HERITAGE LIVING CENTER
NPI 1659662229
Skilled Nursing Facility in Conway, AR

Active since April 29, 2011
5/5
Overall Rating
1175 MORNINGSIDE DR, CONWAY, AR 72034(501) 327-7642(501) 327-2812 Get Directions Write a Review

NPPES record last updated: June 8, 2011. Verified against the NPPES registry weekly; last sync: August 16, 2026.

About Heritage Living Center NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

HERITAGE LIVING CENTER (NPI 1659662229) is a healthcare organization registered as a skilled nursing facility in Conway, Arkansas and active in the NPI registry since April 2011. The organization lists Brandon Adams, President, as its authorized official.

NPPES Registry Identity

NPI1659662229
Entity TypeOrganization
Primary Taxonomy314000000X
Legal Business NameHLNC, INC
Location Address1175 MORNINGSIDE DRConway, AR 72034-3647
Mailing Address1175 Morningside DrConway, AR 72034-3647 · (501) 327-7642 · Fax (501) 327-2812
Fax(501) 327-2812
Organization SubpartYesParent: Rhc Operations, Inc
Authorized OfficialBrandon AdamsPresident · (501) 932-0050
Enumeration DateApril 29, 2011
Last NPPES UpdateJune 8, 2011
NPI 1659662229 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

Primary SpecialtySkilled Nursing FacilityNursing & Custodial Care Facilities
Taxonomy Code314000000X
License Licensed in AR · 946
Definition
(1) A skilled nursing facility is a facility or distinct part of an institution whose primary function is to provide medical, continuous nursing, and other health and social services to patients who are not in an acute phase of illness requiring services in a hospital, but who require primary restorative or skilled nursing services on an inpatient basis above the level of intermediate or custodial care in order to reach a degree of body functioning to permit self care in essential daily living. It meets any licensing or certification standards et forth by the jurisdiction where it is located. A skilled nursing facility may be a freestanding facility or part of a hospital that has been certified by Medicare to admit patients requiring subacute care and rehabilitation; (2) Provides non-acute medical and skilled nursing care services, therapy and social services under the supervision of a licensed registered nurse on a 24-hour basis.
1175 MORNINGSIDE DR, Conway, AR 72034

Other Names 1

Doing Business AsHeritage Living Center

Other Identifiers 2

Medicaid186437311AR
Medicare OSCAR/certification045308AR

Accepted Insurance

Nursing Home Quality Ratings CMS Care Compare

Quality ratings, staffing and inspection history for Heritage Living Center (CMS certification number 045308), from CMS Care Compare.

Heritage Living Center

Nursing home · Conway, AR
5/5 CMS Overall Rating
OwnershipFor profit - Corporation
CMS Certification Number045308
Certified Beds127 beds129 residents per day on average
Medicare & Medicaid Participant SinceApril 3, 1996
Resident & Family CouncilResident council
Automatic sprinkler system

CMS Star Ratings

Quality Measures
Based on a select set of clinical quality measures.
5/5
Long-Stay Quality
Quality of care delivered to long-term residents.
5/5
Short-Stay Quality
Quality of care delivered to short-term and rehabilitation residents.
5/5
Staffing
Based on nursing staff hours relative to resident needs.
3/5
Weighted Health Inspection Score
Lower scores are better; the score summarizes deficiencies found on recent inspections.
45.33
Ratings are assigned by CMS on a one-to-five star scale; five is the highest. Categories without a current CMS rating are not shown.

Staffing & Turnover

Total Nurse Staffing
nurse aide 2.42 · LPN 0.91 · RN 0.4
3.73 hrs per resident per day
Weekend Nurse Staffing
3.12 hrs per resident per day
Physical Therapist Staffing
0.07 hrs per resident per day
Nursing Staff Turnover
Share of nursing staff who left the facility within the past year.
47.3%
Registered Nurse Turnover
14.3%
Administrators Who Have Left
In the past year.
2
Higher staffing hours generally allow more direct care time per resident.

Inspections & Enforcement

Facility-Reported Incidents
0
Substantiated Complaints
1
Fines
1 totaling $9,750.00
Medicare Payment Denials
1
Total Penalties
2
Counts come from CMS inspections and complaint investigations over approximately the past three years. CMS Care Compare data as of October 1, 2024.

Other Providers at the Same Location NPPES 2

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

Skilled Nursing Facility
1175 MORNINGSIDE DR
CONWAY, AR 72034
Licensed Practical Nurse
1175 MORNINGSIDE DR
CONWAY, AR 72034

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Hlnc, Inc's NPI number?

The NPI number for Hlnc, Inc is 1659662229. It was assigned to this organization in the NPPES registry on April 29, 2011. The provider is doing business as Heritage Living Center.

Where is Hlnc, Inc located?

Hlnc, Inc is located at 1175 Morningside Dr, Conway, AR 72034. The listed phone number is (501) 327-7642.

What is Hlnc, Inc's specialty?

The primary specialty registered for this NPI is Skilled Nursing Facility with taxonomy code 314000000X.

Is Hlnc, Inc a Medicare-certified nursing home?

Yes. Heritage Living Center is a Medicare-certified nursing home with 127 certified beds.

What quality rating does Hlnc, Inc have?

CMS rates Heritage Living Center 5 out of 5 stars overall on Care Compare. The full measure detail is in the Nursing Home Quality Ratings section above.

What insurance does Hlnc, Inc accept?

Health plans from Ambetter from Arkansas Health & Wellness, Ambetter from Home State Health, Ambetter from Louisiana Healthcare Connections, Ambetter from Magnolia Health and Ambetter from Superior HealthPlan and 5 other insurers list Hlnc, Inc as in-network in at least one marketplace plan. Coverage varies by plan and year; verify with the insurer or the provider before a visit.

When was this NPI record last updated?

The NPPES record for Hlnc, Inc was last updated on June 8, 2011. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 15 years ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.