COUNSELING ASSOCIATES INC
NPI 1649381120
Community/Behavioral Health in Russellville, AR

NPI Status: Active since August 31, 2006

Contact Information

110 SKYLINE DRIVE
RUSSELLVILLE, AR
ZIP 72801
Phone: (479) 968-1298
Fax: (479) 968-6053

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  • Organization
  • Community/Behavioral Health
  • Accepts Insurance
  • CLIA Number: 04D2246602
  • CLIA Cert. Type: Other - COMMUNITY MENTAL HEALTH
  • CLIA Exp. Date: 12-27-2027

About COUNSELING ASSOCIATES INC

This page provides the complete NPI Profile along with additional information for Counseling Associates Inc, a provider established in Russellville, Arkansas operating as a Community/behavioral Health. The healthcare provider is registered in the NPI registry with number 1649381120 assigned on August 2006. The practitioner's primary taxonomy code is 251S00000X. The provider is registered as an organization and their NPI record was last updated March 2026. The authorized official of this NPI record is Kelly Bunch (Credentialing Director)

NPI
1649381120
Provider Name
COUNSELING ASSOCIATES INC
Entity Type
Organization
Location Address
110 SKYLINE DRIVE RUSSELLVILLE, AR 72801
Location Phone
(479) 968-1298
Location Fax
(479) 968-6053
Mailing Address
2400 S 48TH ST SPRINGDALE, AR 72762
Mailing Phone
(479) 967-5570
Mailing Fax
(479) 968-6053
Is Sole Proprietor?
No
Is Organization Subpart?
No
Enumeration Date
08-31-2006
Last Update Date
03-19-2026
Code Navigator

Location Map

Secondary Locations

  • 316 Highway 65 N
    Marshall, AR 72650
    (870) 448-2179
  • 1021 E Poplar St
    Clarksville, AR 72830
    (479) 754-8610
  • 106 Mountain Place Dr
    Mountain View, AR 72560
    (870) 269-4193
  • 8 Hospital Dr
    Morrilton, AR 72110
    (501) 354-1561
  • 350 Salem Rd Ste 1
    Conway, AR 72034
    (501) 336-8300
  • 1402 E 16th St
    Russellville, AR 72802
    (479) 890-3045
  • 244 Highway 65 N Ste 6
    Clinton, AR 72031
    (501) 745-8007
  • 206 W Main Street
    Perryville, AR 72126
    (501) 889-1590
  • 207 W Main St
    Heber Springs, AR 72543
    (501) 206-0831

Specialty - Primary Taxonomy

The NPI enumerator requires providers to submit at least one taxonomy code. A taxonomy code is a unique 10-character code that describes the healthcare provider type, classification, and the area of specialization. There could be only one primary taxonomy code per NPI record. For individual NPIs the license data is associated to the taxonomy code.

Classification

Community/Behavioral Health

Taxonomy Code
251S00000X
Type
Agencies
Taxonomy Description
A private or public agency usually under local government jurisdiction, responsible for assuring the delivery of community based mental health, intellectual disabilities, substance abuse and/or behavioral health services to individuals with those disabilities. Services may range from companion care, respite, transportation, community integration, crisis intervention and stabilization, supported employment, day support, prevocational services, residential support, therapeutic and supportive consultation, environmental modifications, intensive in-home therapy and day treatment, in addition to traditional mental health and behavioral treatment.

Secondary Taxonomies

The provider has reported to the NPI enumerator additional taxonomy codes. Multiple taxonomy codes may represent subspecialties or other areas of specialization the provider maybe licensed to practice.

No. Taxonomy Code Type Classification /
Specialization
License No. (State)
1261QM0801XAmbulatory Health Care Facilities

Clinic/Center
Mental Health (Including Community Mental Health Center)

(AR)

Insurance Plans Accepted

According to publicly available information the provider might be accepting the following health plans from these health insurance companies:

  • Choice Bronze HSA (QualChoice) - POS
  • Complete Gold - PPO
  • Complete Gold + Vision + Adult Dental - PPO
  • Connected Silver - PPO
  • Connected Silver (QualChoice) - POS
  • Connected Silver (QualChoice) + Vision + Adult Dental - POS
  • Connected Silver (QualChoiceLife) - PPO
  • Connected Silver (QualChoiceLife) + Vision + Adult Dental - PPO
  • Connected Silver + Vision + Adult Dental - PPO
  • Elite Bronze - PPO
  • Complete Gold - EPO
  • Complete Gold + Vision + Adult Dental - EPO
  • Complete Silver - EPO
  • Complete Silver + Vision + Adult Dental - EPO
  • Elite Bronze - EPO
  • Elite Bronze + Vision + Adult Dental - EPO
  • Everyday Bronze - EPO
  • Everyday Bronze + Vision + Adult Dental - EPO
  • Everyday Gold - EPO
  • Everyday Gold + Vision + Adult Dental - EPO
  • Complete Gold - EPO
  • Complete Gold + Vision + Adult Dental - EPO
  • Elite Bronze - EPO
  • Elite Bronze + Vision + Adult Dental - EPO
  • Elite Gold - EPO
  • Elite Gold + Vision + Adult Dental - EPO
  • Everyday Bronze - EPO
  • Everyday Bronze + Vision + Adult Dental - EPO
  • Focused Silver - EPO
  • Focused Silver + Vision + Adult Dental - EPO
  • Choice Bronze HSA - HMO
  • Choice Bronze HSA + Vision + Adult Dental - HMO
  • Complete Gold - HMO
  • Complete Gold + Vision + Adult Dental - HMO
  • Everyday Bronze - HMO
  • Everyday Bronze + Vision + Adult Dental - HMO
  • Everyday Gold - HMO
  • Everyday Gold + Vision + Adult Dental - HMO
  • Standard Expanded Bronze - HMO
  • Standard Expanded Bronze + Vision + Adult Dental - HMO
  • Complete Gold - EPO
  • Complete Gold + Vision + Adult Dental - EPO
  • Enhanced Diabetes Care Silver with $0 Drug Options - EPO
  • Enhanced Diabetes Care Silver with $0 Drug Options + Vision + Adult Dental - EPO
  • Everyday Gold - EPO
  • Everyday Gold + Vision + Adult Dental - EPO
  • Focused Silver - EPO
  • Focused Silver + Vision + Adult Dental - EPO
  • Standard Gold - EPO
  • Standard Gold + Vision + Adult Dental - EPO
  • Elite Bronze - PPO
  • Elite Bronze + Vision + Adult Dental - PPO
  • Elite Gold - PPO
  • Elite Gold + Vision + Adult Dental - PPO
  • Enhanced Asthma/COPD Care Silver with $0 Drug Options - PPO
  • Enhanced Asthma/COPD Care Silver with $0 Drug Options + Vision + Adult Dental - PPO
  • Enhanced Diabetes Care Silver with $0 Drug Options - PPO
  • Enhanced Diabetes Care Silver with $0 Drug Options + Vision + Adult Dental - PPO
  • Everyday Bronze - PPO
  • Everyday Bronze + Vision + Adult Dental - PPO
  • Elite Bronze - EPO
  • Elite Bronze + Vision + Adult Dental - EPO
  • Elite Gold - EPO
  • Elite Gold + Vision + Adult Dental - EPO
  • Enhanced Diabetes Care Silver with $0 Drug Options - EPO
  • Enhanced Diabetes Care Silver with $0 Drug Options + Vision + Adult Dental - EPO
  • Everyday Bronze - EPO
  • Everyday Bronze + Vision + Adult Dental - EPO
  • Everyday Gold - EPO
  • Everyday Gold + Vision + Adult Dental - EPO

*Please verify directly with this provider to make sure your insurance plan is currently accepted.

Authorized Official

The authorized official is the designated individual with the legal authority to make changes to the provider’s official NPI record. For organizations, the authorized official must be a general partner, chairman of the board, CEO, CFO or a direct owner holding at least a 5 percent stake in the medical organization.

Authorized Official Name

KELLY BUNCH

Authorized Official Title
CREDENTIALING DIRECTOR
Authorized Official Phone
(479) 725-5115

CLIA Information

The Clinical Laboratory Improvement Amendments (CLIA) of 1988 applies to facilities or sites that test human specimens for health assessment or to diagnose, prevent, or treat disease. The CLIA Program sets standards for clinical laboratory testing and issues certificates. The NPI / CLIA crosswalk information for this NPI number is:

CLIA Number
04D2246602
Facility Type
Other - COMMUNITY MENTAL HEALTH
Certificate Effective Date
December 28, 2025
Certificate Expiration Date
December 27, 2027
Laboratory Director
BRIAN W. DAVIS
Certificate Type
Certificate of Waiver
Certificate Type Description
This CLIA certificate is issued to Counseling Associates Inc to perform only waived tests. CLIA defines waived tests as simple tests with a low risk for an incorrect result. Waived tests include certain tests listed in CLIA regulations, tests cleared by the FDA for home use and tests approved by the FDA for waived status and that meet CLIA waiver criteria.

Reviews for COUNSELING ASSOCIATES INC

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NPI NPI Number Validation

How NPI Validation Works

The NPI validation process uses the ISO-standard Luhn algorithm, a mathematical "handshake", to ensure that a provider's 10-digit ID is authentic and free of common typing errors.

To verify the NPI 1649381120, we treat the final digit (0) as the Check Digit—the target answer we need to reach. The process begins by taking the first nine digits and adding a constant value of 24, which accounts for the "80840" prefix required for all U.S. health identifiers. We then double every other digit starting from the right and sum the individual digits of those results together. For this specific NPI, that total comes to 70. The final step is to find the difference between that total and the next multiple of ten (70 - 70 = 0).

Digit-by-digit view

Use the first nine digits for the calculation. Starting from the right, double every other digit. The last digit is the check digit and is not part of the calculation.

Pos 1
1
Doubled → 2
Pos 2
6
Unchanged
Pos 3
4
Doubled → 8
Pos 4
9
Unchanged
Pos 5
3
Doubled → 6
Pos 6
8
Unchanged
Pos 7
1
Doubled → 2
Pos 8
1
Unchanged
Pos 9
2
Doubled → 4
Check
0
Target digit
Regular digit Doubled digit Check digit

Step 1: Double every other digit from the right

Starting with the rightmost digit of the first nine digits, double every other value. If doubling creates a two-digit number, add those digits together.

1 → 2 4 → 8 3 → 6 1 → 2 2 → 4

Step 2: Add all digits plus the NPI constant

Add the transformed values, the unchanged digits, and the constant 24.

2 + 6 + 8 + 9 + 6 + 8 + 2 + 1 + 4 + 24 = 70

Step 3: Find the amount needed to reach the next multiple of 10

The next multiple of ten after 70 is 70. The difference is the calculated check digit.

70 - 70 = 0
This NPI is valid
The calculated check digit is 0, which matches the last digit of 1649381120.

Other Providers at the Same Location


The following 14 providers are registered at the same or a nearby location.

Registered Nurse (Psychiatric/Mental Health)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Counselor (Mental Health)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Nurse Practitioner (Psychiatric/Mental Health)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Case Manager/Care Coordinator
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Social Worker (Clinical)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Social Worker (Clinical)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Psychiatry & Neurology (Psychiatry)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Counselor (Professional)
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801
Counselor (Addiction (Substance Use Disorder))
110 SKYLINE DRIVE
RUSSELLVILLE, AR 72801

Frequently Asked Questions

The NPI number assigned to this healthcare provider is 1649381120, enumerated as an "organization" on August 31, 2006.

The provider is located at 110 SKYLINE DRIVE RUSSELLVILLE, AR 72801 and the phone number is (479) 968-1298.

Community/Behavioral Health with taxonomy code 251S00000X.

The provider might be accepting Accepts: Ambetter from Arkansas Health & Wellness, Ambetter. Please consult your insurance carrier or call the provider to verify.