About Behavior Guru Llc NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

BEHAVIOR GURU LLC (NPI 1679994016), doing business as The Behavior Guru Pllc, is a healthcare organization registered as a behavior analyst in Farmington Hills, Michigan and active in the NPI registry since January 2014. The organization lists Mindy Rothstein, Ceo, as its authorized official.

NPPES Registry Identity

NPI1679994016
Entity TypeOrganization
Primary Taxonomy103K00000X
Legal Business NameBEHAVIOR GURU LLC
Location Address29226 ORCHARD LAKE RD STE 100Farmington Hills, MI 48334-3046
Mailing Address29226 Orchard Lake Rd Ste 100Farmington Hills, MI 48334-3046 · (866) 960-9898 · Fax (866) 960-9724
Fax(866) 960-9724
Organization SubpartNo
Authorized OfficialMindy RothsteinCeo · (866) 960-9898
Enumeration DateJanuary 3, 2014
Last NPPES UpdateApril 15, 20253 updates tracked since enumeration
NPPES CertifiedApril 15, 2025
NPI 1679994016 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

Primary SpecialtyBehavior AnalystBehavioral Health & Social Service Providers
Taxonomy Code103K00000X
Definition

A behavior analyst is qualified by at least a master's degree and Behavior Analyst Certification Board certification and/or a state-issued credential (such as a license) to practice behavior analysis independently. Behavior analysts provide the required supervision to assistant behavior analysts and behavior technicians. A behavior analyst delivers services consistent with the dimensions of applied behavior analysis. Common services may include, but are not limited to, conducting behavioral assessments, analyzing data, writing and revising behavior-analytic treatment plans, training others to implement components of treatment plans, and overseeing implementation of treatment plans.

29226 ORCHARD LAKE RD STE 100, Farmington Hills, MI 48334

Other Names 1

Doing Business AsThe Behavior Guru Pllc

Group Practice 1

Group TaxonomyThis provdier is a business group of one or more individual practitioners, all of who practice with the same area of specialization.193400000X SINGLE SPECIALTY GROUP

Accepted Insurance

Other Providers at the Same Location NPPES 8

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Home Health Aide
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Technician
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Technician
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Analyst
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Analyst
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Technician
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Analyst
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334
Behavior Technician
29226 ORCHARD LAKE RD STE 100
FARMINGTON HILLS, MI 48334

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Behavior Guru LLC's NPI number?

The NPI number for Behavior Guru LLC is 1679994016. It was assigned to this organization in the NPPES registry on January 3, 2014. The provider is doing business as The Behavior Guru PLLC.

Where is Behavior Guru LLC located?

Behavior Guru LLC is located at 29226 Orchard Lake Rd Ste 100, Farmington Hills, MI 48334. The listed phone number is (866) 960-9898.

What is Behavior Guru LLC's specialty?

The primary specialty registered for this NPI is Behavior Analyst with taxonomy code 103K00000X.

What insurance does Behavior Guru LLC accept?

Health plans from Blue Care Network of Michigan, Blue Cross Blue Shield of Michigan Mutual Insurance Company and Oscar Insurance Company list Behavior Guru LLC as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Behavior Guru LLC was last updated on April 15, 2025. NPI Profile syncs with the weekly NPPES data releases published by CMS.