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Recently Updated NPI Information — some details in this NPI profile have been updated in the NPI registry within the last 60 days.

DR. COLE BRADFORD WILLOUGHBY M.D.
NPI 1659375301
Dermatology - Dermatopathology in Chula Vista, CA

Active since June 10, 2005PECOS Enrolled
82.5/100
CMS Quality Rating
319 F ST, STE 102, CHULA VISTA, CA 91910(619) 476-1200(619) 420-7849 Get Directions Write a Review

NPPES record last updated: July 13, 2026. Verified against the NPPES registry weekly; last sync: August 02, 2026.

About Dr. Cole Bradford Willoughby M.d. NPPES

Official registry information on file with the National Plan and Provider Enumeration System.

DR. COLE BRADFORD WILLOUGHBY M.D. (NPI 1659375301) is an individual dermatopathology provider in Chula Vista, California, licensed in California (C36597) and active in the NPI registry since June 2005. He is enrolled in Medicare PECOS and is a graduate of Ohio State University College Of Medicine (1968).

NPPES Registry Identity

NPI1659375301
Entity TypeIndividualMale
Primary Taxonomy207ND0900X
Provider Legal NameDR. COLE BRADFORD WILLOUGHBYCredential: M.D.
Location Address319 F ST, STE 102Chula Vista, CA 91910-2666
Mailing Address319 F St, Ste 102Chula Vista, CA 91910-2666 · (619) 476-1200 · Fax (619) 420-7849
Phone(619) 476-1200
Fax(619) 420-7849
Sole ProprietorNo
Medical School CMSOhio State University College Of MedicineGraduated 1968
Enumeration DateJune 10, 2005
Last NPPES UpdateJuly 13, 2026
✔ NPI 1659375301 is a valid, active identifier and passes the ISO check-digit test.

Specialties & Licenses

★ Primary SpecialtyDermatology · DermatopathologyAllopathic & Osteopathic Physicians
Taxonomy Code207ND0900X
License✔ Licensed in CA · C36597
Definition
A dermatopathologist has the expertise to diagnose and monitor diseases of the skin including infectious, immunologic, degenerative and neoplastic diseases. This entails the examination and interpretation of specially prepared tissue sections, cellular scrapings and smears of skin lesions by means of routine and special (electron and fluorescent) microscopes.
319 F ST, Chula Vista, CA 91910
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Other Identifiers 1

Medicaid00C365970CA

Medicare Participation & PECOS CMS

Medicare enrollment, assignment, and ordering and referring status from the CMS PECOS system.

Medicare Enrollment Status

✔

Enrolled in Medicare and accepts Medicare assignment

Dr. Cole Bradford Willoughby M.d. is registered in PECOS and agrees to accept the Medicare-approved amount as full payment. Medicare patients are not billed beyond the standard deductible and coinsurance.

PECOS PAC ID7315113263
PECOS Enrollment IDI20111227000696
Eligible to Order & Refer✔ Part B Labs & Imaging✔ Durable Medical Equipment✔ Home Health Agency✔ Power Mobility DevicesPer the CMS Ordering and Referring file. Eligibility means Medicare pays claims that this provider orders or refers for these categories.

Areas of Expertise CMS Part B claims 3

Services this provider delivered to Medicare fee-for-service patients, from the CMS Medicare utilization data. Higher counts generally reflect more experience with a service; care delivered outside Medicare is not included.

High dose rate electronic brachytherapy, external 0394T
High Dose Rate Electronic Brachytherapy (HDR EBT) is a precise form of radiation therapy. It involves placing a tiny source of radiation directly into the area needing treatment. This allows a high dose of radiation to be delivered directly to the area, while reducing exposure to surrounding healthy tissues.
66 services30 patients
Obtaining data needed to develop the optimal radiation treatment, 1 treatment area 77280
This procedure involves gathering essential information to create the best radiation treatment plan for a specific area. It includes scanning the treatment area and using this data to calculate the precise dose of radiation needed to target the disease effectively, while sparing healthy tissue.
65 services30 patients
Use of externally generated heat to increase temperature of cancer cell, heating to depths 4.0 cm or less 77600
This procedure involves using a source of heat from outside the body to raise the temperature of cancer cells. The heat is applied up to a depth of 4.0 cm beneath the skin surface. The increase in temperature can help in the treatment of the cancer.
48 services30 patients

Physician Visit Costs CMS claims · ZIP area

Typical Medicare office-visit costs in the 91910 ZIP code area, from fee-for-service claims. These are area statistics, not this provider’s prices; actual charges vary by service and coverage.

New Patient
$94.87 typical visit price
range $62.10 – $184.71
Typical copayment $23.71 (range $15.52 – $46.17)
Most-billed visit code 99203
Established Patient
$76.87 typical visit price
range $20.62 – $151.42
Typical copayment $19.21 (range $5.15 – $37.85)
Most-billed visit code 99213
Amounts reflect what Medicare beneficiaries in this ZIP area are typically charged for office visits. Patients with other coverage should check their individual plans.

Medicare Quality Performance CMS QPP · MIPS

Performance in the CMS Quality Payment Program: the MIPS final score across four weighted categories, and the individual quality measures reported to Medicare.

82.5/100
MIPS Final ScoreMerit-based Incentive Payment System · CMS Quality Payment Program
Scored as part of a group practice
Quality98.33
Improvement Activities40
Cost43.91

Reported Quality Measures

Colorectal Cancer Screening
Percentage of adults 50-75 years of age who had appropriate screening for colorectal cancer
97%78 patients4/55-star benchmark: 100%
Medication Reconciliation
The MIPS eligible clinician performs medication reconciliation for at least one transition of care in which the patient is transitioned into the care of the MIPS eligible clinician.
100%690 patients5/55-star benchmark: 100%
Patient-Specific Education
The MIPS eligible clinician must use clinically relevant information from CEHRT to identify patient-specific educational resources and provide access to those materials to at least one unique patient seen by the MIPS eligible clinician.
100%972 patients5/55-star benchmark: 99%
Pneumococcal Vaccination Status for Older Adults
Percentage of patients 65 years of age and older who have ever received a pneumococcal vaccine
78%151 patients4/55-star benchmark: 100%
Provide Patient Access
At least one patient seen by the MIPS eligible clinician during the performance period is provided timely access to view online, download, and transmit to a third party their health information subject to the MIPS eligible clinician's discretion to withhold…
68%972 patients3/55-star benchmark: 100%
Secure Messaging
For at least one unique patient seen by the MIPS eligible clinician during the performance period, a secure message was sent using the electronic messaging function of CEHRT to the patient (or the patient-authorized representative), or in response to a secure…
0%972 patients1/55-star benchmark: 59%
Providers report different measures because they deliver different services; reporting more or less information is not a reflection of quality. Star ratings appear only where CMS assigned them.

Other Providers at the Same Location NPPES 5

Providers registered at the same practice address, or within the immediate area, according to the NPPES registry.

DR. ERICK ALFONSO MAFONG M.D.
Dermatology (MOHS-Micrographic Surgery)
319 F ST, STE 102
CHULA VISTA, CA 91910
San Diego County (619) 476-1200
DR. MARK ANDREW WILLOUGHBY M.D.
Dermatology
319 F ST, STE 102
CHULA VISTA, CA 91910
San Diego County (619) 476-1200
BONITA HOMECARE, INC.
Home Health
319 F ST, SUITE 205
CHULA VISTA, CA 91910
San Diego County (619) 746-6978
CECILIO EMANUEL CROSBY
Home Health
319 F ST, SUITE 205
CHULA VISTA, CA 91910
San Diego County (619) 746-6978
CECILIO EMANUEL CROSBY
Home Health
319 F ST, SUITE 205
CHULA VISTA, CA 91910
San Diego County (619) 746-6978

Frequently Asked Questions NPPES & CMS

Common questions about this NPI record, answered from the official NPPES registry and CMS datasets shown on this page.

What is Cole Willoughby's NPI number?

The NPI number for Cole Willoughby is 1659375301. It was assigned to this individual provider in the NPPES registry on June 10, 2005.

Where is Cole Willoughby located?

Cole Willoughby practices at 319 F St Ste 102, Chula Vista, CA 91910. The listed phone number is (619) 476-1200.

What is Cole Willoughby's specialty?

The primary specialty registered for this NPI is Dermatology, specializing in Dermatopathology, with taxonomy code 207ND0900X.

Is Cole Willoughby enrolled in Medicare?

Yes. Cole Willoughby is registered in the Medicare PECOS system and accepts Medicare assignment, which means accepting the Medicare-approved amount as payment in full for covered services.

When was this NPI record last updated?

The NPPES record for Cole Willoughby was last updated on July 13, 2026. NPI Profile syncs weekly with the NPPES registry data releases published by CMS. This NPI record was last updated 26 days ago. If this record has changed at CMS more recently, you can request an on-demand re-check against the live CMS registry, directly from this page.